Kick Awesome Websites. Build Better Businesses.
Web design, search, content, automation and digital marketing built around what your business actually needs.
SEO & Local Search
Search Still Matters.
Google has changed quite a bit since we started doing this.
Organic rankings now compete with Maps, ads, videos, AI answers and whatever Google decides to put on the page next week.
And before customers contact you, they’re probably going to look around. They’ll check your website. Read reviews. Look at photos. Compare you with competitors. Maybe search your company name to see what else turns up.
So our job has gotten bigger than getting one page to rank for one keyword. We work on the larger online presence that helps people find you, understand you and trust you enough to take the next step.
That still includes SEO. Technical SEO, content, local visibility, Google Business Profiles, authority building and the broader presence around the company.
Organic Search
Show up for what people are already looking for.
Maps
Own your local presence and nearby intent.
Reviews
Build trust that influences every decision.
Video
Be seen and remembered where it counts.
AI Answers
Stay visible in the new answers your future customers ask.
We pay attention to rankings.
We pay a lot more attention to whether they produce business.
It just isn’t 2008 anymore.
02 / Our Approach
A Website Is Usually
Just the Beginning.
Lucid Crew is an Austin web design and digital marketing agency founded in 1999.
We’ve been building websites since 1999, so yes, we still care a lot about good design.
But the website is only useful if people find it, understand what you do, trust you and take the next step.
That means we usually end up looking at a lot more than colors and layouts.
Search Visibility
Google Maps
Content
Video
Advertising
Reviews
Lead Flow
Follow-Up
Scheduling
Automation
01
Where do your customers come from?
We find the channels that are actually working.
02
What are they looking for?
We make sure the message matches the intent.
03
What happens when they contact you?
We look for friction between interest and enquiry.
04
How many leads turn into customers?
We look at what happens after the click.
05
Where are good opportunities getting lost?
We find the leaks worth fixing first.
The answer determines what we work on next.
See What We Do03 / WHAT WE DO
WE BUILD THE SYSTEMS
THAT DRIVE GROWTH.
We work across the full digital marketing stack.
Each service supports the others.
Together, they build visibility, trust and
a steady flow of future business.
GET FOUND
01 / SEARCH VISIBILITY
We improve rankings and visibility where it matters most — search.
02 / GOOGLE MAPS
We optimize and manage your Google Business Profile to drive local calls and visits.
03 / CONTENT
We create content that builds authority, answers questions and earns trust.
04 / VIDEO
We produce videos that explain, connect and convert across every channel.
05 / ADVERTISING
We run paid campaigns that bring the right people to your business.
TURN ATTENTION INTO BUSINESS
06 / REVIEWS
We help you earn more 5-star reviews and build social proof.
07 / LEAD FLOW
We design clear paths that turn interest into qualified enquiries.
08 / FOLLOW-UP
We build automated follow-up systems that keep the conversation alive.
09 / SCHEDULING
We make it easy for people to book, show up and take the next step.
10 / AUTOMATION
We automate the repetitive work so your business runs smoothly in the background.
04 / SEARCH VISIBILITY
SEARCH STILL
MATTERS. A LOT.
People find businesses in more places than ever.
Search has expanded far beyond the old blue links.
Visibility now happens across maps, ads, videos,
AI answers, reviews and branded searches.
We build a presence across the entire search
landscape so your business shows up where
people are already looking.
We pay attention to rankings.
We pay a lot more attention
to whether they produce business.
It just isn’t 2008 anymore.
05 / LEAD FLOW & AUTOMATION
SOMETIMES YOU DON’T
NEED MORE LEADS.
This comes up more often than you might think.
A company tells us it needs more leads. Then we start looking at what happens to the leads it already gets.
The problem is often somewhere between interest and action.
Sending more traffic into that system may simply create more missed opportunities.
That’s why some of our work now includes intake systems, automated follow-up, voice agents,
scheduling and other business processes that help turn more existing opportunities into customers.
Marketing got people to the door. We also care about what happens when they get there.
THE LEAD LEAKAGE PROBLEM
06 / WHAT WE WORK ON
WHAT WE WORK ON.
01
WEB DESIGN & DEVELOPMENT
Websites that clearly explain the business,
build trust and make it easy for customers
to take the next step.
02
SEO & LOCAL SEARCH
Organic search, Google Maps, local visibility
and the work that helps the right people
find your business.
