We get to know the business first.
Lucid Crew is a digital marketing company that has been around since 1999. That’s long enough to have watched a lot of marketing tactics, platforms and supposedly permanent best practices come and go.
What has stuck is pretty simple: you can’t do good marketing without understanding the business you’re trying to market.
We want to know where your customers come from, how they choose, what makes them call, what happens after they contact you and where opportunities are being lost. Sometimes the answer is a better website or stronger search visibility. Sometimes it’s video, advertising, local search, better follow-up or an automated system behind the scenes.
We don’t start with a package and work backward until your business fits inside it.
We stay involved.
Most of our client relationships don’t end when a website launches or a campaign goes live.
Businesses change. Competitors change. Google definitely changes. And lately, the way people find information seems to change every few months.
So we keep looking at what’s working, what isn’t and what needs to change next.
That can mean improving a website, finding a new source of leads, creating content, fixing a conversion problem or realizing that the thing we thought mattered six months ago doesn’t matter nearly as much anymore.
We’ve been doing this too long to pretend the work is ever really finished.
We tell you what we think.
We’re not very good at simply agreeing with clients because it’s easier.
If we think an idea is going to waste your money, we’ll say so. If we think the problem is somewhere other than marketing, we’ll tell you that too. And if we don’t think Lucid Crew is the right company for what you need, we’d rather tell you than sell you something anyway.
That occasionally makes for interesting conversations.
It also tends to make for better long-term relationships.
We’ve been here a while.
Lucid Crew was founded in 1999, first in Memphis and later in Austin.
Over that time, the work has expanded from websites into SEO, local search, paid media, content, video, branding, AI experimentation, automation and business systems.
We still build websites.
We just stopped pretending the website is always the whole problem.
MEET OUR LEADERS
Patra Cardinal
Design, Lucid Crew
Patra helps shape both the creative work and the day-to-day direction of Lucid Crew.
As Design Partner, she plays a major role in how client brands, websites and marketing materials look, feel and function. She works across site structure, visual design, usability and presentation, while keeping the focus on what will actually make sense for the business and its customers.
Her work goes well beyond design. Patra is involved throughout client projects, from early planning and creative decisions through review, quality control and the details that keep work moving and consistent.
Before Lucid Crew, Patra worked in senior design roles with companies including WebMD, NationsBank, S1 and BellSouth. That experience still informs her work, but today she is involved across much more of the company than design alone.
Patra and Warren are also husband and wife, and somehow have managed to build a company together without killing each other.
Warren Cardinal
Founder, Lucid Crew
Before starting Lucid Crew, Warren spent several years in the movie business selling films for Trimark Pictures. By the late 1990s, that industry was changing fast, and Warren found his way into building websites for businesses. He founded Lucid Crew in 1999 and has been figuring out what works online ever since.
Warren works with clients on search, local visibility, content, video, branding, automation and increasingly the systems that turn leads into actual customers. He tends to start with the business itself: where customers come from, how they choose, what happens after they make contact and where opportunities are being lost.
That sometimes leads to a marketing solution. Other times, the bigger problem is response time, intake, scheduling, follow-up or something else happening behind the scenes.
Warren has strong opinions, asks a lot of questions and has very little interest in selling the same answer to every business. He is also perfectly willing to tell a prospective client when Lucid Crew is not the right fit, or when they should fix something else before spending money on marketing.
testimonials
Lucid Crew was able to update and upgrade my site within a short timeframe… We set forth to achieve several goals and they were all promptly met. My site is now up and running and we are seeing significant traffic and results because of it. Thank you.
– Dr. George Woodman
I was very pleased with my experience with the Lucid Crew team. They worked very quickly and I felt that I received their undivided attention when they were designing my website. The sites are custom designed…I am happy to recommend Lucid Crew to anyone thinking of establishing a new website.
– Dan Holtzclaw, DDS
