Looking for a quick and easy way to give your online store an edge? It might be easier than you think – start writing your own product descriptions and reviews.
Most online stores simply post the text provided to them by suppliers or manufacturers. That’s great for speed and efficiency, but it doesn’t give you any content that a shopper couldn’t find on any other similar website.
When you write your own product descriptions and reviews, on the other hand, you help yourself in two ways. First, you create page after page of keyword-rich content that Google and the other search engines can scroll and see is unique. And second, you give exclusive bits of inside information that potential buyers can’t find anywhere else on the web.
Put together, these two advantages can help separate you from all the other online stores in your category. So why not give yourself a leg up in e-commerce and start adding some original content to your online store?