eBay, Etsy, Sony, Target, Walmart, 101 Cookbooks, Country Living, Epicurious, Good Housekeeping, Martha Stewart Living, Flixster, Netflix, and Rotten Tomatoes. What do these businesses have in common? They use the image-based, “third largest social media” site – Pinterest – to market their products to the 50 million Pinterest users around the world. And, they all recently signed up for an exciting, newly launched, “product pin” feature.
According to Pinterest software engineer Anna Majkowska , the new “product pin” will enable businesses to post more information that corresponds to their pinned images – like pricing, availability and where to buy a product. Majkowska explains “[f]rom your feed, you can tell when a pin has more information by the icon that appears below the picture. We’ll also update all of your old pins so they’re more useful, too.”
In order for this feature to work, however, the item must be pinned from your business website. Plus, you must “opt in to the recently launched [Pinterest] site redesign,” according to Trevor Mogg of Digital Trends.
Mogg adds, “the new information-rich pins will give companies a chance to build a stronger relationship with Pinterest members, and – as the additional content is offered within the site – should serve to keep users on its pages for longer.”
Local businesses who leverage this new feature stand to gain as well as the major retailers. Tech blogger Jayson DeMers points to the astonishing success story of a web site geared towards local teen trends that was launched by a mother and daughter. “A single image … on Pinterest drove 10,000 visitors to their website in a single month,” Demers says, “Now, they’re averaging 120,000 page views per month.”
With all of the potential added benefits of this new feature, “[w]e can expect the list of businesses involved to expand pretty fast,” predicts Mogg.
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