Study reiterates importance of Social Marketing

A new study reiterates the importance of a strong social media presence. According to tech research firm Gartner, social networks are expected to pull in $16.9 billion in 2012, which constitutes a 43% jump over 2011. Mashable breaks it down

“The bulk of that will come from advertising, which will contribute $8.8 billion. Social gaming revenue is next at $6.2 billion and subscriptions account for another $278 million. The researcher predicts “moderate growth” for the segment in coming years, though Gartner declined to share specific figures.”

The figures show social advertising is a huge piece of the online pie. According to Mashable, the Interactive Advertising Bureau pegged total Internet ad revenues at $31 billion in 2011. It’s a good sign that a social strategy is a crucial part of your company’s online marketing plan.

About Lucid Crew

Affordable web design, social media & content marketing for small businesses. The Internet is the largest marketplace in the world, so it's never been more important for a business to be found online. With Lucid Crew's digital marketing solutions, you will attract and engage prospects, create leads, and drive new web traffic.

 

 

 

 

 

Leave a Comment

You Might Also Like

Yelp Reviews: Can You Trust Them?

Should Businesses and Consumers Trust Yelp?

Can You Trust Yelp Reviews?ContentsCan You Trust Yelp Reviews?Biased ReviewsBought ReviewsThe LawsuitWhere to look next?Yelp Alternatives: Top Review WebsitesFoursquareJudy’s BookFacebookTripAdvisor If you are running your ... Read More