Having a car is no longer a luxury nowadays. Even with a host of other transportation options available, owning a car is still the most convenient way to get from one location to another. That is why, according to experts in the auto sales industry, about 77 million vehicles will be sold this year alone.
If you or your client is in the car dealership business, designing a website that highlights the company’s best products is a must. You also want the website to be visually appealing to the target market. What other elements should you include in an effective automobile website design? Let’s find out by looking at this list of the best car dealer website designs.
Top 5 Auto Dealership Web Design
Customers tend to be overwhelmed when they go to a used car dealership. It is not just because there are so many options. Add to that the loud music, colorful sales posters, and a pushy salesperson, the customer can easily get stressed out.
There are dealership websites that offer the same experience. It lumps all of its cars in one page, puts loud-colored price tags on them, and advertises its sales aggressively. Those websites will likely make the visitor leave without clicking. The following websites have successfully provided a better, more relaxed experience for their potential customers.
Website visitors do not have a lot of time to decide whether they want to continue browsing your website or not. That is why the hero shot could be the essential aspect of the car dealer’s website. AutoSavvy’s website makes excellent use of the space to establish its value to the visitor.
What We Like About It
The video header on AutoSavvy’s website immediately tells the visitor where the company is based, what they offer, and what kind of service they can expect. The short video features the good shots of Las Vegas, then an aerial shot of the dealership itself. This easily lets the visitor know where the dealership is based or what location they service.
The video quickly transitions to shots of some of the company’s best cars. So, if the visitor is looking for a particular car and it is included in the montage, they will already be compelled to use the search box imposed on the video header. Or the visitor can use the Inventory link on the navigation bar.
Finally, the video ends with an AutoSavvy agent handing the car keys to a happy customer. If a potential buyer is looking for a car in this location, they will be easily compelled to check out what this company offers based on that video alone.
The video turns into a static image when viewed using a mobile phone. This is okay since the main details about the dealership are still front and center.
Everybody loves a good deal. And if the good deal is advertised prominently on the website, the visitors would likely stay and explore what the dealership offers. This is what draws potential clients to Sunrise Auto Outlet’s website.
What We Like About It
This website immediately lets the visitor know what the company is and what it can do for you. It informs the visitor of all its unique selling points within seconds of getting to the homepage.
The first thing that you will see is a pop-up voucher for a considerable discount. The visitor can immediately receive a $500 discount coupon from the dealership using the voucher.
The next thing is the header. It is a carousel of the dealership’s bests. One image talks about the company’s latest recognition. The next one claims that any visitor will get pre-qualified within seconds. Another image says if the visitor cannot come to the dealership, the agents will bring the car to them.
If the visitor wants to sell their car, there is also a link for selling cars on that carousel. Finally, another image announces that everyone gets approved for a car loan. So, this image will capture the attention of any potential buyer that has an issue with his credit.
Another great feature of the website is that the homepage is not cluttered with images and details about all the cars in the dealership’s inventory. It only features three cars at a time. To see more, you can click on the navigation arrow. This section makes it easier for the visitor to look at the car and consider his options more carefully.
The only information you will see per car is the car’s price (including the monthly payment), the model, and mileage. If you want to know more, you can mouse over the image to see the available color, type of transmission, and interior. If you are interested in the car, you can click the button from the information window, and a pop-up contact form will appear.
Most car buyers already know what vehicle model they want by the time they start looking for a car dealership. Royal Car Center knows this, so their website got rid of all the bells and whistles and immediately provides the visitor their options.
What We Like About It
The website’s header contains four main call-to-action buttons. One of the four main buttons compels the visitor to apply for pre-approval. Another button offers to show the visitor the dealership’s inventory. The next button offers a special discount. And the last big button offers to compute the trade-in value of the visitor’s existing car.
Besides the four mentioned, there are two more buttons. One button is for contacting the dealership, and the other leads to more information about vehicle care and other protection products. All the information that you need is there on the top fold.
If you scroll down, you will find a slider of 5-star customer reviews for the dealership’s service. The testimonials are essential because it establishes the company’s credibility.
Below that, the visitors would be able to read the personalizing description for Royal Car Center. It highlights that the Royal Car Center wants to make purchasing a high-quality used car as easy as possible. This is a great way to establish trust for a company because it shows how it cares for the clients over making a sale.
Sometimes, a sleek website is enough to catch a visitor’s attention. A bold color theme combined with the website essentials is the perfect design for First Class Auto Land Inc.
What We Like About It
When you get to First Class Auto Land’s website, a picture of a luxury car and two call-to-action links are what you will see first. The first link leads to the dealership’s inventory. The next one goes to the online application form.
Below is a grid of large, evenly spaced icons for getting to know the dealership (including their operation hours and location), browsing the inventory, and information on financing. Its red background separates it from the header and the following parts. This is an excellent way of cutting the webpage into neat sections to give the site a more professional look.
Another great feature is the search function to check for a particular car in the dealership’s inventory. There are blank fields to specify the year, make, model, and body type. This search function enables the visitor to look for a car that will suit his requirements without going over all the options in the inventory.
When you go to the inventory page, there is also a drop-down menu to filter the cars shown to you. Besides the usual fields, you can also choose only to see the options based on your price range, mileage, exterior color, and transmission type. This filter is an effective way to make the search more convenient for the visitor.
5. Bumble Auto
Bumble Auto has so much copy on its homepage. You need to do a lot of scrolling to see everything that the website has to offer. So, the designer made sure that every scroll mattered.
What We Like About It
Despite having so much content on the page, it is not overwhelming because of the colored backgrounds and white spaces.
Each scroll down presents something different. There’s the carousel of new car arrivals. Some of the cards have a Fair Deal seal, so you’d automatically know which to choose for a bargain.
The following section provides information on how you can sell your car to the dealership. After that, there is a large section detailing why customers prefer doing business with Bumble Auto. An icon accompanies each selling point to make the copy more engaging. There is also a tiny stat board with the animated numbers going up to show how many cars the company has in stock, its positive reviews, and the number of happy customers they’ve provided service to.
One unique feature that this website offers is the Car Wishlist. Upon payment of the deposit, the company’s car experts will begin looking for the car you requested. If they do not currently carry the vehicle you want, you can fill out the pre-order form. They will then notify you once the car that matches your requirements becomes available. They will then help you buy it from the seller. This type of service is excellent, especially for collectors and serious buyers.
Finally, there is a tiny detail that not very many will notice on the Bumble Auto website. A small yellow car appears at the bottom right-side corner of the screen. It appears as if it is driving down the page as you scroll down. When you mouse over it, the headlights flash. And when you click on the car, you get whisked back to the top of the page.
In planning a used car dealer website design, you want the visitor to have the smoothest, stress-free search experience. You want to give them the time to evaluate which car will work for them but compel them with your selling points to buy the car from your dealership eventually.
Part of that is presenting them with only the options that match their requirements. It would also help to give them all the necessary information in an orderly manner so that they won’t feel overwhelmed with all the numbers. Finally, you want the website to enable your potential customers to contact you so that you can close the sale quickly. If you can combine all those with a killer visual, you’d have a winning automobile website design.