Is an Image Really Worth 1,000 Words? Images in Tweets Boost Engagement
Filed under Social Media, Business Tips, Marketing Tips.
For many businesses using Twitter has become a staple in an effective marketing campaign. Engaging customers through tweeting daily tips, facts, and inspiring notions have proven an effective way of maintaining and generating leads. In recent Twitter marketing news, tweets with images have proven to be a potent tool for sparking customer interest as well as producing solid leads.
One thing a firm must take into consideration is the text limitations of Twitter. Posts must be 140 characters or less. This works both to a firm’s advantage, but can be a hindrance as well. Keeping posts short and sweet ensures the information you are trying to convey does not become diluted with useless jargon. It also aids in by enforcing a successful allusion; causing the reader to venture to your firm’s full website for more information. It can be bothersome in some cases though, when you need more information to deliver your tweet home, you are vastly limited by the character count.
By using images in tweets, you can say more than you ever could before. A picture can be an intriguing element to a post, sparking intense curiosity in the reader and encouraging sharing for lead generation. Pictures are limitless interpretations and have equally limitless potential to inspire people to further investigate your firm’s products and services.
According to Search Engine Watch News, statistics have proven that a tweet with images produces 120% increase in reader engagement and 350% increase in clicks for a tweet. Those numbers are staggering, and the implementation of the capability to use images within tweets is not as complicated as you may think.
Get creative, and start using images in your tweets to expand your brand. Trust the experts at Lucid Crew to handle your media development and web site optimization. They have been leaders in web design since 1999, providing customers with unique and innovative solutions to promote their custom marketing campaign. Please, contact us for more information.