Lucid Crew http://www.lucidcrew.com Award-winning Austin Web Design and Development. Social Media integration. Lead-generating Content Mgmt Dashboard, Ecommerce, Membership sites. en-us Thu, 20 Jun 2013 09:58:23 +0000 Thu, 20 Jun 2013 09:58:23 +0000 http://www.lucidcrew.com/rss MediaStove V1.0 Make your Facebook Page a Call to Action for your Customers http://www.lucidcrew.com/blog/small-business-marketing-tips-how-to-create-an-effective-facebook-business-page/ Attracting clients is the life-blood of most businesses and how clients are attracted to businesses has changed drastically in the past decade. Do you remember when telemarketers would annoyingly call around dinner time? That happens less often now because trends have shifted to online methods of reaching people. Online social media site marketing methods like Facebook Business Pages have revolutionized marketing because audiences can be specifically targeted and engaged on a level that telemarketers could never reach - and fewer people have their dinners interrupted.

Gartner estimates that 15% of business clients can be lost if a business isn't responsive to online reviews, comments, and potential clients. Given the significance of social media, your small business simply can't afford not to have a Facebook Business Page. To easily build a Business Page on Facebook for your small business, you can follow the basic outline provided by Facebook , itself, but it's important to add the right content once you have the basic skeleton set up.

The preliminary steps in setting up a Facebook Business Page

1. Choose a category and a page name for your business.

2. Upload an image to represent your business. Many people choose their business logo. This will serve as a profile picture on your Facebook Business Page.

3. Write a brief "About" statement describing what your business does.

The Effective "About" Section

Writing the "About" section can be difficult. Statistics can be boring and it's difficult to write an engaging, captivating two-to-three-sentence blurb about your company. Consider using actionable verbs like "achieve" and "produce" and avoid boring verbs like "was" and "be." Some people make the mistake of writing in a completely different style from how most people talk, including words like "myriad" and "plethora." Unless your business has to do with editing or writing, you're probably going to want to keep it more colloquial.

Try recording your voice (most Smartphones have an app that can record a few seconds of you talking into your phone) simply describing what your business does. Though writing can be a challenge, most people don't have as much trouble talking. Try describing your business as you would to a colleague or professional acquaintance. Remember to include a link to your company website in the "About" section of your Facebook Business Page.

Creating Archive-Worthy Content

Aside from your profile photo and "About" statement, you're going to want to have a storage of original posts, including customer comments and reviews, as well as a description of services and products your business may offer. These can all be sorted under the custom tabs section when editing the page.

Manage and Engage

Facebook offers a service similar to Google Analytics to assess which tactics work to engage your audience and which don't. To view these results, click on the "view insights" link at the bottom of the Admin page.

Share the Load With your Staff

If you know how important it is to respond to visitors who might leave comments on your Facebook Business Page, you might feel obligated to a task that can end up taking a lot of time. Fortunately, Facebook has made it easy to delegate that task. You can add page administrators by clicking on "edit page," then "admins," and "add."

Examples of Successful Engaging Facebook Pages

One of the most effective Facebook Business Pages is that of Bare Escentuals . This site allows customers to post to the page and essentially control how the site looks. Leaning on an already-established fan base, consumers feel like the company is responsive to them in a dynamic way, which fosters growth for the business and attracts new clients. Customers were so interactive with this particular page that it led to a redesign of the company's packaging for easy access.

Burt's Bees has established itself as a maker of natural beeswax-based cosmetics and skin products. The company uses their Facebook Business Page to introduce new products to their customer base in an interactive way, establishing the best possible product by listening to what their customers think of new releases. The company has doubled its fans since it transitioned to Facebook.

The take home message from both of these success stories is to create a page that gives dynamic feedback to customers. Even allowing clients and customers some control over how the site looks can foster interactivity. This type of feedback is necessary, not only online but also in product production. Listen to your clients for end-user feedback and they'll appreciate what you have to offer even more.

For more help setting up a Facebook Business Page or other small business marketing tips, please feel free to contact us . That's what we're here for!

]]> Mon, 20 May 2013 07:00:00 +0000 http://www.lucidcrew.com/blog/small-business-marketing-tips-how-to-create-an-effective-facebook-business-page/ RebelMouse Organizes Your Social Media Presence Automagically http://www.lucidcrew.com/blog/rebelmouse-organizes-your-social-media-automagically/ Today's Lucid Crew social media marketing tip: Pull it together with RebelMouse .

RebelMouse social aggregator, launched in the summer of 2012 by Huffington Post's CTO, Paul Berry, is one of the kick-awesomest things to hit social media since Pinterest. You've built a solid presence on all the biggies: Facebook, Pinterest, Twitter, Tumblr, Wordpress, Instagram… RebelMouse pulls it together, organizes it, and blows up the conversation with you in the middle.

With a RebelMouse front page, you can update every visitor on every amazing thing you say and post across each social media channel, all in an easy-on-the-eyes Pinterest/Flipboard-type format. You can also add unique content directly from the front page itself. Using a bookmarklet (stick it!), you can add or stick media content from other websites. Finally, you can invite others to contribute to your front page. If social media is square footage, you're filling up the room.

RebelMouse has been up and running since the summer of 2012, long enough to iron out some wrinkles, but new enough that developers are still excited to add cool features. As of the week of April 12, RebelMouse has added a newsletter feature , allowing users to send daily activity updates to followers. This means the party is never over: You can keep filling up the room…every day.

One of the biggest boons to RebelMouse is the capacity to teach an audience who you are and what you're about in a way that is efficient, relevant, and visual. But it also helps you understand your audience. The site incorporates analytics important for marketing-how are people finding you, interacting with you, and using you? This is an important tool if you want to understand your appeal-both what's working and what isn't.

Depending on your purpose, it's available to you either free of charge or a range of fee-based packages. We here at Lucid Crew are pumped about this service, and we think you will be, too. Check out our RebelMouse page and consider signing up for your own.

Lucid Crew wants to help build your online presence. Contact us today!

]]> Mon, 06 May 2013 07:00:00 +0000 http://www.lucidcrew.com/blog/rebelmouse-organizes-your-social-media-automagically/ Clearer View of Pinterest Demographics http://www.lucidcrew.com/blog/clearer-view-of-pinterest-demographics/ While seemingly every business out there has a Facebook, a Twitter or both, most people thinking about social media are not usually thinking about Pinterest for businesses .

Pinterest is rapidly expanding; according to Ignite , the site receives almost 1.5 million unique visitors daily and has over 4 million users. But unlike more well-known sites like the previously mentioned Twitter and Facebook, which are fairly broad in terms of their core demographic, Pinterest appeals to a more specific market.

There are three major trends that people who are considering promoting their business on Pinterest should consider.

1) Pinterest is dominated by women

This is probably the most widely known demographic fact about Pinterest. However, some may not realize just how wide the gender split is. Roughly 80% of Pinterest users are women. While there are sections of the site that appeal more to men, keep in mind that on average, four out of every five page views for your pins will by female users.

2) Wealthy Pinterest users are rare

77 percent of, or slightly more than 3 out of every 4, Pinterest users report their annual income at under $75,000. This is not shocking, considering that many of the topics on the site are money-saving ideas and projects. While advertising for your expensive jewelry through Pinterest may seem like a great idea because you'll be reaching interested consumers, the odds of finding users who can afford your products will be low.

3) Pinterest is more popular in less-populated areas

Internet users from Utah, Oklahoma, Arkansas, Idaho, Mississippi, Alabama, Montana, Kansas, Tennesee and North Dakota account for over 1/4th of all Pinterest visits. Yet those same ten states account for less than 1/10th of all social media/forum activity. This means that advertising for businesses located only in big cities should probably avoid Pinterest except in certain cases.

If you want to know more about Pinterest and if it's right for your business, then please contact us today.

]]> Mon, 29 Apr 2013 07:00:00 +0000 http://www.lucidcrew.com/blog/clearer-view-of-pinterest-demographics/ Concept Services http://www.lucidcrew.com/portfolio/concept-services/ Concept Services helps hundreds of new restaurants open their doors for the first
time-by providing all the kitchen equipment they need to run. But they do more than
provide kitchen equipment. They also coordinate with general contractors and handle
logistics, installation, and more - in all fifty states and worldwide.

They needed a website that accurately communicated the true scope of what they
do. We developed a video that highlighted the value they bring to customers - from
scriptwriting to animation to production. We also gave them a fun, edgy copywriting
overhaul to state their message loud and clear.

All of this, plus a beautiful new website, new branding, and the power of
MediaStove's CMS - so they can change and update the site quickly and easily.

  • MediaStove
  • Video Demonstration
  • Content Writing
  • Responsive Website Design
]]> Tue, 23 Apr 2013 07:00:00 +0000 http://www.lucidcrew.com/portfolio/concept-services/ Is 2013 the Year of Responsive Web Design? http://www.lucidcrew.com/blog/is-2013-the-year-of-responsive-web-design/ Responsive web design is the current buzz word in the web design world. But most businesses don't understand what it means and why its important.

Responsive web design is a design approach aimed at building websites that provide an optimal viewing experience across a wide variety of screen sizes. This approach focuses on easy reading and navigation with a minimal amount of resizing, panning and scrolling. Responsive websites offer customers a consistant look and feel across their various devices.

Pete Cashmore, from social news website Mashable , has recently discovered the real impact mobile devices are having on businesses. Mashable has responded to the mobile market by redesigning its website using the responsive web design approach.

"Meanwhile, the shift to mobile is happening at an extraordinary speed. Today, 30% of Mashable's traffic is mobile. By the end of this year, this may exceed 50%."

Building native apps may seem like the obvious answer to mobile customer demands but smaller businesses simply can't afford to develop for every app store.

In 2012, Mashable's website was viewed on 2,500 different mobile devices. The company could build native apps for each hosted platform but chose to redesign its website so that mobile devices from all platforms have the same viewing experience, regardless of device screen size.

Responsive sites can detect the type of device and screen size then present content laid out specifically for that device's screen dimensions. This allows businesses to build one web application that can serve all online customers.

Cashmore's research turned up a variety of disturbing trends for businesses holding onto outdated websites. For the first time since 2001, desktop computer sales are lower than they were the previous year while tablet sales are expected to exceed 100 million in 2013.

The mobile web is the key to success in 2013. Approximately 60% of tablet users prefer using mobile websites over native apps. "While I think media companies should certainly offer apps, it's clear that having a great mobile website should be the priority" Cashmore said.

Please contact us for more information about build a responsive website for your business.

]]> Mon, 15 Apr 2013 07:00:00 +0000 http://www.lucidcrew.com/blog/is-2013-the-year-of-responsive-web-design/ Social Media Marketing Tips For Using LinkedIn http://www.lucidcrew.com/blog/social-media-marketing-tips-for-using-linkedin/ Social media is here to stay for a while and businesses need to learn how to utilize at least one of the many platforms available. LinkedIn is one of the fastest growing organizations and is specifically targeted to businesses. This makes it a great option for companies that sell business 2 business. Here are 3 social media marketing tips to help your business utilize LinkedIn.

