Marketing professionals around the world are seeing tremendous success from pressing play and incorporating video into their marketing plan, with more than half naming video as the marketing medium with the best return on investment
Shoppers who watch videos are 1.81 times more likely to purchase the product featured in the video than individuals who did not see the video, and videos have a 1.84 percent click-through rate — higher than any other media tool. As your company looks to expand its eCommerce offering, integrating videos into your marketing plan can boost sales, increase brand awareness, and help you get results
Visual images are one of the leading ways to reach customers, as they help the viewers retain the knowledge and information presented while still adding an aesthetically pleasing, attractive design. Video only amplifies that power. For example. Mountain Buggy promotes their rugged and durable strollers , noting that they are comfortable for both passengers and those pushing the strollers, while being extremely convenient, with a one-handed fold. Many other strollers also promote an easy-fold system, but the video embedded on Mountain Buggy’s Web site shows interested customers just how quickly they can fold the stroller.
Increase brand awareness
Creating videos with a similar theme, from music, to colors, to scripts, helps to raise awareness of your brand. Take a look at the videos Twitter has created to show off certain aspects of the social media platform’s functionality. These videos are usually between 11 and 18 seconds long, with a solid background and tongue-in-cheek take on each element. Anyone who sees these videos knows and instantly recognizes that they were produced by Twitter.
Explainer videos show off your company’s unique products and specialities, and set you apart from the competition. Amazon created a video for its Echo device , and while the video itself is a little long, it highlights the entire spectrum of the device, showing prospective customer how they can use Echo in their daily lives. Making a video gives customers a run-down on your product’s selling points is one of the best ways to invest in your e-Commerce marketing plan.
The best bet for a successful e-Commerce video is to work with a professional experienced in creating high-quality, interesting videos that attract and engage your customers.