03
CONTENT & VIDEO
Articles, interviews, video and other content
that gives people useful reasons to find,
understand and remember your company.
04
PAID ADVERTISING
Paid search and other advertising when
the audience, economics and opportunity
make sense.
05
BRAND & ONLINE PRESENCE
Making sure your business looks consistent,
credible and understandable across your
website, search results, profiles and the
places people research you.
06
AUTOMATION & BUSINESS SYSTEMS
Intake, scheduling, follow-up, voice agents
and other systems that help businesses
respond faster and waste fewer
opportunities.
07 / LATEST THINKING
HELPFUL IDEAS.
NO FLUFF.
Practical insights on marketing, search, content
and systems that help businesses grow.
01
SEO & LOCAL SEARCH
Why Google Maps Is Your Most Valuable Real Estate
Most businesses battle for rankings they don’t own. Maps visibility
puts you where buyers are already looking.
→
02
CONTENT & VIDEO
The Interview Is the Asset
A good interview gives you content, credibility and clarity you can
use across video, search and social for years.
→
03
AUTOMATION & SYSTEMS
More Leads Won’t Fix a Slow System
If calls go unanswered and follow-up is inconsistent, you don’t
have a marketing problem. You have an operations problem.
→
08 / CLIENT WORK & PROOF
WE’VE WORKED WITH
SOME PRETTY GOOD COMPANIES.
Lucid Crew has worked with businesses ranging from local
service companies and professional practices to larger
organizations.
Some came to us for a website.
Some needed search visibility.
Some have been working with us for years while the projects,
platforms and problems changed around them.
That long-term work means more to us than collecting
another badge for the footer.
A FEW OF THE ORGANIZATIONS WE’VE WORKED WITH
20+
Years of helping
businesses build
visibility, generate
more business and
operate better.
Logos represent organizations we’ve worked with. Not all are current clients.
WHAT CLIENTS SAY
We can tell you how we work. It’s probably more useful to hear it from people who have actually worked with us.
Here are a few recommendations clients have left for Lucid Crew on LinkedIn.
“Lucid Crew knows their stuff. They take the time to understand your business and come up with ideas that actually make a difference. Easy to work with. Always responsive.”
Bolton A.
Owner, Texas Pride Disposal
“Warren and his team are true professionals. They built a site we’re proud of and their work on SEO and content has brought in real, measurable results for our business.”
Carrie C.
Director of Marketing, Capital Title
“Lucid Crew has been a key partner for years. They’re strategic, creative and consistent. They care about our success and it shows in every project.”
Richard G.
President, Riverside Resources
09 / THE BIGGER PICTURE
BEING FOUND
IS ONLY HALF
THE JOB.
Visibility doesn’t mean much if the
person who finds you doesn’t
become a customer.
That’s increasingly where marketing,
technology and business operations
start running into each other.
We’re perfectly comfortable
working in that intersection.
There are plenty of companies that will happily
sell you whatever happens to be on their
service menu.
We ask more questions than that.
If we think your idea is going to
waste money, we’ll tell you.
If there’s a bigger problem somewhere
else in the business, we’ll probably
want to talk about that first.
And if Lucid Crew isn’t the right fit,
we’re perfectly capable of saying that too.
We’ve been doing this a long time.
One thing that experience has made very clear
is that the answer keeps changing.
The job is figuring out what makes
sense for your business now.
11 / AUSTIN WEB DESIGN & DIGITAL MARKETING SINCE 1999
AUSTIN WEB DESIGN &
DIGITAL MARKETING SINCE 1999.
OUR ROOTS
Lucid Crew was founded in 1999 and is
based in the Austin, Texas area.
Our roots are in web design, and we still
design and build websites every day. But our
work now extends across SEO, local search,
content, video, paid advertising, brand visibility,
automation and the systems businesses use
to turn prospects into customers.
LOCAL & RELATIONSHIPS
Being local is useful when a client wants
somebody who understands the Austin market
and can actually sit down and talk through
the business.
But geography isn’t the reason most clients
work with us.
They work with us because we stay involved,
ask a lot of questions and aren’t particularly
interested in selling something unless we
think it makes sense.
THE REAL REASON
We’ve managed to stick around this long.
Maybe it’s our good looks, natural charisma
and great dental hygiene.
We suspect the asking-questions part
has helped too.
