There’s a massive difference between doing CrossFit and going to the gym. Anyone who hits the box regularly understands that it’s about more than simply building muscle. CrossFit celebrates the community and encourages you to do workouts that leave you sweating on the ground. Furthermore, because CrossFit is a for-profit company, affiliate gyms must adhere to specific guidelines.
If you want to attract more devoted members to your CrossFit gym, you’ll need a website that highlights its distinctiveness. See what you need to add to your website project by looking at these top CrossFit websites.
5 Best CrossFit Web Designs
1. CrossFit NYC
When you first visit CrossFit NYC’s website, you are greeted with a series of value statements. On the gym’s website, you’ll find CTA after CTA, along with some engaging and motivating catchphrases.
What We Like About It
If you go to a CrossFit facility, you won’t hear the trainers saying, “Please toss that ball.” Instead, they shout, “Throw that ball! Smash that set! Go!” The messages are intended to motivate you to work more. You can find a similar mood on the CrossFit NYC website.
The hero is a standard image of a person lifting a kettlebell, but the message is clear. It reads, “Work out. Get fit. Be happy.” It doesn’t end there, either. Following that tagline comes a CTA to talk with one of their professional coaches. Immediately below that header, you will see three steps to becoming happy. Three stages to happiness are listed below that header. It may appear basic, but it successfully communicates the idea.
Furthermore, the website features the advantages that a client can expect when they visit the gym. For example, it states that when you step inside, you let go of your to-do lists, struggles, and worries.
In addition to a clear call to action, the website also provides free material. You will receive a PDF file of 15 At-Home Workouts in exchange for your email address. As a result, the gym gets your email addresses for marketing purposes, and you get a taste of what to anticipate when you join CrossFit NYC.
Making a fool of oneself is a common worry for novices who want to join a gym. CrossFit gyms are often perceived as intimidating places populated by muscly men and women. With the help of a compelling hero video, Badger CrossFit successfully eliminates this preconceived idea.
What We Like About It
While hero photos are appealing, a background video for your header is much more impactful. The video on the Badger CrossFit website entices visitors to sign up for the gym in various ways. For starters, it shows off the gym and its many pieces of equipment. Following that, it depicts several groups of individuals who appear to be having fun while working out. Finally, it features gym-goers of all genders, ages, and degrees of fitness. As a result, rookies can be more motivated to sign up because it appears that there are other newcomers as well.
Below the fold, you’ll find an image-based menu of everything the Badger Gym has to offer. You can see these options when you click on any of those buttons. Furthermore, the page is broken down into parts, with each header in large and bold typefaces. On top of that, each offer has a compelling photograph of gym-goers in action. Finally, the descriptions of the various services are never more than one paragraph, making them informative but straight to the point.
The sticky call-to-action buttons follow you as you scroll further down the website. The top right corner of the screen constantly has their “Free Intro” and offers for Visiting Athletes. As if that weren’t enough, each page concludes with a form for a Free Intro Session.
Foundation CrossFit’s website employs a black and yellow color scheme for truly eye-catching pages. The bold typography and colorful images stand out from the dark backdrop, allowing the website to offer excellent visuals and graphics.
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The designer used solid black and dark-colored photographs as the perfect background for white text and bright pictures. Because of the dark setting, the carousel of images and slogans appears even more compelling. Furthermore, the use of yellow and teal for key text and call-to-action buttons makes the website one of the most aesthetically pleasing ones we’ve come across so far.
Since it is a CrossFit gym, visitors can also find WODS or ‘Workouts Of The Day’ under the blog section of the site. These include photos showing several gym members doing the exercises while the instructors demonstrate the workouts. Such videos are particularly useful since they provide a more practical guide for people who wish to perform these routines at home.
When you are cared for, you are at ease. This is the type of feeling evoked by the CrossFit Mansfield website’s visuals and text. As a result, it communicates with its visitors in a way that they can understand.
What We Like About It
Sometimes, visitors can be turned off by a strong call-to-action, as they may come off as pushy rather than motivating. However, the slogans, content, and photos on CrossFit Mansfield’s website seem to affect visitors positively.
Starting with the header background image, you can see a coach giving a warm hug to one of their students. Above the photo, you can see a phrase, and unlike other gym websites where everything is written in bold, only the word “YOUR” is highlighted here. The designer also added an encouraging “You Can Do This!” message to the image.
The website offers a checklist of the common issues faced by people who are attempting to lose weight. This gives the impression that the trainers are aware of your situation, that others have been in your shoes, and that the people there are understanding. The statement “You can do this, and we can help!” puts all the concerns and fears to rest. Furthermore, this design appeals to the emotions of the visitor and is more likely to persuade a new gym-goer.
The testimonial area on the homepage is another fantastic element of the website. It is divided into three sections, and the first part consists of a video testimonial from various gym members. Of course, we already know that a video is more engaging than a picture or text, especially when done right.
Next, there is a before-and-after photo gallery, which includes photographs of several members showcasing the fruits of their labor. This provides visitors with something to strive for, seeing what they can accomplish with hard work.
Last but not least, there’s the standard testimonial slider. Although this may not seem as impactful, it is still valuable for demonstrating how the gym’s program helped previous clients.
Going to the gym is difficult, but you persevere because you want to improve. With a similar vibe, the website of CrossFit Amsterdam will appeal to anybody who enjoys a good challenge. From the color scheme choice to the slogan, everything is gritty and edgy. The homepage even starts playing a rock song to get the visitor’s attention.
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To begin with, the images on the site do not show smiling individuals. Instead, they feature gym attendees who are working hard. In addition, rather than using vividly colored photographs, the designer used black and white photos to enhance the visual impact of these images.
Furthermore, the banner photographs have an orange glare design to make them more appealing. To add to the drama, the website automatically plays rock-and-roll music. While some users may find this distracting and eventually mute the page, we have to admit that it does work as an attention grabber.
If that wasn’t enough, the visitor is compelled to “Become one of us!” by the call-to-action button at the bottom. Like everything else on the page, this appears to be more of a challenge than a motivational CTA. Nevertheless, it will appeal to gym users who value a supportive community that encourages them to go above and beyond.
While all of the CrossFit websites on this list had to follow the parent company’s rules, they were still able to show off their unique values. Friendly photos and motivational slogans were used by those who preferred an empathetic approach. Others utilized gritty images and edgy CTAs to demonstrate that CrossFit is challenging but incredibly rewarding.
Moreover, the majority of companies offer free materials to collect email addresses for newsletters and marketing campaigns. They also use striking photographs to promote their gyms, equipment, and members. Aside from that, they all publish articles or WODS to improve their SEO rankings and highlight the trainers’ expertise.