Create and Promote a Group

LinkedIn provides the option for anyone to start their own group. By creating a group for your company you are creating one more way to reach new prospects. Be sure to promote the group throughout all marketing materials. That means have a link on the company website, include a link in marketing emails and provide a link in press releases. Any marketing that goes out the door should have a link to the group.

Don't Sell, Just Share

People may be more willing to join a LinkedIn group because it doesn't require they share anything nor do anything. They are not giving a company permission to send those emails or giving other details they may not want to share. It is important for a company to understand this level of commitment when posting to the group. This is a social media site and people are there to learn and share, not get sold to. LinkedIn has a special location for promotions if you want to let your members know about upcoming sales or events.

Share helpful information in the industry or items that your members may find helpful. Watch to see what people respond to and do more of that. Social media is about being social, not selling. Sharing information also helps make your business look like the expert in the industry, the go-to people. This will help sales grow over time.

Build Relationships

Part of being social is building relationships. Relationships drive sales as people are more likely to make a purchase from someone they trust. The nature of social media makes it easy to share information informally and get to know people on a personal level. Use this opportunity to build trust and in the long term the platform will provide leads for sales.

Social media has exploded in the last couple of years and will continue to grow in the foreseeable future. Businesses need to consider the best way to utilize this powerful method of communicating with prospects and customers. For more information on participating effectively in social media contact us .

]]> Mon, 01 Apr 2013 07:00:00 +0000 http://www.lucidcrew.com/blog/social-media-marketing-tips-for-using-linkedin/ Urban Bartenders http://www.lucidcrew.com/portfolio/urban-bartenders/ There are one too many bartender services in Austin - so how do you stand out from the rest? You have a website that screams - sophisticated yet fun with a bit of flare. Not only did they need to have a stellar site but when reading it - adding a little tongue and cheek writing will keep Urban Bartenders apart from the rest of the stale and life less site in Austin.

  • MediaStove
  • Online Calendar
  • Content Writing
  • Responsive Website Design

"Urban Bartenders did not have a logo - therefore we were very pleased with your company produced one. It encompasses exactly what we were looking for - formal, yet fun. Lucid Crew always had good ideas, were easy to talk to and quick to respond." *-Chuck Mitchell, Founder of
Urban Bartenders, LLC*

]]> Tue, 26 Mar 2013 07:00:00 +0000 http://www.lucidcrew.com/portfolio/urban-bartenders/ Social Media Marketing Tips: The Face of Social Media is Not Just Facebook http://www.lucidcrew.com/blog/social-media-marketing-tips-the-face-of-social-media-is-not-just-facebook/ Social media is a complex, yet effective marketing tool that too many small businesses don't use to their full advantage. It's not just about Facebook. There is a wide range of social media channels for connecting with customers and marketing your brand.

Social media numbers for 2013 suggest that while 80% of users prefer to connect with brands on Facebook, other social media sites are equally competitive.

  • 34% of marketers have generated leads from Twitter
  • 53% of people on Twitter recommend products in their Tweets
  • 350% increase in traffic for websites using the Google+ ‘+1' button
  • 724% increase in visitors to Instagram over a six month period
  • 80% of Pinterest users are women
  • Every second two new members join LinkedIn

If you're ready to move your small business to the next level, here are some of the best social media marketing tips that you can use to help make your marketing strategy effective…

Put Video to Good Use

According to Socialnomics , every minute 72 hours of video is uploaded to YouTube.

Creating a YouTube channel for your business allows you to post video blogs, host contests, share product ideas, and gather user-generated content (UCG). Videos allow you to market your company, your brand, your products and services, as well as your job openings.

Create a video yourself and upload it to Youtube or utilize one of the online tools available . If you're still not convinced video is the way to go, check out the post , "Why Video Marketing is Essential to Social Media."

Encourage UCG

At its core, social media is about human interaction. That's why it's called ‘social.' To be social means you need to be involved with your customers by sharing information about your business and requesting feedback in exchange.

In 2012, Bazaarvoice reported that over half (51%) of Millenials trust user generated content more than information presented on a company website (16%) or in news articles about a company (14%).

To generate product buzz, host polls on your blog and Facebook page, tweet questions with strategically chosen hashtags, seek industry-specific feedback on LinkedIn, and post pics of your product line on Pinterest and Instagram.

Share Your Knowledge

One of the best ways to draw attention to your small business is by offering something for nothing. One of the most popular offerings is your knowledge.

In particular, you can share your expertise by responding to questions on LinkedIn, guest blogging for a website that reaches a similar audience as your own, and responding to posts from other people by expanding on the information they've provided.

For more social media marketing tips or help developing your website, contact us .

One final number from Socialnomics: 93% of marketers use social media for business. Why aren't you?

]]> Mon, 25 Mar 2013 07:00:00 +0000 http://www.lucidcrew.com/blog/social-media-marketing-tips-the-face-of-social-media-is-not-just-facebook/ Grish Architect http://www.lucidcrew.com/portfolio/the-green-house-studio/ Austin green architect, Michael Grish isn't hurting for clients-but he wanted to start attracting the right kind. He needed an online presence that showcased his commitment to eco-friendly and sustainable design-and attracted clients with similar values.

We created a website to appeal to potential green building and renovation clients. In addition to highlighting over 25 years of sustainable building experience, it demonstrates his conservation planning expertise-with new branding that promotes an eco-friendly aesthetic. The client can update his portfolio easily and quickly with MediaStove. And in addition to website design, we directed and filmed a biographical video introducing him to potential clients.

  • MediaStove
  • Project Portfolio
  • Video Production
  • CSS Website design
]]> Wed, 13 Mar 2013 07:00:00 +0000 http://www.lucidcrew.com/portfolio/the-green-house-studio/ Lavezzari Custom Homes http://www.lucidcrew.com/portfolio/lavezzari-custom-homes/ Joseph Lavezzari and his company are a premiere custom home builder. When Joseph builds or remodels he will only work with the best Architects, Designers, Interior Designers, and Landscape Architects.

Joseph needed a site that would show not only his recent project but his accolades. He is well known in and around the San Antonio area for his superior architecture and craftsmanship.

  • MediaStove
  • Photo Gallery
  • Logo Design
  • Responsive Website design
  • Video Editing
]]> Wed, 13 Mar 2013 07:00:00 +0000 http://www.lucidcrew.com/portfolio/lavezzari-custom-homes/ Art on 5th http://www.lucidcrew.com/portfolio/art-on-5th/ Joe Sigel wanted a site that would not only show all the galleries featured artist but showcase some of the current bodies of work. It was imperative that each artist have a bio, a self portrait and showing of the latest works. This had to be easy to maintain since works of art are sold.
There also had to be an easy way to upload and maintain hundreds of movie posters. These are organized by genre and can be easily found due to extensive tagging.
The site had to reflect the on site gallery and have to have a seamless experience between the two; modern and spacious. The website had to show case works of art with out too much distractions.

  • MediaStove
  • Online Shopping Gallery
  • Home Page Slider
  • Responsive Website design
]]> Wed, 13 Mar 2013 07:00:00 +0000 http://www.lucidcrew.com/portfolio/art-on-5th/ The Writing on the Wall: Facebook EdgeRank and Messaging for Pages http://www.lucidcrew.com/blog/small-business-marketing-tips-for-facebook/ EdgeRank, even fan-views of your posts are greatly diminished. Many businesses still don't know this - it is not guaranteed that a fan will see your posts.

Some estimates show that only 6-9% of your fans actually see your messages on their wall.

Social media is perhaps the top way that even a small business website can attain notoriety. Since no other site holds as much weight in social media as Facebook does - you need to know how to increase your Facebook "EdgeRank", continue to reach your fans, as well as continue to gain new fans.

Here are five quick tips on making your Facebook page stand out from the rest.

Engage with Your Audience

A great Facebook page requires the owner to continually post new content to keep people interested. Merely having a page for a business, but relatively little content won't garner very many ‘likes' and little interaction. By engaging in conversations with your fans and posting material they will be interested that they can't get anywhere else (such as discount coupons) is invaluable for not only keeping your fanbase but ensuring those ‘likes' grow as well.

Show, Don't Sell

As a social media site, Facebook has a huge amount of content each day on everybody's newsfeed. By showing pictures or video, as opposed to text posts about your products and services, more people will pay attention to your posts. Another suggestion would be to bring a human face to your business. Showing photos of the office space and employees can let customers become more familiar and comfortable to the people behind the business.

Highlight the Most Important Posts

Facebook's timeline feature allows users to pin posts to the top of the page. You can use this to your advantage by making sure your next big sale is always highlighted or by having frequently asked questions pinned to the top. By making sure everything important stays at the top of the page, you won't have to worry about your customers having to wade through mounds of posts to get what they need. This allows you to post often, yet not get worried about your customers potentially being unable to find the most important information.

Take Advantage of the Message System

Recently, Facebook added an update which allows pages to engage in chat with users as opposed to only allowing users to chat with each other. By having someone monitor the chat and respond to customer complaints and concerns, your company has an excellent customer service resource. Also, by consistently dealing with problems on Facebook in a quick and friendly manner, your company will grow a reputation for quality customer service.

Page Notifications Ensure Fans See Your Posts

In response to frustration of businesses over EdgeRank, Facebook recently launched one way that fans can opt to see everything that you post on your page. If you click the "liked" button on your page, you will see a dropdown with "Get Notifications >> Show in Newsfeed".

Encourage your fans (gently) to enable this setting and they will see all of your posts automatically. Non-profts Tech 2.0 has a further explanation of Edgerank and Page Notifications.

Despite continuing challenges, Facebook is still an invaluable tool for small businesses - and can be used to greatly increase both your online presence and customer satisfaction. We would love the chance to make your business shine. For more information on using Facebook or other social media sites for your business, please contact us any time.

]]> Mon, 25 Feb 2013 08:00:00 +0000 http://www.lucidcrew.com/blog/small-business-marketing-tips-for-facebook/ Marketing Tips on How to Use Social Intelligence for Your Small Business http://www.lucidcrew.com/blog/marketing-tips-on-how-to-use-social-intelligence-for-your-small-business/ The word intelligence has a dual meaning. It can signal information gathering (think Central Intelligence Agency); however, it also means the ability to learn and understand.

When it comes to social intelligence - the concept of turning social media data into actionable marketing and business strategy - it straddles both definitions.

Here are some marketing tips to help you use social intelligence for your small business.

Learn from the Social Media Intelligence You Gather

The power behind social media is that your customers openly share data that can drive improvements to your business strategy - but only if you put that intelligence to good use. This requires you to monitor, collect, analyze, and utilize the insights you gain, in order to:

  • Manage your brand and reputation
  • Provide stellar customer service
  • Develop new products and services
  • Improve current products and services
  • Identify marketing trends

In the post, "Money Can't Buy Social Media Love, But it Should Buy Competitive Intelligence," writer Jason Falls suggests that, "Winning at social means constantly creating and optimizing the right content for the right audience, at the right time and on the right channels."

Apply What You Learn from Social Media Intelligence

Social media has created a marketing environment where businesses of all sizes and types can compete on a much more level playing field, according to Falls. It's no longer about the size of your pocket book, but the size of your fan base - and cultivating those fans is what will drive your success.

To do that, businesses must…

1) Track what competitors are doing on social media.

