Henry Ford said it best when he said, “Whether you think you can, or you think you can’t-either way, you are right.” You can market your small business by working smarter, not harder while you maintain quality prospects and produce better work. Use the following small business marketing tips to build a plan which will set your brand apart from every other brand.
You need to build a strong foundation with a unique business name. Consider what the business name says about you and your product. Marketing begins with the selection, then the tagline and domain of your business name.
Use your domain name for your business email and bypass the free email servers. You want the name to be repeated wherever possible for memorability and customer recognition. You will also look more professional than the competition.
The worst thing a small business can be is boring. A remarkable product or advertisement is worth discussing. “Boring” quickly becomes invisible while remarkable carries lasting weight.
Use More Than One Advertising Avenue
Avoid “silo marketing”, or marketing in only one avenue. Expand marketing to multiple mediums to reach as many new leads as possible. Include ads in direct mail, social media , print, radio and referral programming.
No matter how memorable the product or ad, the average consumer needs more than one turn at exposure. Be consistent with advertising and keep the brand the same across the board. It’s wise to hire an outside graphic design firm to create a great look for your brand. Use the image on everything you do – every commercial, every package and every product. Combined with the repetitive advertisements, consumers will begin to recognize your brand when it is consistent.
Understand Who Knows You
In the past, business success depended on who you knew. Moving forward, small businesses will need to depend on who knows them. Investing in programs for marketing which establish your business and brand as the most recognized brand in the industry will push your business fast into profits.
Please contact us for more information and to discover more small business marketing tips.