There is a lot to think about and determine before the launch of your new business website. Designing a website can often be frustrating, so we have taken the time to discuss exactly what your site is going to need.
The first thing that you are going to want to do is secure a unique URL that will get the attention of potential visitors. It should have some meaning that lines up with your business. You will also want to take the time to make sure your site is accessible through different social media platforms and that it is optimized for SEO.
After you have selected a name and set up a domain, you will now be able to start building out your site and coming up with answers to major decisions. Here are a couple things you will want to be sure to have in order to make sure your visitors and customers are able to enjoy your site, improve the digital footprint of your company, and add to engagement your brand will experience:
A roadmap that is easy to navigate
While you definitely want your site to be interesting and able to catch the attention of potential users, the most important issue is how easy they are able to get around on your site. Take the time to decide exactly how you want your site to work before you even select a server. This will not only have an effect on the experience of the person using your site, it will also play a role when it comes to SEO.
Important business information
One of the biggest mistakes you can make when it comes to the development of your site is attempting to build the website you want instead of the one you need. Make sure you are providing information that is specific to your business needs. If you own a restaurant, it will probably be more important to list the options on your menu instead of the type of elevator music you play in the lobby. If you are in the business of baking cakes, you might want to provide more pictures of your finished products instead a list of the different kinds of flour you will be using.
The content information you provide
The most important details you provide about your business will be the contact information that you provide. Make sure that you site offers a contact form that is both easy to see and use. Make sure that your business phone number or email are simple to find and click on and not just part of an image you are using.