Although a lot of marketers follow Google’s every move as if they were some kind of search engine paparazzi, the reality is that it isn’t just algorithms and search positions that are shifting – the nature of search itself is changing right before our very eyes.
Here are three ways SEO is evolving in 2015 and beyond…
#1: Search is Getting More Specific
Just a few years ago, you could concentrate on a few high-traffic search phrases and build a steady flow of visitors to your website. Now, with more search results than ever available, searchers themselves are getting pickier and more specific in their queries.
#2: Searchers Want Newer Content
With millions of new web pages being published every day, it’s not surprising that searchers are looking for the most recent results they can find.
#3: Authority and Credibility Matter a Lot
Searchers and engines alike are starting to pay closer attention to the sources of information. As a marketer, you want your website to be as credible and authoritative as possible.
How prepared are you for the new world of search engine optimization? Call us today and see how our team can help you get the search visibility you need for your website.