Updated for 2021. Beer has always been a popular drink all over the world. People everywhere enjoy hanging out with friends or chilling in front of the television with a cold bottle or two. As a result, the brewery industry has gotten highly competitive over the past few years. Having a great website is no longer just helpful but is now an integral part of getting your brand noticed.
Besides brand recognition, most viewers prefer a website that allows the consumers to connect directly with the brewers. You don’t just want to showcase the products; you want people to order them through the website.
Here are some brewery websites that know how to catch people’s attention and sell their beers online.
Top 5 Brewery Websites And Why We Like Them
As we mentioned, brand recognition is crucial when you are in a highly competitive industry. You want people to notice your product and remember it.
Against the Grain prides itself on crafting beers that are never boring. In addition, they want beer drinkers to have fun, which is why they used a rowdy vibe on their beers, packaging, and website.
What We Like About It
This company’s product is fun and exciting with colorful and edgy packaging. The person who designed the website made sure that those qualities come across on the brewery’s website. The artwork that welcomes visitors is funny and irreverent, immediately capturing the viewer’s attention.
The pictures that accompany the story of the brewery and the introduction of the ATG team are also funny and compelling. When you first look at the grid of photos, you see people in friendly smiling poses. But when you hover over the image, it turns into a wacky picture of the person. This is a great way to stay with the theme and introduce a lot of elements that will keep the viewer on your website.
When you scroll down, you can see a link to their store. Each product comes in colorful packaging with the same quirky artwork. For example, click on a beer can or bottle, and it will lead you to the product description page.
The description of every beer is short, witty, yet informative. You really won’t get bored since the captions are exciting to the point that you’ll want to click on the other beers just to see what they wrote about it.
Another small yet impressive element that only the sharp-eyed visitors will notice is the background image for the products. Whatever beer you click on, a monochromatic version of the artwork on the packaging will appear as the background image.
When you go to Oskar Blues Breweries’ website, you immediately know what the company wanted their site to do. Promote their beers, advertise the taprooms that carry their product, and keep the fans appraised about any new product they have.
Everything from the well-organized pages to the numerous call-to-action buttons points to those objectives.
What We Like About It
Just like most websites, the Oskar Blues Breweries homepage has a carousel of colorful pictures on its main page. One promotes their beers, another promotes the breweries and taprooms, and yet another image showcases which brew they recently crafted.
In addition, the company pairs its products with fly fishing, so there is a page dedicated to festivals and other events related to that activity. It even has the link to their fish recipe page with beer pairing suggestions.
Another great thing about this website is that it pushes brand recognition. Instead of a regular loading icon that some websites use to present the page only when all the elements on the page have fully loaded, this website’s loading screen is the Oskar Blues Logo, which appears to be getting filled with beer. This is an unusual feature that would help the company make its brand memorable.
If you only look at Lord Hobo Brewing’s name and logo, you will think it has something to do with royalty. But when you head to the company’s website, you will discover a fun and dynamic design that’s far from stiff or fussy that is often associated with that term.
What We Like About It
As soon as you get to the company’s website, you will immediately be drawn in by the one-of-a-kind header video. Of course, it doesn’t say much about the brand’s history or products, but it effectively catches one’s attention.
When you scroll down, you will see a line-up of the brewery’s beers. Unlike in the other websites where the cans or bottles are placed on a white background, this website uses maroon. To help direct your eyes to the product you are mousing over, all the other cans fade into black, and the product appears as if it is under a spotlight.
There are quite a few words on the site’s home page. The main goal of this website is to entice the visitors with their pictures and then sell their products. You can observe this from the five call-to-action buttons on the page. The website makes it considerably easy to find the products.
For example, if you click on “Get Some,” it will lead you to a page that contains four search options. You can search via the product name or type, business type, distance you are willing to travel, or the zip code of your location. Once you’ve entered the search coordinates, it presents a map with pins on locations where you buy the selected beer. This is an excellent feature, especially for people who are interested in trying out new places.
4. Fate Brewing
Fate Brewing knows how to attract customers. Its website features all the correct elements: a visually striking introductory video, a compelling story, an opt-in form, and relatively visible contact information.
What We Like About It
This website uses a fantastic introductory video. When you hit its homepage, you will find a crisp video of the brewery. The video’s style makes it feel like you are entering the place and heading inside the brewhouse. And then, it turns into a montage of delicious food and beer before showing the brewery’s signage. The video is optimized since it loads amazingly fast and does not slow the site at all.
Another great thing about it is that the video plays smoothly even if you view it on a handheld device. This is an excellent feature to include in a website, especially since most people enjoy watching videos overviewing images.
Below is a well-written story about why the owners established the place and a description of their brewhouse. They used only a few paragraphs to cover this information and arranged the text neatly in grids interspersed with great pictures. This is an effective way to present content. While it may not contain too much information, it is enough to get people interested in checking out the place and buying the products.
When you get to the site, an opt-in form to sign up for their newsletter pops up. Even if you choose to ignore this one, there is another newsletter sign-up form at the bottom of the homepage. This way, if the visitor wanted an update about the brewery’s small-batch beers or new menu offerings, they would connect with ease.
The Stone Brewing site is surprisingly easy to navigate and well-organized for a brewery website with a ton of content. This is all thanks to the effective use of the menu.
What We Like About It
When you get to the Stone Brewing website’s homepage, you would not think it features a lot of content. Instead, all you see is the introduction video under the branding and a grid of pictures of the brewery’s products and merchandise.
However, when you mouse over the images, you will get more information about the featured item. And if the one-paragraph information is not enough, you can click on the arrow button to get to the content pages.
The product page contains tons of information, but it doesn’t seem all crowded into space. You get the name of the product, the different ways that the taprooms serve it, four or five images of the beer bottle or can, a couple of paragraphs detailing when the brewer crafted it and what inspired them, tasting notes, and Instagram photos of the product posted by customers.
There is even a search box to help you find a store or bar near your location that carries it. Plus, an “Order Online” button; all these in grids with lots of negative spaces. That way, you don’t feel like you’re being fed too much information all at once.
When making a website for a company in a competitive industry, you want to give it as much personality as possible. It has to be eye-catching and memorable not to get lost in the sea of other websites offering the same things. In addition, brand recognition should be a significant factor.
Nevertheless, do not let that get in the way of providing the visitor with a good viewing experience. Making it easy for them to find and purchase the beers and merchandise or contact the company is still the primary goal. These are essential factors that you must keep in mind when designing a website for a craft brewery.