If you own an e-commerce website, you probably feel like you’re always looking for an edge to help you surpass your competitors and increase sales. Today, we’re going to give you two tips for accomplishing just that using online reviews:
First, encourage online reviews within your own online store – your marketing copy is important, especially when it comes to product descriptions. But people trust their peers more than they trust you. So make it possible for customers to leave their own online reviews and encourage them to do so.
Make sure your website is well-represented on online review sites – in the same way that people want to know what others have thought about your products, they also want to read impressions of your business (and especially your customer service) as a whole. Just a few good reviews can go a long way towards building trust and credibility with new buyers.
Are you making the most of online reviews to build sales to your e-commerce website?