Best Baby Boomer Websites Design Inspiration
Baby Boomers represent the generation that used a set of encyclopedias for reference and a Sears catalog to pick out Christmas toys. Today, many enjoy the web as much as the younger generations while others are quickly catching on. However, they are a little more critical about what they see on a website and judge its home page like a book cover. For instance, if it has large font, eye catching images, lots of simple info-graphics and less writing, they will stay and browse. If there is straightforward product information and a phone number and address to the company they will buy.
There are well over 75 million baby boomers who were born between 1945 and 1964 that are now considered seniors. But do not tell them that. And even though websites sell senior products, offer encouragement or bring up nostalgia, it is wise not to mention the buzz words: aging, senior citizen, elderly, aged or seniors. Here are the top ten web designs that offer senior products or services that have taken a serious look at this generations critical eye.
Boomers simply want the product or service shown, explained, and a phone number to call. With lots of white space around a friendly image and not cluttered with lots of text, this website got it right.
Boomers like the personal approach. They want to feel like a friend is talking to them and understanding what they feel or want. With bright, bold colors and white space on the page, images that tell the story and a good font size, this website hits its mark. Find then on Twitter .
3. TV EARS
This website put a familiar face that boomers adored back in the day and a text that rings truth to so many seniors: “Dr. recommended”. Along with simple product information and a phone number that says “Need help?”, this website cannot go wrong using these marketing tools. A person will browse this one for sure. Find them on Twitter .
Even though the word “senior” slipped in there, it is the only one so boomers will not mind. The customer support phone number right at the top makes them feel like there is a connection to a real person already. The simple design, bold colors, and lots of white space keeps it low key and this website looks very professional yet friendly. Find them on Twitter.
With the product description right at the top, no one has to guess what this website is about. Soft colors with infographics to get you started. This site is simple to read and very easy for anyone to make it from the shopping cart to check out. Find them on Twitter .
Boomers are excited about there next phase of life and ready for some adventure. This website gives them a chance to search for the good life here or at least a good getaway. Fun images inspires the boomer to book a trip. Find them on Twitter .
7. Sixty & Me
This website offers women fun and interesting information. With bold, bright colors, lots of white space, and images that tell stories, boomers will feel at home and stay awhile on this one.
This is the final frontier, where no man (or woman) likes to go but if they want romance or a partner, dating sights are popular. Once they get here, boomers will stay. This website is comfortable. There is lots of white space with good sized font and friendly images. It leads readers to feel that they are simple enough to try. Find them on Twitter .
Great images and right to the point. Boomers like that. There is a lot of information in this site and it is not pushed upon the reader nor hidden. It just makes them want to learn more about this product. Find them on Twitter .
This home page gives the same immediate feeling shoppers get when they walk into a department store: They cannot wait to explore all the products. It is very user-friendly and it says they can talk to a “real person”. Who doesn’t like to shop and talk!
This list of top 10 web designs focus on small businesses offering senior products and services. They have successfully engaged in good marketing techniques that this generation has expressed. Lucid Crew is a website design company that will help you express your business in a way that over 75 million baby boomers will like and use. Contact us and let our creative team help you show this generation you care about them.