Services : Accessibility and SEO

If You Build It… They Might Not Come.

Not without search engine optimization, that is.

Most web design companies are not SEO firms. If you want high rankings, you have to hire a separate company to optimize your site. These services can cost thousands on top of what you’ve already spent on design.

Not at LucidCrew. With us, SEO is included as part of our package. We build, code, write, and design your site to appeal to search engines as well as customers. With us, there’s no need to hire someone else to make sure you rank well.

We also ensure your site is thoroughly accessible to all users. Web users with disabilities use many alternative technologies to access the web, and not all sites make it easy for them. In addition, some users are more – or less – cutting edge than average. Our sites are fully accessible to the blind, those with mobility issues, people using mobile or outdated browsers, and even Leprechauns. Yes, we said Leprechauns. Trust us – everybody, and we mean everybody, can access a site we build.

It’s All About the Standards.

All of our designs are held to 508 Accessibility standards and SEO best practices. Following are some of the things we do to make sure your websites are highly accessible to browsers and highly reachable to searchers.

No tables or frames.

Our sites are designed using CSS style sheets, which are much more appealing to search engines.

Readability without styling.

Then again, some older browser versions can’t read CSS – and you don’t want to block those users from your site. We’ll make sure your site is readable even if the styling can’t be seen.

Mobile compatibility.

Mobile surfing is the next big thing online. Our CSS looks great even if it’s being viewed from a cell phone or mobile browser.

Alt text done right.

Users with vision problems use screen readers to read the contents of a website out loud. Pictures need an accurate written description for this technology to “read” them – that’s where Alt tags come in.

Keyboard navigation.

Some users with mobility problems use the keyboard instead of a mouse to navigate. Our sites make this easy for them.

Site maps for all sites.

We create detailed site maps that make your site inviting to search engine “spiders.”

HTML formats for all documents.

Does your site include documents in PDF, Word, Excel, or other proprietary formats? We make sure you’ve got an HTML option handy for those who don’t have these programs installed.

Unobtrusive JavaScript.

JavaScript can be difficult for search engines to read. We use it sparingly for maximum effect.

Effective linking between pages.

The way you link to other pages on your site makes a difference to search engines. We provide links the search engines love.

Semantic markup.

Code that’s squeaky clean and attractive to search engines.