Know when they post, how often they respond to comments, and what their fans say. It's about maximizing your social media presence. You want to be the leader, not follow the leader. "That's not just social media management, that's competitive social media intelligence."

2) Determine which posts drive customer engagement.

It's all about knowing when and what to post on which platform. Consumers are looking for engaging content. Study what others - especially competitors, big and small - do and then do it better.

3) Combine social media with other marketing campaigns.

Don't forego other marketing endeavors for the sake of social media, instead marry them.

For instance, use a blogging campaign that targets a specific keyword along with a social media campaign to support it.

Using social intelligence for your small business can provide significant insights to help direct your marketing strategy - but only if you take the time to use the data available.

For more small business marketing tips or help creating a website that attracts visitors and acclaim, contact us.

]]> Mon, 18 Feb 2013 08:00:00 +0000 http://www.lucidcrew.com/blog/marketing-tips-on-how-to-use-social-intelligence-for-your-small-business/ Three Social Media Marketing Tips You Must Never Forget http://www.lucidcrew.com/blog/three-social-media-marketing-tips-you-must-never-forget/ You've heard that growing businesses are using social media to maximize their advertising efforts. However, you might not quite understand the best ways to get started for your business. We've taken the liberty of offering you three social media marketing tips that you must never forget as you begin in this new marketing strategy.

You Can't Afford Not To Use It

As you get started, one of the things you'll notice is social media marketing can be quite time consuming. One of the most common complaints from businesses about having a social media presence is that they don't have enough time or money. Consider this statistic: In 2012, over 77% of B2C companies have found new customers through Facebook alone. With so many companies taking advantage of social media platforms to grow their businesses, those who don't are taking a very big risk. In short, you do have the time, and you do have the money. You can't afford the alternative.

Create and Share Content

Does your website have a blog? Blogging and social media go hand in hand. We like to think of them as partners in getting information about your business out to the masses. A blog that's updated on a regular basis gives you valuable information to share on social media. When you share your blog posts, you're directing potential customers back to your website. Once they get there and they like what they see, you'll turn them into customers.

Don't Be Too Concerned With Competition

It's a common error for businesses to keep a watchful eye on their competition in an effort to be the best. The problem is, doing this shifts your focus off of your business and onto theirs. Concentrate on you, and what your company has to offer your customers. Focus on your website and building trust with your audience. You might gain such a following that you end up forcing your competition to keep a watchful eye on you.

You'll find social media marketing to be incredibly beneficial for your business. We'd love the opportunity to work with you and come up with a plan to get your business moving in the right direction. For more information about how we can help your company grow, contact us today.

]]> Fri, 08 Feb 2013 08:00:00 +0000 http://www.lucidcrew.com/blog/three-social-media-marketing-tips-you-must-never-forget/ Now Pinterest Is Even More Business-Friendly, You Need To Be Here! http://www.lucidcrew.com/blog/now-pinterest-is-even-more-business-friendly-you-need-to-be-here/ Recently the social media site known as Pinterest acknowledged what many of us already knew, Pinterest is a great platform for showcasing your small business. They have made it official and have started offering the option of converting your current page into a small business specific page or, if you prefer, the ability to create a separate page all together. Anyone who calls themselves a small business owner, a blogger or a non-profit company can take advantage of the Pinterest for business model.

Pinterest offers to help us drive readers to our blogs and assist us in creating a way to showcase our products or services. They also want you to know that they have seen a 145% increase in the number of daily users in the past year. It has been estimated that over 80% of consumers find a Pinterest "pin" to be a trusted source of information.

Now we need to determine how best to use this wide-open opportunity to build our brand and represent our business.

Be A Valuable Source

By using some of your many pins to highlight specific products as well as relevant industry news, or tips and tricks to help find solutions to problems, you will build a following that will check in often. You can use your pins for articles and white papers or infographics that instruct. You can even utilize video by adding a pin of an image that describes the content and then linking it to the video. A good example is the Chobani Yogurt Pinterest page who posts useful recipe pins along with images of their brand.

Be Easy To Find

By using your industry-relevant keywords throughout your boards and pins you will become more easily searchable by your customers. Think about what your clients or potential customers may be looking for and use those search terms in your descriptions. Post images of your products with descriptive keywords in the descriptions as well. An example of keyword optimization on Pinterest is how the search for " The New York Times " (and it's usage in all their pins) has helped them gather over 45,000 followers.

Follow Your Industry's Leaders

Following and being followed is a primary function of Pinterest. When viewing the various pins that have been recently added you first encounter those submissions by the boards that you are following. Send an invitation to those movers and shakers to visit your boards or share your pins. The more followers you have within your industry, the better exposure you will see. Give pinning rights to those who can offer valuable insight. An industry leader who an auto mechanic business might link to could include the Honda Corporation . If your valuable post is seen by their 6,000+ followers, chances are you will gain new followers and possibly, new business.

These are some ways that you can take advantage of the growing Pinterest marketplace and use it's influence to help build your business. Another great reason to get onboard as soon as you can is that for now, it is still free.

Lucid Crew is in the business of using social media to help our clients grow their dreams. If you need some guidance or have any questions about using Pinterest or other social media sites for your business, please feel free to contact us .

]]> Thu, 31 Jan 2013 08:00:00 +0000 http://www.lucidcrew.com/blog/now-pinterest-is-even-more-business-friendly-you-need-to-be-here/ BZ Motors http://www.lucidcrew.com/portfolio/bz-motors/ Matt, Founder of BZ Motors has a passion - Cars! He can find collector or high performance cars, build them or create them to be show case pieces. He wanted nothing but the best when it came to a website - like his cars high performing, large images, a slick looking site and a logo that says ‘cars'. I think we succeeded! The site looks and feels like his cars; rich, luxurious, and top of the line.

With a large slide show to show the shine and the sparkle of his current inventory and an area to indicate newly added inventory. The logo says ‘cars'! Encompassing any high performance driving machine; cars or boats.

  • MediaStove
  • Logo Design
  • Responsive Website Design
]]> Thu, 17 Jan 2013 08:00:00 +0000 http://www.lucidcrew.com/portfolio/bz-motors/ Bending Branch Winery http://www.lucidcrew.com/portfolio/bending-branch-winery/ Wine-making is a competitive business and Bending Branch needed a website that would help them stand out. We designed them a website that's both visually compelling and effective as an e-commerce site.

One of the unique features of this site is an integrated map that shows the layout of their vineyard-and the locations of the different grapes they grow. This is a great visual showcase of the types of wines and grapes they produce-and provides an easy-to-follow guide for visitors.

We also provided them with a Member Area promoting their two wine clubs-allowing
visitors to sign up for exclusive discounts, tastings, and events online. It's the perfect way to cater to serious wine drinkers-and convert the more casual visitor.

  • MediaStove
  • Online Shopping Cart
  • Member Area
  • Integrated Map
  • CSS Website design

"A couple had come in over the weekend and complimented the website saying that it was not only the most professional looking website they had seen for a TX winery, but more so than most they had seen in any wine region.
They were planning a trip to the Hill Country and completely rerouted themselves to visit us based upon the site alone." -Jennifer Beckmann, Director of Marketing/Certified Sommelier

]]> Tue, 01 Jan 2013 08:00:00 +0000 http://www.lucidcrew.com/portfolio/bending-branch-winery/ Don Donaldson http://www.lucidcrew.com/portfolio/don-donaldson/ Author Don Donaldson writes medical thrillers and forensic mysteries set in New
Orleans. He needed a website that projected a haunting, mysterious tone worthy of his
books - while drawing visitors in and offering opportunities to connect with readers.

We built a website with atmosphere-one that's perfectly in line with his brand.
MediaStove also makes it easy for visitors to buy Don's books, and for him to update
the website with new publications, news, and info. Now readers get an immediate
sense of who Don is as a writer-and book sales have never been easier.

  • MediaStove
  • Custom Design Website
  • Responsive Website Design
]]> Sun, 23 Dec 2012 08:00:00 +0000 http://www.lucidcrew.com/portfolio/don-donaldson/ A&E Classic Cars http://www.lucidcrew.com/portfolio/ae-classic-cars/ A&E specializes in the spectacular-classic cars with rich, luxurious customizations that make each car a true work of art. They needed a site that did justice to their work-and appealed to a high-end clientele.

We designed them a site as luxurious, and expensive-looking as one of their cars. Rich with visual detail, it includes an extensive photo gallery of their custom work. With MediaStove, our website is as customizable as one of their classic cars-and just as fun to look at.

  • MediaStove
  • Online Shopping Gallery
  • Logo Refresh
  • Responsive Website design
]]> Tue, 11 Dec 2012 08:00:00 +0000 http://www.lucidcrew.com/portfolio/ae-classic-cars/ Dr Adam Weinfeld MD http://www.lucidcrew.com/portfolio/dr-adam-weinfeld-md/ Dr Adam Weinfeld strives for excellence that result in making a different in his patient's lives. Dr Adam Weinfeld wants his patients to look great and have confidence as they go out into the world. He needed a website to reflect the high level of services he provides. He needed to showcase his work in a photo galleries type of setting. These photo galleries had to be very intricate to show case every type of surgery he performs.
The website also showcases his knowledge - as a contributing medical writer and conference speaker. He also wanted to showcase all his public and radio broadcast appearances.

  • MediaStove
  • Online Photo Gallery
  • Logo
  • Responsive Website design

"Lucid Crew Created a website that Serves the purpose of exposing potential patients to procedure specific content. True attention to detail." *-Dr Adam Weinfeld MD, Board certified austin plastic surgeon

]]> Mon, 10 Dec 2012 08:00:00 +0000 http://www.lucidcrew.com/portfolio/dr-adam-weinfeld-md/ William Gammon Insurance http://www.lucidcrew.com/portfolio/william-gammon-insurance/ William Gammon Insurance is a locally owned, full-service insurance agency based in Austin, Texas, and licensed in 33 states and the District of Columbia.

While many agencies provide insurance quotes for cars, business, home and health plans, William Gammon Insurance changes the way you look at insurance by listening to your needs, explaining your options and providing sound advice along the way.

"We were looking for a more updated, customized and professional website versus a template format that we had in the past. We did not have a solid vision of what we wanted our website to look like, but they were able to provide us with guidance where we were all pleased with the final result. Their service was excellent. They responded promptly to our questions or requests for changes. The experience was great. They were always willing to listen to our ideas and what we ‘thought' we wanted, yet provided suggestions, as this is not an area of expertise for us, and it ultimately produced a website with which we are very pleased ."
- Barb Fillpot

  • CSS Website design
  • Redesign in 2012. Client since 2009
  • MediaStove
]]> Sun, 09 Dec 2012 08:00:00 +0000 http://www.lucidcrew.com/portfolio/william-gammon-insurance/ 5 Marketing Tips to Boost Your Local Presence http://www.lucidcrew.com/blog/5-marketing-tips-to-boost-your-local-presence/ When you want to build your business, marketing is key, but things like advertising can be expensive, and sometimes it's hard to get traction on social media.

That's why Entrepeneur Magazine put together this infographic, with 5 great tips to boost your local marketing on the cheap.

Of course, a web and social presence are important too. These tips apply online as well. For instance, more and more businesses are successfully cross-promoting on their social media accounts. Go ahead and see what works for your business.

