In terms of social media marketing, a lot of e-commerce sites are lagging behind the general business population. Perhaps it’s because they are so focused on search engine optimization and paid search marketing, or that the owners of online stores have heard that building a social network takes a lot of time.
Whatever the reason, most e-commerce entrepreneurs aren’t giving social media the time, effort, and attention it deserves. To help you avoid making the same mistake, here are three ways to promote your online store through social media:
#1: By Broadcasting New Products and Specials
Once you have an established following, you can use your social accounts to share discount codes, online events, and information about new products.
#2: Through Targeted Advertising
Social advertising is great because it allows you to target a type of buyer, instead of relying on search terms. For some e-commerce sites, that distinction can be invaluable.
#3: With User-Generated Content
Why not run a campaign asking customers to submit their favorite stories, ideas, or photos? These can be lots of fun, and can help you build an interactive marketing campaign.
What are you doing to promote your e-commerce site on Facebook, Twitter, and Google +?