You’ve heard that growing businesses are using social media to maximize their advertising efforts. However, you might not quite understand the best ways to get started for your business. We’ve taken the liberty of offering you three social media marketing tips that you must never forget as you begin in this new marketing strategy.
You Can’t Afford Not To Use It
As you get started, one of the things you’ll notice is social media marketing can be quite time consuming. One of the most common complaints from businesses about having a social media presence is that they don’t have enough time or money. Consider this statistic: In 2012, over 77% of B2C companies have found new customers through Facebook alone. With so many companies taking advantage of social media platforms to grow their businesses, those who don’t are taking a very big risk. In short, you do have the time, and you do have the money. You can’t afford the alternative.
Create and Share Content
Does your website have a blog? Blogging and social media go hand in hand. We like to think of them as partners in getting information about your business out to the masses. A blog that’s updated on a regular basis gives you valuable information to share on social media. When you share your blog posts, you’re directing potential customers back to your website. Once they get there and they like what they see, you’ll turn them into customers.
Don’t Be Too Concerned With Competition
It’s a common error for businesses to keep a watchful eye on their competition in an effort to be the best. The problem is, doing this shifts your focus off of your business and onto theirs. Concentrate on you, and what your company has to offer your customers. Focus on your website and building trust with your audience. You might gain such a following that you end up forcing your competition to keep a watchful eye on you.
You’ll find social media marketing to be incredibly beneficial for your business. We’d love the opportunity to work with you and come up with a plan to get your business moving in the right direction. For more information about how we can help your company grow, contact us today.