]]> Mon, 12 Nov 2012 08:00:00 +0000 http://www.lucidcrew.com/blog/5-marketing-tips-to-boost-your-local-presence/ Track your Instagram Marketing Efforts http://www.lucidcrew.com/blog/track-your-instagram-marketing/ We told you all about how to get started on Instagram. The platform continues to add millions of users, and continues to mature, now as a Facebook subsidiary.

It can be a lot of fun to build up an Instagram presence, once you build up a strong profile, it's a good idea to start tracking your impact.

A new crop of Instagram analytics tools help you to do just that: you can see which pictures work the best, and manage your followers.

View Instagram from your computer

The thing we LOVE most about Statigram is that, unlike Instagram itself, Statigram is a complete Web Viewer. You can view and search photos right from your computer - no smartphone required. So, if you are one of those people that doesn't have a smartphone - you can still use Instagram in your marketing efforts.

Not only that, Statigram gives you a full set of Instagram analytics tools including:

  • Number of like and comments received
  • Average per photo
  • Top 5 photos "most liked" and "most commented"
  • Number of like given
  • Top 5 people you like the most

It also helps you see exactly what and when to post:

  • Best time to post new photos
  • Photo average lifespan
  • Which filters are triggering most like and comment
  • Most engaged followers and followings
  • New users to follow
  • Followings to unfollow

It's completely free, and it actually can be fun to see which of your photos pop the most. Plus, it gives you a lot of new things to think about, like what type of photos, even what filter works best for your audience.

The folks at Firebelly Marketing put their filters to the test and came up with some interesting results:

"My favorite filter, and therefore the one I use the most, is X-Pro II. My followers, however, seem to prefer when I use the Earlybird filter. Those photos received the most engagement by way of likes and comments."

Simply Measured

Social analytics company, Simply Measured, has also added Instagram analytics to their suite of tools. The free service offers a lot of features similar to Statigram.

"The new reports make it easy to analyze a number of key features, from total followers and engagement all the way down to keywords, filters, time of day, external sharing, and top content. Want to see which filters are engaging your followers? It's in there. Number of times the photo was shared across your other networks? That's there too. It even breaks down the keywords that are used the most in your followers' comments on your photos."

Their service offers another very cool feature: you can track how your Instagram photos go over on other platforms like Facebook and Twitter.

"Cross platform promotion & engagement is a way for your social media efforts to reach new fans that it wouldn't have otherwise. In order to do this, you need a way to scope your networks and how they interact with each other. With the Instagram analytics tool, you can see how the Instagram posts you've shared are engaging audiences on Twitter and Facebook as well."

Get started

Both Simply Measured and Statigram offer a lot of compelling features, and give you the data you need in visually appealing formats. They're both free, so it's worth giving them both a try to see which you prefer.

With these tools, you can start to develop an Instagram strategy, and see your efforts pay off even more.

]]> Fri, 26 Oct 2012 07:00:00 +0000 http://www.lucidcrew.com/blog/track-your-instagram-marketing/ Hookset Marine Gear http://www.lucidcrew.com/portfolio/hookset-marine-gear/ Hookset Marine Gear sells outdoor products online - from hunting gear to wilderness -
ready camping products and attire. They needed a better way to get their products in
the hands of customers.

We provided a streamlined e-commerce website that makes it easier for customers to
find products, get product information, and place orders. And with MediaStove, this
customer can easily add new products, maintain the site, and update it continuously.
The new website makes ecommerce a breeze - so they can spend more time enjoying
the outdoors.

]]> Tue, 23 Oct 2012 07:00:00 +0000 http://www.lucidcrew.com/portfolio/hookset-marine-gear/ Small Business Time Management http://www.lucidcrew.com/blog/small-business-time-management/ Small business owners have a lot to keep up with. And it seems like there's something else to add to the list every day. That's why Mavenlink put together this infographic with tips for small business time management.

Check out all of their tips. Hopefully they'll help you get the most out of your limited time.

]]> Mon, 01 Oct 2012 07:00:00 +0000 http://www.lucidcrew.com/blog/small-business-time-management/ Foolproof hack protection for your Gmail account http://www.lucidcrew.com/blog/foolproof-hack-protection-for-your-gmail-account/ Protect yourself and your business with two-factor authentication

It makes the news a few times a month - a huge security breach and passwords on the loose. That's why it's important to make sure you stay on top of your passwords.

The easiest way to protect your passwords is to use a different strong password for every site. This is easiest with a password management plugin; we use the free LastPass browser plugin.

But sometimes, that's not even enough. Take, for example, Wired writer Mat Honan's horror story.

"In the space of one hour, my entire digital life was destroyed. First my Google account was taken over, then deleted. Next my Twitter account was compromised, and used as a platform to broadcast racist and homophobic messages. And worst of all, my AppleID account was broken into, and my hackers used it to remotely erase all of the data on my iPhone, iPad, and MacBook."

Honan said the hackers were able to do all that - just by getting access to his Gmail account.

"In many ways, this was all my fault. My accounts were daisy-chained together. Getting into Amazon let my hackers get into my Apple ID account, which helped them get into Gmail, which gave them access to Twitter. Had I used two-factor authentication for my Google account, it's possible that none of this would have happened, because their ultimate goal was always to take over my Twitter account and wreak havoc."

What is two-factor authentication?

Two-factor authentication simply adds an extra step to the sign in process. In Google's case, it uses your cell phone to prove that it's actually you logging in.

"In addition to your username and password, you'll enter a code that Google will send you via text or voice message upon signing in."

It's pretty simple and straightforward, and as Google explains, it works quite well.

"2-step verification drastically reduces the chances of having the personal information in your Google account stolen by someone else. Why? Because hackers would have to not only get your password and your username, they'd have to get a hold of your phone."

How do I turn on two-factor authentication in Gmail?

It's easy to turn on two-factor authentication in just seconds. Jeff Atwood has put together a quick step-by-step guide with pictures. It's just a matter of going to your Google account settings, and changing the setting under "Security," then you enter a verification code from your phone.

What if my phone runs out of battery?

Google's made it easy to work around a dead or lost phone. When you set up two-factor authentication, you have the option to print a list of emergency backup codes. Keep them in your wallet, and you always have a way in to your Gmail account.

There are a lot of good reasons to turn on two-factor authentication now, and there aren't many drawbacks.

If you have any other concerns, Google engineer Matt Cutts has put together a great list dispelling myths about the service.

]]> Thu, 27 Sep 2012 07:00:00 +0000 http://www.lucidcrew.com/blog/foolproof-hack-protection-for-your-gmail-account/ Use Google+ to organize your next event http://www.lucidcrew.com/blog/use-google-to-organize-your-next-event/ Google Plus simplifies your events

We told you about the benefits of engaging with posts and photos on Google+, but it can be a great tool for your business' events as well.

Google recently launched Google+ Events, which brings together an invitation service, calendar integration and photo sharing under the Google+ banner. It even has a cool backstory: the idea came to Google executive Vic Gondotra while he was on vacation. Here's what he told Mashable:

"One of the fathers at the end of the trip said, ‘Here's my password, here's my email, here's my account' for this popular photo-sharing site. And he said, ‘Just log in as me and everybody upload your photos.' Now we're software executives, and we understand this stuff, and we have to share passwords to collect photos? How broken is it that?"

Creating an event on Google Plus

Much like existing event platforms including Facebook and Evite, Google+ Events handles invitations and RSVPs. Plus, Google adds the ability to theme your event page, either using their pre-made animated templates or by adding your own photos.

One thing that sets Google+ Events apart is its calendar integration. Any of your guests who use Google Calendar can automatically sync your event to their calendars. Plus, it integrates with your calendar so you can easily check availability while creating the event.

Even if you don't use Google Calendar as your primary calendar, you can set it up to export an iCal file to use with other platforms. Plus, Google incorporates all the standard email notifications for your guests.

CNET has put together a handy guide to creating an event on the service:

"If you start typing in the box for location, Google will try to assist you by linking the Google Maps entry. You can add a description in the next text box. This area is good if you need to provide special instructions like what to bring, parking, or dress code. Finally you can add the people you want to invite to your event. Start typing a friend's name and Google+ will auto-complete it for you."

Bring your photos together

One of Google+ Events' killer features is the "party mode." If you're throwing a fun, photo-worthy event, Google+ will bring together your photos and all of your guests' photos in one place.

Here's how Google describes it: "Party Mode lets you share pictures and videos you take during an event instantly with everyone at the party. With the Google+ Android app installed, you'll have the option to turn on Party Mode when an event you're attending starts."

Then when the event is over, all of those photos and videos are in one place on the event page, for you to send out to guests, and to use for any of your business' marketing activities.

There are a lot of services if your business wants to throw a small event, but Google+ has many compelling features. One thing to consider is audience reach - in case all of your customers aren't on Google+. But with features like party mode, it could be a great supplement to a Facebook invitation, or a useful tool on its own.

Video overview of Google+ Events

]]> Mon, 10 Sep 2012 07:00:00 +0000 http://www.lucidcrew.com/blog/use-google-to-organize-your-next-event/ MANNA FoodBank http://www.lucidcrew.com/portfolio/manna-food-bank/ MANNA FoodBank is a nonprofit service organization that collects, stores, and distributes over 6 million pounds of food a year to accredited nonprofits serving Western North Carolina. They work hard to get people involved and educated on hunger and poverty issues in their area-and they needed a website that could help them accomplish that.

LucidCrew gave them the tools they needed to reach out through e-newsletters, articles, and interactive features. We also redesigned their site with an eye-catching theme that highlights donation and volunteer options, encouraging visitors to get involved. The client can update this site in a snap-so they can easily keep their audience current on hunger and poverty issues in the news and in the world.

  • Complete Overhaul
  • CSS Website Design
  • MediaStove
  • Customized Agency Directory System

"Our site is a vast improvement. It's artistic, visually stimulating, provides easy interaction, and it's easy to keep current with the amazing CMS system. On a scale of 1 - 10, I give LucidCrew a 20!"
- Josh Stack, Manna Food Bank

]]> Sat, 01 Sep 2012 07:00:00 +0000 http://www.lucidcrew.com/portfolio/manna-food-bank/ Tips to build your Pinterest Presence http://www.lucidcrew.com/blog/tips-to-build-your-pinterest-presence/ We let you know how Pinterest can help your business, and told you about how it's audience is growing fast, so if you haven't started growing your Pinterest presence, you should. Business News Daily has put together a list of 11 handy tips to help your Pinterest profile grow…

1. Link your Twitter page

The first and most obvious step to getting on Pinterest is to make a dedicated brand page for your business. Before creating a page, though, you'll have to create an account. You'll be asked to authorize the setup using either your Facebook or Twitter account. Because Pinterest doesn't currently support Facebook brand page linking, you'll want to authenticate the account using your brand's Twitter page.

