Facebook, Twitter, Linkedin are all great social media outlets for launching a new social media presence for brands. But there are alternatives out there and more and more firms and entrepreneurs are eyeing up the underdog, Pinterest.
Launching a brand, new product, or service can be an serious undertaking. Social media is an attractive solution to alternative types of marketing but many times the launch can become lost within the bowels of more common social media outlets. It’s time to get creative and work with some new trendy social media marketing ideas.
Here are some social media marketing tips on how to get started using Pinterest to launch new ideas, services, products, and solutions for your target market:
Own Your Space
Twitter, Facebook, and other types of social media require you to create a user name and/or profile. The same goes for Pinterest. Use your name or your firm name and begin establishing a presence.
Create a Buzz
Using different types of pins and blurbs about common subjects and interests will encourage other “pinners” to follow you. This will help create a buzz around your launch. Specific and loose allusions centered around your brand will generate a sense of excitement for your fellow pinners. This will also nurture sharing, in turn creating lead generation. Always add the “Pin It” button to these types of lead enhancing pins for easy sharing.
Set The Tone
Using your pins, set a tone or a theme based upon your brand. Spark interest and find common ground with potential customers by researching fellow pinners likes, this can help you create a Pinterest page with a useful and attractive theme.
Look what the big brands are doing.
Hubspot highlights 10 large companies and how they’re using Pinterest to build their brand awareness.
Finding an online marketing firm that is on the cutting-edge of SEO and internet marketing may be the key to your success. Lucid Crew can get your brand out there where it will best be suited for lead generation. We invite you to contact us for more information on creative marketing techniques using social media.