A good website design helps sell a product or service, but a great website design does much more. The design of a company’s website should tie in with their mission-a visitor should be able to see and feel the company’s “personality” when they view the website. A great website accomplishes this, and is also user-friendly and visually pleasing. Take a few moments to check out the following top 10 bakery web designs -you may even make a few purchases while you are browsing!
1. Macrina Bakery
The Macrina Bakery website is simple, fresh, and uncluttered. The use of muted colors and clean fonts ties in with the company’s use of fresh and natural foods. The site includes social networking buttons, so it is easy to share. Two seasonal articles are located right on the home page, so they are always updating with news relevant to the current season. The best part of this website is the YouTube video on the home page featuring the owner. The video is an excellent way to introduce visitors to the company and show them the quality of food used at Macrina .
2. Gracene’s Cupcake Boutique
Maple Valley, WA
Gracene’s Cupcake Boutique uses bright colors and cute designs to appeal to visitors. Photos of gourmet cupcakes are displayed in the center of the home page. The lengthy list of cupcake flavors are divided into categories under the “flavors” link so that customers can quickly find what they’d like. The highlight of this site is a link to the company’s “pricing”-a lot of food sites do not include their pricing on the website.
3. The Gingerbread Construction Co.
Winchester, MA and Wakefield, MA
The Gingerbread Construction Co . website offers a complete online shopping option, which is unique for a small bakery. They also provide directions to two bricks-and-mortar stores. The bright, eye-catching design pairs well with the gingerbread logo, creating a nostalgic feeling that will make visitors feel like kids in a candy shop. The product list is divided into a few main categories, and easy shopping buttons are included that allow visitors to shop by occasion or price. Photos are included of all the mouth-watering treats, making shopping a breeze.
4. Cake Creations
Pembroke Pines, FL
Cake Creations uses a unique “cover” page that users can click to enter the website. This cover page features a cute, cartoon-ish design using the company’s color scheme of pink, black and white. The website itself is very simple, and uses an easy-to-navigate basic layout. A few main pages are listed across the top, and information is short and organized in bulleted lists that are easy to follow.
5. Tree House Pastry Shop & Cafe
Santa Fe, NM
The Tree House website design ties in with the company’s mission. The use of organic foods from local farms is important to this company, and that is displayed throughout the website. The “Farm to Restaurant” stamp is proudly displayed on the home page, as is a recommendation from National Geographic. Beautiful photos of fresh, organic meals are enticing to visitors, and even the colors and textures used give the feel of raw simplicity. Visitors are also given the option to subscribe to the company’s newsletter for updates on special events.
6. Floriole Cafe & Bakery
Floriole Cafe & Bakery started out as a simple stand in the Green City Market, and they have carried this simplicity into their restaurant. They are a very community-based company, and this is evident in the design of the website. The simple design is beautified with elegant photos of rustic meals, and many of their pages boast of current community events, such as pizza nights and the Sunday Supper Series.
7. Levain Bakery
New York, NY
The website for Levain Bakery has a creative design and the pages are chock full of funny and interesting tidbits about baking. The site includes videos and also a page full of articles from local newspapers and magazines. The most unique part of this website is the live Cookie Cam-visitors can check out what is going on in the New York bakery!
8. Salty Tart Bakery
South Minneapolis, MN
The Salty Tart Bakery’s website is very uniquely designed. The main menu is located on the left side of the site and is easy to use. The really interesting thing about this site is how they’ve set up the pages-visitors scroll over the large images and the image expands to show part of the information. Visitors can then decide if they want to continue and open this window, or simply scroll on to get the next sneak peek.
9. Bakery Lorraine
San Antonio, TX
Bakery Lorraine is another company that is proud to be involved with the community. The website itself is simple and has a nostalgic feel, especially in the news section (the announcements have an old-fashioned design reminiscent of ads from the 1950s or 1960s). The large, full-color images show a variety of sweet treats and rustic breads. The coolest part of this site is the “friends” section. Bakery Lorraine shows potential customers how much community means by introducing the farmers who supply their eggs, and the wood artists who constructed pieces for the bakery.
10. Pretty Cakes of London
Pretty Cakes of London bases much of their website design on photographs. The design offers enough white space to keep it from being overcrowded, but the majority of usable space is filled with photographs of different sizes. Information and descriptions of products are restricted to smaller blocks of text, and this creates a visually stunning website.
Website design is important for selling your product or service, but also for drawing in potential customers and making your company memorable. If customers understand your company’s mission and what makes you tick, they are much more likely to come back for more. A great website design can help make a connection with visitors, and this is a key to success. Please feel free to contact us for more information about creating a great website.