2. Optimize Your Profile

Once you've created a Pinterest account, you'll want to customize your page with branding specific to your business. For instance, under the Settings menu, you can add a brief description of your business, as well as its location and website. You should also upload an image to your page that's relevant to your company. You may consider using the same profile image as the one you use on Facebook or Twitter to ensure continuity across the social networks."

and 9 other tips for using Pinterest…

It's a good place to get started so your business can interact with the pinning masses…

3. Get to Know Your Audience : check out the profiles of users that follow you.
4. Post Compelling Material, Including Video
5. Avoid Blatant Self-promotion pin images that represent the culture of your brand, not just your product shots.
6. Add Links to Your Pins and put them in the image description
7. Use Hashtags
8. Add a Pinterest button to your Web pages - contact us and we can help
9. Humanize Your Page - post customer images or photos of you at work
10. Interact with Users - social media is 2-way interaction. react to your followers
11. Monitor Your Metrics - check Google Analytics for referring traffic from Pinterest

Here's a great infographic with some Pinterest user profile demographics.

]]> Mon, 27 Aug 2012 07:00:00 +0000 http://www.lucidcrew.com/blog/tips-to-build-your-pinterest-presence/ Facebook makes it easier to target your posts http://www.lucidcrew.com/blog/facebook-makes-it-easier-to-target-your-posts/ Facebook has made it even easier to hone in on specific customers from your Facebook Page. Instead of pushing posts to all of your subscribers' timelines, you can now target people by things like gender and relationship status. Mashable breaks it down

While previously Page admins could only target by language and location, the company has added new options, including:

  • Gender
  • Interested In
  • Relationship Status
  • Education
  • Workplace

A Facebook rep gave the following example of how a marketer might use the new option: "Say you want to target an audience for a back-to-school campaign. You can drill down to college kids 18 to 21, so your post will be seen more by that age group."

This could be a great way to target people with messages about specific promotions or products that wouldn't appeal to all of your Facebook subscribers.

]]> Tue, 21 Aug 2012 07:00:00 +0000 http://www.lucidcrew.com/blog/facebook-makes-it-easier-to-target-your-posts/ Leveraging Instagram for your business http://www.lucidcrew.com/blog/leveraging-instagram-for-your-business/ By now you've heard the buzz about Instagram. Facebook bought the photo-sharing service for $1 billion earlier this year. But rather than dwindle like many acquired networks, Instagram has continued to grow.

With 80 million users, more and more businesses are finding Instagram is a great way to build their brands and get their images and products in front of your customers and clients.

Getting Started

Instagram has put together a handy guide for businesses looking to get started.

They walk you through things like finding people to follow (who will hopefully reciprocate.) Much like Twitter, Instagram uses #hashtags, so you can search for people posting photos with hashtags related to your business.

Instagram also has a powerful location engine, allowing you to search for people posting photos in your area or even at your business.

"Here's a simple way to find out who's using Instagram to take photos at your business: Take a photo at your business, then tap the Where? field before uploading the photo Find your business in the nearby results or by searching for the location* Select your business, then upload your photo Once your photo has been uploaded, tap the location name that appears in blue text above your photo to see all the photos that have been tagged with that location."

How to Instagram effectively

Instagram is at its heart a photo platform. It is a great way to snap and share photos of your products, or other pictures that build your brand. Plus, it allows you to easily push them out to Twitter, Facebook, Foursquare, Tumblr and even Flickr.

*Another emerging trend: businesses are posting text based images advertising things like specials and promotions.

Promotion firm Binkd shares an example from coffee chain Spy House, and provides these tips for effective Instagramming:

"Follow your customers on Instagram if they are there. Hold a contest/giveaway and using #hashtag on Instagram Love your customers? Print Instagram photos from your customers and put them on your store or your website. If your fans are sharing your photos online, share their photos with your followers. Snap photos of your customers/team members and post them on Instagram. Make your Instagram personal too, not just about your business. Use hashtags! its important."

Early Instagram user and West Hollywood venue The Roxy takes it a step further building a very personal brand on the service. They told the Instagram blog about it

"We started only using Instagram to post show photos and pictures from inside the building, but the thing we learned right away is that the photos don't have to be only music related," Adler says. "The Roxy posts all kinds of photos now including art, scenery, and funny things we come across, while sprinkling in pieces to promote our shows. The best thing you can do for your business on Instagram is show people why they should get to know you."

Another idea: taking your customers behind the scenes. Instagram provides this example from T-shirt company Threadless

Get started!

Instagram can clearly be a powerful branding tool: as they say, a picture is worth a thousand words. Plus, the potential audience continues to grow fast: the service has added 50 million users since April. Follow some people in your area and give it a try!

]]> Mon, 20 Aug 2012 07:00:00 +0000 http://www.lucidcrew.com/blog/leveraging-instagram-for-your-business/ Study reiterates importance of Social Marketing http://www.lucidcrew.com/blog/study-reiterates-importance-of-social-marketing/ A new study reiterates the importance of a strong social media presence. According to tech research firm Gartner, social networks are expected to pull in $16.9 billion in 2012, which constitutes a 43% jump over 2011. Mashable breaks it down

"The bulk of that will come from advertising, which will contribute $8.8 billion. Social gaming revenue is next at $6.2 billion and subscriptions account for another $278 million. The researcher predicts "moderate growth" for the segment in coming years, though Gartner declined to share specific figures."

The figures show social advertising is a huge piece of the online pie. According to Mashable, the Interactive Advertising Bureau pegged total Internet ad revenues at $31 billion in 2011. It's a good sign that a social strategy is a crucial part of your company's online marketing plan.

]]> Sat, 18 Aug 2012 07:00:00 +0000 http://www.lucidcrew.com/blog/study-reiterates-importance-of-social-marketing/ Now is the time to start using Pinterest to attract new customers http://www.lucidcrew.com/blog/now-is-the-time-to-start-using-pinterest-to-attract-new-customers/ We told you about why your business should build a presence on Pinterest and now it's gotten a whole lot more important. That's because Pinterest is no longer invite-only, opening the floodgates to the masses. AGBeat has a great post about why this is important.

"":http://www.youngupstarts.com/wp-content/uploads/2012/04/Infographic-10-Surprising-Brands-Killing-It-on-Pinterest.jpg

"Pinterest's referral growth surpassed Twitter's and StubmleUpon's last month, and we have gone into great detail about the rise of the visual web, with Pinterest poised to dominate the movement.

Pinterest has a strong female user base in America, so users find themselves turned off before they realize they can build their own network of like minds. Take Great Britain for example, where there are more men on Pinterest than women, and the most popular topic is venture capital. Go figure.

Removing the wait period and the "invitation only" barrier that can turn some users off will likely give the social network a boost. We have seen brands using the site creatively, and individuals standing out with projects like soliciting employers, for example.

The more users that join the network, the more value brands will see in Pinterest, so we expect that more brands will latch on. Early adopters will continue that use the network well and creatively will continue to have the upper hand.

If you haven't already, this is a great time to get started on Pinterest. Be sure to check out our tips to help you get on your way to expert pinning)

]]> Wed, 15 Aug 2012 07:00:00 +0000 http://www.lucidcrew.com/blog/now-is-the-time-to-start-using-pinterest-to-attract-new-customers/ Engaging with your customers through Google+ http://www.lucidcrew.com/blog/engaging-with-your-customers-through-google-plus/ Getting the most out of Google Plus

As social networks multiply, it can be hard to keep track, and even harder to know where to build a presence. But, with more than a quarter billion users, it would be a bad move to ignore Google+. Google has a long way to go to catch Facebook's nearly one-billion active users, but the network still has an engaged audience of more than 110 million for your business to reach, and according to a CNET report, it's growing fast.

SEO boost

If that's not reason enough, there's one big factor making a Google+ presence essential for any business: Google Search. With the launch of "Search Plus Your World", your Google+ activity can directly influence users' Google Search results.

As Google explained it, "You should also be able to find your own stuff on the web, the people you know and things they've shared with you."

Any time somebody logged into a Google+ account searches on Google, personalized results from their "Circles" show up in the results. That's why you want your business to be in their Circles, and ultimately in their search results.

How to engage

Google Plus makes it easy to engage with the right users. Instead of blasting out to a random Twitter following, or whoever happens to "Like" your Facebook page, Google allows you to easily seek out users who might turn into customers.

The secret is, not surprisingly, search. Type in a keyword related to your business in the search box on Google+. Then, select "People or Pages." It will show you people who list that topic in their profile. Add people who could be customers to a "Circle" for each topic you can come up with.

You can even hone in by geography. When you search for a keyword, Google has a "from this location" box. Entering Austin, TX, for instance, will allow you to see all posts from Austin about your topic of choice. Social Media Examiner has put together examples of this, along with other techniques for engagement on Google+.

Know your demographic

So you've started your Google Plus page, circled a lot of great potential customers, and some of them are even starting to circle you back. Next up, figuring out what to post.

Much like Pinterest, Google+ has a fairly specific demographic. However, unlike Pinterest, Google+'s user base is largely male. According to DataDial 60% of US Google+ users are male and nearly half of them are 18-24 years old. (see the infographic at the end of this article)

It goes without saying that you should tailor your Google+ content to this crowd. Post photos and links that would appeal to a young, tech-savvy mostly male crowd. And keep in mind that anything you post very well might show up in their Google searches.

"Hang Out" with Customers : free Video Conferencing

One unique feature of Google+ is "Hangouts." It's a new way to connect with potential customers with video conferencing, and all you need is a microphone and webcam.

You can hang out with up to 9 people at a time, sharing the video floor, so to speak. You can use it to solicit ideas and feedback and even share in watching YouTube videos or slideshows, say, for instance you have a new product you want to show off.

A newer feature of is Hangouts on Air, which while still a conversation, allows you to be more of a broadcaster. The big perk is an unlimited audience can watch your hangout, either on Google+ or your YouTube page. You just have to check "Enable Hangouts On Air." And, as an added bonus, Google will automatically post a recording of the Hangout to your YouTube page.

Google+ is another great way to reach an audience online, and boost your share of your searches. Plus, it allows you to engage them in unique ways, like Hangouts. Give it another look and see how it can be a part of your company's social strategy.

Google Plus Infographic

]]> Tue, 07 Aug 2012 07:00:00 +0000 http://www.lucidcrew.com/blog/engaging-with-your-customers-through-google-plus/ Toro Nutrition http://www.lucidcrew.com/portfolio/toro-nutrition/ Dr. Jennifer Lentzke is a licensed dietitian and competitive triathlete who offers nutrition and fitness counseling services to athletes. She needed a website that made it easy for her to promote and sell her services and expertise-and allow customers to pay for her services ahead of time. She also needed a branding overhaul that included a new logo design.

Our new logo incorporated the symbol of the bull in communicating an image of
strength, power, confidence, and good health-perfect for her business. We also gave her a new website that showcases her services to best effect, and designed a shopping cart that makes it easy for customers to pay online. With MediaStove, Dr. Lentzke can promote her expertise in a new blog, keep in touch with customers, and easily update the site.

  • MediaStove
  • Online Shopping Cart
  • Logo Design
  • CSS Website design
]]> Thu, 02 Aug 2012 07:00:00 +0000 http://www.lucidcrew.com/portfolio/toro-nutrition/ Using Pinterest to fast track your site traffic http://www.lucidcrew.com/blog/using-pinterest-to-fast-track-your-site-traffic/ The social space gets Pinteresting. You should too.

So you've got that great (Lucid Crew designed) website. You have a dynamic presence on Facebook and Twitter. You pretty much have the Internet taken care of, right? Not so fast.

