Best Practices for Baby-Boomer Websites
Designing a website for baby boomers, typically defined as those born between 1946 and 1964, can present some unique challenges. Here are a few key considerations to keep in mind when designing a website for this demographic:
- Accessibility: Baby boomers may have a more challenging time using a computer or navigating a website, so it’s essential to ensure your website is easily accessible and user-friendly. This may involve using more extensive text, clear and concise language, and avoiding small or cluttered interfaces.
- Mobile optimization: While many baby boomers may still primarily use desktop computers, more are using smartphones and tablets to access the internet. Ensure your website is optimized for mobile devices, with a responsive design that adjusts to different screen sizes.
- Clear and simple navigation: Baby boomers may prefer a simple navigation structure with clear headings and easy-to-use buttons. Avoid using confusing or complex menus that can be difficult to understand.
- Accessibility to information: Baby boomers may need more information than other demographic groups to feel confident in making a purchase or decision. Ensure that your website provides clear and detailed information about your products or services and easy-to-find contact information.
- Large and easy-to-read text: Baby boomers may have vision difficulties, so make sure your website uses clear text that is easy to read. Avoid small or fancy fonts that can be difficult to decipher.
- Clear call to action: Make sure your website has a clear call to action that motivates baby boomers to take action, whether it’s making a purchase, filling out a contact form, or calling for more information.
By considering these factors, you can create a website that is accessible, user-friendly, and effective for the baby boomer demographic.
Best Baby Boomer Websites Design Inspiration
There are well over 75 million baby boomers who were born between 1945 and 1964 that are now considered seniors. But do not tell them that. And even though websites sell senior products, offer encouragement, or bring up nostalgia, it is wise not to mention the buzz words: aging, senior citizen, elderly, aged, or seniors. Here are the top ten web designs that offer senior products or services that have taken a serious look at this generation’s critical eye.
1. Drive a Senior
Boomers want the product or service shown, explained, and a phone number to call. With lots of white space around a friendly image and not cluttered with lots of text, this website got it right.
Boomers like the personal approach. They want to feel like a friend is talking to them and understanding their feelings or wants. This website hits its mark with bright, bold colors and white space on the page, images that tell the story, and a good font size. Find them on Twitter.
3. TV EARS
This website put a familiar face that boomers adored in the day and a text that rings true to so many seniors: “Dr. recommended”. Along with simple product information and a phone number that says “Need help?”, this website cannot go wrong using these marketing tools. A person will browse this one for sure. Find them on Twitter .
Even though the word “senior” slipped in, it is the only one, so boomers will not mind. The customer support phone number right at the top makes them feel like there is a connection to a real person already. The simple design, bold colors, and lots of white space keep it low-key, and this website looks very professional yet friendly. Find them on Twitter.
With the product description right at the top, no one has to guess what this website is about. Soft colors with infographics to get you started. This site is simple to read and easy for anyone to make it from the shopping cart to check out. Find them on Twitter .
Boomers are excited about their next phase of life and ready for adventure. This website allows them to search for the good life or getaway. Fun images inspire the boomer to book a trip. Find them on Twitter .
7. Sixty & Me
This website offers women fun and exciting information. With bold, bright colors, lots of white space, and images that tell stories, boomers will feel at home and stay awhile on this one.
This is the final frontier, where no man (or woman) likes to go, but if they want romance or a partner, dating sights are famous. Once they get here, boomers will stay. This website is comfortable. There is lots of white space with good-sized font and friendly images. It leads readers to feel that they are simple enough to try. Find them on Twitter .
Great images and right to the point. Boomers like that. There is a lot of information on this site that is not pushed upon the reader or hidden. It just makes them want to learn more about this product. Find them on Twitter .
This home page gives shoppers the same immediate feeling when they walk into a department store: They cannot wait to explore all the products. It is very user-friendly and says they can talk to a “real person.” Who doesn’t like to shop and talk?
These top 10 web designs focus on small businesses offering senior products and services. They have successfully engaged in good marketing techniques that this generation has expressed. Lucid Crew is a website design company that will help you express your business in a way over 75 million baby boomers will like and use it. Contact us and let our creative team help show this generation you care about them.