You've probably heard of Pinterest. You might even be on it, repinning your favorite recipes, crafts and pictures of puppies. But, it's increasingly important your business build a dynamic Pinterest presence as well.

Why Pinterest is important

This June, Pinterest referral traffic surpassed Twitter, StumbleUpon, Bing and Google referral traffic, according to social sharing service Shareaholic

Shareaholic points out the Google numbers don't include search (organic) or Google+, referrals. However, with Pinterest already surpassing Google+, LinkedIn and YouTube referral traffic combined, it's important to take note.

How do I get started?

If you sell a product online or off, it's not hard to build up your brand on Pinterest. Many successful brands post pictures of their products. It's worth considering what will get repinned by others: try to stylize your shot in a way that's more appealing or more likely to go viral. And be sure the post links back to a page on your site with more information about the product.

Even if your business doesn't sell a product that's inherently repinnable, you can still build your brand. One great example is the Today Show . In addition to boards showing the hosts and things from each day's show, they update a pinboard showing motivational images. It reiterates their brand, while offering the chance to go viral and drive traffic.

Know the demographics

Even with Pinterest's explosive growth, it still has a fairly unique user base. According to an analysis by social media agency Modea, 68.2 percent of Pinterest users are women, and half of the service's users have kids.

Pinterest users average household income tops $100,000 a year, and top brands skew upscale, including Whole Foods, West Elm and Nordstrom.

As far as age, most Pinterest users fall between their 20s and their 40s.. with the biggest group in the 25-34 range.

Modea goes a step farther, with an infographic showing users' favorite sports, outdoor activities, even TV Channels.

All of this is helpful in determining what products and services you can best market on Pinterest, and might help give you a good idea of what will get you the most repins.

Next steps

If you haven't already, now is a good time to sign your business up on Pinterest. The site is still invite-only, but chances are you know somebody who can invite you. If not, you can request an invite from Pinterest itself. If you're a Lucid Crew client, let us know and we will invite you.

Once you have your invite you can connect to your company's Twitter or Facebook accounts. That will also drag over your profile picture and information.

After that, it's as easy as adding the Pin It! button to your browser and starting to pin images from your site. You can also build "pinboards", grouping specific types of images.

If you still aren't sure what to do, Pinterest has put together a great list of resources (conveniently compiled into pinboards) on its Pinterest for Business account.

Happy pinning!

]]> Mon, 23 Jul 2012 07:00:00 +0000 http://www.lucidcrew.com/blog/using-pinterest-to-fast-track-your-site-traffic/ Tout wrestles its way to the top of social video http://www.lucidcrew.com/blog/tout-wrestles-its-way-to-the-top-of-social-video/ Tout is a great way to share quick 15-second videos, both on their platform and other social networks like Twitter and Facebook. They even have a widget to push the videos to your website.

This week Tout saw a huge push into the mainstream through a relationship with World Wrestling Entertainment, or the WWE, as Mashable reports

"WWE, a juggernaut in the sports and entertainment social media landscape, featured fan-submitted videos during this week's Monday Night Raw show. The promotion helped Tout leap from outside the top 200 of the iTunes App Store to number 116 overall, and from 37th to sixth in the free Photo & Video category immediately after the show, according to Tout and WWE representatives. At time of writing Tout continuing to enjoy the boost at 128th and 9th, respectively."

If you're looking to add some video to your social and web campaigns, but aren't quite ready to jump all the way in, Tout could be a quick, easy way to get started. And now, it's starting to emerge as a good way to reach a whole new audience online.

A video overview of Tout….

]]> Thu, 19 Jul 2012 07:00:00 +0000 http://www.lucidcrew.com/blog/tout-wrestles-its-way-to-the-top-of-social-video/ Social tips and tricks for your business (Infographic) http://www.lucidcrew.com/blog/social-tips-and-tricks-for-your-business-infographic/ A solid social media presence has quickly come a vital part of any marketing plan. But, how do you know what to Tweet and when to Facebook? Top Nonprofits has boiled it all down into a handy infographic. The tips are intended for nonprofits, but they can just as easily apply to any business or organization.

These guidelines are a good starting point, especially if you're just beginning to engage your audience and customers on social media. But, it's important for you to find a voice and a style that works for your business.

Need help managing or starting your social media presence? Let us know.

Source link

]]> Tue, 17 Jul 2012 07:00:00 +0000 http://www.lucidcrew.com/blog/social-tips-and-tricks-for-your-business-infographic/ My Perfect Glove http://www.lucidcrew.com/portfolio/my-perfect-glove/ My Perfect Glove is a company built around a groundbreaking, patent-pending system designed to help professional athletes break in, maintain, and protect their baseball and softball gloves. The owner needed a site designed specifically for an audience of elite athletes-explaining how the product works and how it can help their game.

We created a website showcasing a video, testimonials, and a product slideshow on the home page-so visitors could see the benefits of the product immediately. We developed an online store and shopping cart that makes it easy for customers

  • MediaStove
  • Shopping Cart
  • Website Design
  • CSS Website design
]]> Fri, 25 May 2012 07:00:00 +0000 http://www.lucidcrew.com/portfolio/my-perfect-glove/ Analytic Decision Insights http://www.lucidcrew.com/portfolio/analytic-decision-insights/ Andrew the founder at Analytic Decision Insight provide services and tools to help organizations make better decisions based on analytics. Particular expertise is with advanced analytics ranging from forecasting to optimization. Also provide consulting services to help manage the cultural changes an organization needs to go through to make use of the analytics they create.

]]> Wed, 02 May 2012 07:00:00 +0000 http://www.lucidcrew.com/portfolio/analytic-decision-insights/ Austintic Boutique http://www.lucidcrew.com/portfolio/austintic-boutique/ A online boutique who retails in local Austin art.

]]> Wed, 02 May 2012 07:00:00 +0000 http://www.lucidcrew.com/portfolio/austintic-boutique/ Rapid Perception Group http://www.lucidcrew.com/portfolio/rapid-perception-group/ Jonathan Pomroy founder of Rapid Perception Group offers operational sales experience that can help grow or define sales organization within a company. Rapid Perception Group provides objective analysis based on data that offer solutions and optimization to give actionable insight to move forward.

]]> Wed, 02 May 2012 07:00:00 +0000 http://www.lucidcrew.com/portfolio/rapid-perception-group/ The Mobile Web : a Free Report http://www.lucidcrew.com/mobile-websites/the-mobile-web-a-free-report/ Mobile Ready Websites are More Important Than Any Other Tactic You Can Imagine, Right Now

Part of being successful lies in learning to spot the difference between a passing fad that you can ignore, and a trend that acts as the forerunner of a major change in the way we do business forever.

Just think of Commodore computers in the early 1980's: If you weren't around then, let me just quickly fill you in… Almost everyone had one; and it wasn't a question of if you would buy one, but whether or not it would be a C64, Pet or Amiga.

Today, nobody even knows those names! The advent to Microsoft happened suddenly, and it happened for a very good reason.

People always gravitate to what makes life easier for them. Which means… they abandon whatever made it easier before…

…without even looking back.

Why you Need a Mobile Website More than Ever Before…

I know. It's a pain to even think of adding one more learning curve right now. But you can thank me later - right now, here's what you'll learn in our absolutely free report:

Why deciding to make your websites mobile is not just about monetary gain

  • The single most vital reason for seriously considering taking that step (and why that won't be as hard as you may think!)
  • The unwitting benefit you can create by deciding not to "stay behind"
  • The good thing technophobes and Luddites need to know about mobile technology
  • Some startling statistics - and what they mean to you
  • The secret reason mobile marketing is not going away
  • The 2 new demographic groups no serious marketer can continue to ignore
  • 5 myths about going mobile - and 5 more about mobile devices

The truth is, you need to know what a thing is, before you decide to ignore it! If you'd like to know the single greatest advantage going mobile brings to both your customers - and you…

Claim Your Free Mobile Web Report

Fill in your first name and primary email address in the boxes below and then click submit to receive your free report.

Here's to demystifying mobile technology (and making life easier!)

]]> Sat, 21 Apr 2012 07:00:00 +0000 http://www.lucidcrew.com/mobile-websites/the-mobile-web-a-free-report/ Suite Blue Services http://www.lucidcrew.com/portfolio/suite-blue-servic/ State of the art mastering, mixing, and music production studio inspired by the technologies of tomorrow and the tone of yesteryear. At Suite Blue we strive to achieve your audio vision.
The suite is covered in natural wood - it has a very natural yet comfortable vibe. The website had to clearly have the same vibe - natural wood and that cozy feeling.

  • MediaStove
  • Home Page Slideshow
  • Responsive Website Design
]]> Sun, 25 Mar 2012 07:00:00 +0000 http://www.lucidcrew.com/portfolio/suite-blue-servic/ Chava Aima http://www.lucidcrew.com/portfolio/chava-aima/ Chavah Aima is a spiritual consultant, relationship and personal counselor, and holistic healer. She needed a website with a coherent branding strategy uniting her diverse talents-and allowing her to keep in touch with clients and promote her services.

We built her a website with cool, soothing colors and soft lines that emphasize healing - and promote trust. It's also a highly effective sales tool, emphasizing her workshop schedule, promoting contact through a mailing list, and showcasing on-site purchases of products and workshop tickets. With MediaStove, she can update the site easily and quickly to engage with customers and keep them informed.

  • MediaStove
  • Online Shopping Cart
  • Registration for Classes
  • MP-3 Download
  • Logo Design
  • CSS Website design
]]> Tue, 13 Mar 2012 07:00:00 +0000 http://www.lucidcrew.com/portfolio/chava-aima/ Sylvi Salinas http://www.lucidcrew.com/portfolio/sylvi-salinas/ Sylvi Salinas is a certified practitioner of resonance repatterning-a method of healing and mental stimulation using finely-calibrated tones and vibrations. She needed a way to showcase her business and workshops online.

We developed a website around a calendar of workshops, making it easy for visitors to check out schedules and learn more about classes. Through the shopping cart system, customers can also sign up and pay for classes online. With MediaStove CMS, Sylvi can easily update the site with new classes, workshops, and content.

  • MediaStove
  • Online Shopping Cart for seminars and workshop
  • Online Registration
  • Logo Design
  • CSS Website design
]]> Fri, 02 Mar 2012 08:00:00 +0000 http://www.lucidcrew.com/portfolio/sylvi-salinas/ Texas Career Education http://www.lucidcrew.com/portfolio/ctat-texas-career-education-conference/ Texas Career Education Conference is a professional development event for multiple career and technical disciplines to empower educators and the next generation of students. Attend to get answers to your most pressing questions and introducing the latest trends affecting career and technical educators.

]]> Mon, 13 Feb 2012 08:00:00 +0000 http://www.lucidcrew.com/portfolio/ctat-texas-career-education-conference/ Texas Education Agency http://www.lucidcrew.com/portfolio/statewide-instructional-resources-development-center/ TEA and CTE provide free online instructional resources to Texas teachers implementing the Texas Essential Knowledge and Skills for Career and Technical Education.

They needed a website that would help educators continue their outstanding classroom instruction online-with an organized way for instructors to offer quizzes, online courses, lesson plans, and continuing education opportunities. They also needed to keep their "clusters" separate and well-organized-so both students and instructors could find their way around.

We gave them that-with a clearly-delineated design that's both highly organized and user-friendly. We also overhauled their logo and branding-to give instructors and students a continuous, positive brand experience throughout the site. And we set them up with MediaStove, so instructors can easily and quickly upload class materials-only for their own classes.

With our new design, both instructors and students can continue to feel engaged and involved with the university-even when out of the classroom.

  • MediaStove
  • Teacher Resource Portal
  • Extensive Data Reorganization
  • Logo Design
  • Website Design
  • CSS Website design

"I was definitely impressed with the professional, yet personal attention to our project. Lucid Crew listened to our requests and delivered a quality product in a timely fashion." -Sandra Ann Delgado, Associate Project Director

"I loved working with Warren and Patra. Both were always patient and
willing to work with the team. Both were available to problem solve any issues until we were satisfied." -Diane Salazar, TEA CTE Director

]]> Wed, 08 Feb 2012 08:00:00 +0000 http://www.lucidcrew.com/portfolio/statewide-instructional-resources-development-center/ Kidcam Camps http://www.lucidcrew.com/portfolio/kidcam-camps/ Founded in 1974, Kidcam's mission is to promote children's physical, social and educational well-being with a safe, fun camp environment that keeps kids coming back-every summer.

They needed their website to reflect that fun and carefree summer camp atmosphere and promote the camp's programs effectively.

We gave them a comprehensive update emphasizing bright colors and a user-friendly experience. We put camp photos front and center-so camp administrators can show off those big smiles and fun, engaging activities. And we made it easy for parents to find event schedules, programs, camp directions, and contact information. Plus, with MediaStove, keeping the site current is as fun and easy as a day at summer camp.

Now campers and their families have a reason to keep coming back-not just to camp, but to the Kidcam website.

"Thank you for exceeding my expectations with my Kidcam website. From start to finish, you all have been very professional and knowledgeable. You took my idea and created a website that perfectly matches my company's image. " *- Mario Bazile

]]> Mon, 06 Feb 2012 08:00:00 +0000 http://www.lucidcrew.com/portfolio/kidcam-camps/ Ron Stotts http://www.lucidcrew.com/portfolio/ron-stotts/ Ron Stotts is a modern metaphysical teacher - someone who has traveled the world to help people seek and find their true potential. He needed a website that lived up to its own potential-as an effective marketing platform.

Ron needed a website that allowed him to promote his e-books and appearances-as well as reach his audience via video blogs and other content. We gave him a powerful, easy-to-maintain online promotion platform powered by MediaStove-allowing him to upload video content and update his site easily and quickly.

We also gave him a branding overhaul, creating a calm, welcoming look and feel that draws visitors in-and makes them feel comfortable. Through the website, visitors will feel inspired to get to know more about Ron's work-and get in touch.

  • MediaStove
  • Logo design
  • Website Design
  • CSS Website design
]]> Mon, 06 Feb 2012 08:00:00 +0000 http://www.lucidcrew.com/portfolio/ron-stotts/ Jackson Jonson Enterprise http://www.lucidcrew.com/portfolio/jackson-jonson-enterprise/ Product design and development firm Jackson Jonson Enterprise was starting to operate nationwide-and they needed a web presence that reflected their growing stature in the industry.

We gave them a new logo and design that emphasizes clean lines, a highly competent, professional presence, and clear product engineering expertise. With MediaStove, updating the site is a breeze-and the client can keep its customers updated on new developments and projects as they arise.

  • MediaStove
  • Logo design
  • Website Design
  • CSS Website design
]]> Sun, 05 Feb 2012 08:00:00 +0000 http://www.lucidcrew.com/portfolio/jackson-jonson-enterprise/ It Recycling Group http://www.lucidcrew.com/portfolio/it-recycling-group/ Local Austin company who specializes in recycling computers or electronic related. Their focus is to partner with local schools and companies. Not only will they recycle anything electronic they manage the recyclables, accountable, responsible disposition while obtaining maximum recovery value.

They needed a very simple website simple to be able to complete. Recycling is not only competitive but unknown. They had position them selves and be recognizable from their competitors.

  • MediaStove
  • Logo design
  • Brochures
  • Business cards
  • Convention booth display wrap
  • CSS Website design*
]]> Sat, 28 Jan 2012 08:00:00 +0000 http://www.lucidcrew.com/portfolio/it-recycling-group/ Dare to Care http://www.lucidcrew.com/portfolio/dare-to-care/ The quickest and easiest way to host a food drive is a Virtual Food Drive. A virtual food drive reaches more donors. The potential to raise more food through the click of a mouse! The food drive is filled with fun food items.

Dare to Care set up their own food drive. With our virtual food drive they were also able to set up other food drives too.

  • Virtual Food Drive
  • CSS Website design
  • Custom Widgets
  • MediaStove
]]> Wed, 11 Jan 2012 08:00:00 +0000 http://www.lucidcrew.com/portfolio/dare-to-care/ KnowledgeSource http://www.lucidcrew.com/portfolio/knowledgesource/ KnowledgeSource is a Human Resources consulting firm with a lot of buzz building around the launch of their new app. They needed a flashy showpiece website that would make an impression in boardrooms, conferences, and meetings-and convince potential investors and clients to get on board.

The client needed fun, current, and tech-savvy-a design aesthetic that's right up our alley. We delivered a site with a ton of personality, combined with streamlined design and functionality-so the message didn't get lost in the navigation. With this design, their new site is sure to make a big impression.

]]> Sun, 11 Sep 2011 07:00:00 +0000 http://www.lucidcrew.com/portfolio/knowledgesource/ Baytan Labs http://www.lucidcrew.com/portfolio/baytan-labs/ Baytan Labs is an innovative software development company that enables individuals the ability to manage multiple facets of life with more control and peace of mind. The came to us with a vision that the site had to show case all their newly developed mobile apps. Requirements was to have the site look ‘slick and innovative'. The site not only had to look good but had to sell and market their apps.

" The way the 2 sites look are amazing and the feedback has been wonderful.
We love the look of the site, the easy to update software and the hosting/email
package. The one stop shopping for all our website IT / Logo needs has been
great." -Mike Davis, Founding partner of Baytan Labs

]]> Tue, 16 Aug 2011 07:00:00 +0000 http://www.lucidcrew.com/portfolio/baytan-labs/ Milk Drive http://www.lucidcrew.com/portfolio/milk-drive/ MilkDrive, the Austin alt-folk-progressive acoustic string band. Have you hear of them? They may have toured near you. They have toured Idaho, Colorado, California, Washington, New Mexico, Montana, Kansas, Oklahoma, Oregon, Utah and Louisiana and in 2010, performed at River City Roots Festival in Missoula, Mont.; Four Corners Folk Festival in Pagosa Springs, Colo.; and Walnut Valley Music Festival in Winfield, Kan.
If you haven't heard of them. That is ok. You can purchase any of their songs on their website. With MediaStove posting any new song or album for sale is super simple. They can even post mMP3s when they are on the road touring.

]]> Tue, 16 Aug 2011 07:00:00 +0000 http://www.lucidcrew.com/portfolio/milk-drive/ Blue Pines Technologies http://www.lucidcrew.com/portfolio/blue-pines/ Blue Pines specialize in building cloud-based solutions for any enterprise.
Running applications in the cloud - the latest in computing technology to provide clients with availability from anywhere. No more fees for over priced networks, and no more paying expensive IT staff to support it.

The other aspect of their business is security. All of the applications are built with security as a top concern. Blue Pines ensures that only best practices are being used and that client data is properly secured, so that only authorized personnel can access your information.

" I think it looks great. Next time I
have design work, I will definitely look to try you guys again." -Brad Carleton, Founder of Blue Pines

]]> Mon, 25 Jul 2011 07:00:00 +0000 http://www.lucidcrew.com/portfolio/blue-pines/ Quick tips on Facebook page marketing http://www.lucidcrew.com/blog/quick-tips-on-facebook-page-marketing/ Facebook offers a unique feature that other similar social networks don't. The ability to efficiently market your product or service on the internet. To be more specific, it's called your business page newsfeed. If you set up your privacy settings to allow it, you can announce, post, or broadcast anything you'd like. Your news feed is displayed on your page like articles structured in mini posts. These news feeds can be personal or business oriented.

Since your newsfeed is intertwined with everyone else's in your network, some people don't believe in using this feature. Personally, I think this Facebook feature helps in letting people know what you're up to at a quick glance. You never know who is watching, and it just could be a potential client. People are continually signing in to Facebook at different hours of the day and/or night, your newsfeed info is all about timing.

Here are a few tips to keep in mind when you're trying to get a grasp on the news feed feature, and it's potential power to market to a business product or service. By keeping the following tips in mind, you will accomplish the goal of people in your network viewing it, as well sparking the curiosity of the people in their network.

1. Make Your Fan Page More Interesting

I'm sure you have already done so if you're reading this article, but just incase you haven't, the first thing you'll need to do is create a Facebook profile. Existing subscribers cannot add you into their network if you don't have a profile, and vice versa. Take some time to complete your profile page and make it look interesting. No one wants to see a stale page with nothing interesting to view.

2. Create Events

Create an event and post it in the news feed section. This sparks interest within your network, and if your event seems interesting enough and worth their time, people in their network will want to be included in the fun as well. This is a really great way to promote your product and/or services.

3. Pictures and Videos

Share funny and/or interesting videos or pics to your network. Once people are drawn to your page to have a look at those, they are more likely to look around your page which means they will see your product or services without feeling forced. This is a clever way to promote your business.

4. News Articles

Post news articles that contain information related to your products. This also generates traffic and sparks interest in what it is you are offering. If you are selling sports related products, then post the latest front page sports article. When at all possible, post direct links to articles on your site.

5. Posts on Friends Pages

Posting comments on other people's page within your network is another attention grabber. Especially if you are clever with the topic and your wording. This draws people in to get a closer look at your page and what you're all about.

These are just a few quick tips to help you with your Facebook marketing ventures. By following them I can assure you that you will generate traffic. Just be creative and clever with how you present yourself, and have fun with all the great tools Facebook has to offer to help you achieve your marketing goals.

]]> Sun, 03 Jul 2011 07:00:00 +0000 http://www.lucidcrew.com/blog/quick-tips-on-facebook-page-marketing/ Custom Language Services http://www.lucidcrew.com/portfolio/custom-language-services/ Brigitte White started a custom Language Services who specializes in language services focusing exclusively on the French adaptation of marketing communication & advertising content for French Markets.
We designed a website that was able to be expandable to her blog, her news articles and the ability to show case her on going work.
The logo needed to encompass; translator, French, English. I think we nailed it!

  • MediaStove
  • Website Design
  • Custom Logo Design
  • CSS Website design

"I am very happy with my experience with Lucid Crew. I hope my site does justice to your portfolio"
- Brigitte White

]]> Sat, 25 Jun 2011 07:00:00 +0000 http://www.lucidcrew.com/portfolio/custom-language-services/ Ultra Electronics http://www.lucidcrew.com/portfolio/ultra-electronics/ Ultra Electronics Advanced Tactical Systems specializes in designing, manufacturing and supporting tactical command and control systems, subsystems and products for defense and homeland security applications worldwide.
Ultra needed a site to showcase all of their products, show calendar of evens and have a secure login area for their employees and vendors for documentation and resources they provide.

]]> Thu, 02 Jun 2011 07:00:00 +0000 http://www.lucidcrew.com/portfolio/ultra-electronics/ ZillaSaver Daily Deals http://www.lucidcrew.com/portfolio/zillasaver/ ZillaSaver is a group buying website, focusing entirely on families in the greater Austin, Texas area. ZillaSaver came to Lucid Crew wanting design that would set them apart from their competition. With a firey red design color theme it not only set them apart from the rest of the pack but really showcased the firey hot deals they were offering.

  • Design
  • Custom programming
]]> Thu, 02 Jun 2011 07:00:00 +0000 http://www.lucidcrew.com/portfolio/zillasaver/ Why Your Business Needs a Mobile Site http://www.lucidcrew.com/blog/why-your-business-needs-a-mobile-site/ Here's a great video straight from the horse's mouth (Google) about the future (actually the PRESENT) of websites and smartphones.

And if you're just looking for an easy to use Mobile CMS.

]]> Tue, 10 May 2011 07:00:00 +0000 http://www.lucidcrew.com/blog/why-your-business-needs-a-mobile-site/ Language Customizer http://www.lucidcrew.com/portfolio/language-customizer/ Ms. White the founder of Language Customizers translates between French and English. Adapting marketing communications and advertising content for French markets.

]]> Mon, 02 May 2011 07:00:00 +0000 http://www.lucidcrew.com/portfolio/language-customizer/ Facebook vs. Traditional Business Marketing http://www.lucidcrew.com/blog/facebook-vs-traditional-business-marketing/ Did you know that Facebook "Pages" have been around since 2006? Quickly surpassing MySpace, Facebook instantly became a new avenue for businesses and marketers to promote their products and services, for free, in a way that had really never been available before.

A traditional Google ad or website banner is one-way marketing. You pay for an ad in hopes the viewer clicks or responds to it, and you have that that one chance to connect with them. With a Facebook page, interaction is two-way. With a pool of loyal "fans" to market to, chat with, and get feedback from - you open up a new realm of new opportunity.

What is better than interacting with your loyal customers on a regular basis?

One thing is… each time those customers or clients post on your Facebook page - all or their friends are also exposed to your brand or message! Their interaction with you is posted on their Facebook "wall" too.

Once new visitors come to your page, previous positive feedback postings can have new business jumping into your lap. It's natural to want what everybody else is raging over, and Facebook is a great way to put your business front-and-center.

Facebook encourages word of mouth advertising.

So here is a very important point: Sure, you can send updates to your fans about your new products or services, but you can also encourage interaction so that you attract the friends-of-fans to your page. Post photos, share videos, paste links to relevant local news, allow fans to participate in group discussions, send discounts(coupon codes) to fans through the updates function. Get your fans to interact with your page by commenting. Facebook Pages encourages people to visit and spread the word to encourage other people to do the same.

Send targeted traffic to your website.

Where else can you find such a targeted group of people to advertise to? Once you have a satisfied customer, they will be able to visit repeatedly and become fans of your business…. And then in turn, they will visit your website and probably encourage their (Facebook) friends to do the same.

]]> Wed, 27 Apr 2011 07:00:00 +0000 http://www.lucidcrew.com/blog/facebook-vs-traditional-business-marketing/ Virtual Food Drive http://www.lucidcrew.com/products/virtual-food-drive/ With vDrives, you can easily embed an online food drive into your existing website quickly and easily. Customize your virtual food drive to match your site's colors, create categories/products, hook up your payment gateway and start collecting donations!

Create unlimited branded food drives

  • Make an online food drive just for your sponsor organizations or groups
  • vDrives can embedded in any webpage
  • when donor "checks out" they are redirected to your checkout page or paypal account
  • perfect for corporate-sponsored online food drives

Customized to match your site and branding

  • Create unlimited categories of items, make any category the default
  • Thanksgiving food drive? add Thanksgiving items and dinners
  • Customize drive colors to match your website
  • Simple and fun for your donors
  • Works like a real online store
  • click the product, click add to cart, click checkout - it's that easy.

Not just for food drives

  • Non-profit collecting donations for clothing
  • Schools collecting donations for team uniforms
  • Put a "face" on any type of donation

Low monthly fee, no transaction fee.

  • Unlike other donation services, there are no hidden fees.

Free upgrades and new features

Help us grow by signing up for vDrives and everyone benefits. As we add clients, we will add features! Here are some of the things we have in mind:

  • Integrate vDrives in your Facebook page
  • Mobile phone version
  • Allow donors to "round up" their purchase at check out. For example : $16.32 -> $17
]]> Tue, 19 Apr 2011 07:00:00 +0000 http://www.lucidcrew.com/products/virtual-food-drive/ Austin Mobile Web Design http://www.lucidcrew.com/services/mobile-websites/ Why your Website Needs to go Mobile

Can your customers easily view your website on their cell phone? If not - you are probably turning away potential profits. Mobile web visitors continue to be on the rise and they expect to see a mobile optimized website. The growth of smart mobile devices is unprecedented in the history of all personal electronic devices. According to ITU, in 2010, there were about 5.3 billion mobile device users.

More customers with a low-cost mobile site

Although you probably have a regular website, it is not designed with mobile phone users in mind. What these users generally see when visiting regular websites is either a site that is difficult to navigate or not viewable at all. Few if any hang around long enough to decipher the crowded and unorganized display on their small screens.

Tailor your content to mobile users

As you might guess, mobile device visitors generally are not looking for the same type information as desktop users. Mobile users on the go are more likely to need phone contact information, directions, and easily readable product and service information.

It's one powerful way to position yourself as an expert and market leader. And you'll capture the ever-swelling tsunami of people who are switching most of their internet access from PCs to mobile devices.

But going mobile with your websites is not solely about monetary gain. Remember, it's about interacting with your followers, subscribers, visitors and customers, anywhere… at any time of the day or night.

It's about creating customer loyalty.

You see, it's not just about having a mobile website - we help you with the best ways to quickly optimize and use them to:

  • Increase your income
  • Increase your visibility
  • Increase your authority
  • Increase your profits - and profitability!
]]> Tue, 19 Apr 2011 07:00:00 +0000 http://www.lucidcrew.com/services/mobile-websites/ CTAT: Education Open Source http://www.lucidcrew.com/portfolio/ctat-education-open-source/ Education Open Source brings together 700 of the state's leaders in career and technical education, workforce training and economic development for in-depth sessions offering insightful new ideas and strategies that can be implemented in regions and campuses across Texas.

This fast-paced event offers more than 50 comprehensive sessions and the CTE Training Institute. Experienced presenters delve into critical training, regulatory and partnership issues while providing perspective on the current and future landscape for CTE and workforce development.

]]> Sun, 13 Feb 2011 08:00:00 +0000 http://www.lucidcrew.com/portfolio/ctat-education-open-source/ Austin Chamber Music Center http://www.lucidcrew.com/portfolio/austin-chamber-music-center/ The Austin Chamber Music Center' s mission isn' t just to teach and present exceptional chamber music. They also hope to spread the love for chamber music throughout Central Texas-and encourage a higher level of appreciation for it in its audiences.

They needed a website that helps them communicate with music fans. We gave them an online venue where they can advertise their upcoming performance calendars, promote education and outreach initiatives, and showcase media appearances. They can also interact online with users. The website provides an easy-to-use mailing list, and allows fans to easily buy tickets online and donate to support the cause.

]]> Thu, 20 Jan 2011 08:00:00 +0000 http://www.lucidcrew.com/portfolio/austin-chamber-music-center/ Tami Bone Photographs http://www.lucidcrew.com/portfolio/tami-bone-photographs/ Tami engages photography as a means of storytelling and personal expression. Her most recent and ongoing body of work, Mythos, is born of the awareness of the power in the stories we tell ourselves and others, forming personal truths and modern day folklore.
Tami came to us her site on an old system. Now she is able to update Bio and blog add galleries to her portfolio.

]]> Sun, 16 Jan 2011 08:00:00 +0000 http://www.lucidcrew.com/portfolio/tami-bone-photographs/ NewsCrew Newsletter - Archive http://www.lucidcrew.com/articles/newscrew-newsletter-archive/ 04 | Jan 2009

Optimizing Your Homepage -Your home page may be the most important page on your site. The keywords you use here carry more weight than they do on other sections of your website.
Resources and Links

New Crew Member: Tina Overly
Current Projects: Austin Doctors, Unlock Austin
view newsletter

03 | Sept 2008

Writing a killer article - The value of the site is determined by the current information which would make the site a good resource. Writing powerful articles for your site is key to bringing more traffic as well as informing readers about your company.

Note From The Founder : Bragging rights
Success Story: Arbour Construction - 1 million dollar deal
Current Projects: MrCrory & Associates, Video Spokesperson
view newsletter

02 | June 2008

How to write an eblast newsletter -Eblasts can be a key marketing tool to promote new products or point out new key business interests or releases.
Fluid eblast letter tips
eblast industry standards

New Crew Member: Jennifer Williamson
Current Projects: Vip Pets, Old Settler's Music Festival
Award: Earth & Sky
view newsletter

01 | March 2008

What is SEO?
Top 7 ways to rank higher in a search engine.
Tips to help maintain the higher ranking in Google

Current Projects: Earth & Sky, Calms Guide, Arbour CM
view newsletter

]]> Fri, 07 Jan 2011 08:00:00 +0000 http://www.lucidcrew.com/articles/newscrew-newsletter-archive/ TACAA http://www.lucidcrew.com/portfolio/tacaa/ The Texas Association of Community Action Agencies, Inc., (TACAA) was formed in 1968 to provide a unified voice for Community Action Agencies in advocacy, policy, programmatic, and legislative issues affecting families and communities of Texas. TACAA is a private, nonprofit corporation, governed by a Board of Directors. Executive Directors of each Corporate Member Community Action Agency, six officers elected by the general membership, and four program conveners comprise TACAA's Board of Directors.

]]> Mon, 20 Dec 2010 08:00:00 +0000 http://www.lucidcrew.com/portfolio/tacaa/ Safari Overnight Camp http://www.lucidcrew.com/portfolio/safari/ Since 1994 Safari Overnight Camp has been one of the most rewarding and dynamic summer camps in Texas . Our camp mission is simple: provide kids with the opportunities to learn important life lessons through adventure, teamwork and just pure fun! When it comes to summer camp, there simply is no more rewarding overnight camp experience.

Kidventure's Safari Overnight Camp provides summer camp in Texas and Overnight camp in Texas, with transportation provided from Houston and Austin.

"We love the first site that Lucid Crew did for us. The Safari site turned out great, too. Thanks again!" -Mike McDonell, Owner/President

]]> Tue, 07 Dec 2010 08:00:00 +0000 http://www.lucidcrew.com/portfolio/safari/ National Wildlife Federation http://www.lucidcrew.com/portfolio/national-wildlife-federation/ Ducks Unlimited (DU) and National Wildlife Federation (NWF) understand the importance of Coastal Louisiana wetlands to both wildlife and people and mutually recognize that these important wetlands are being lost at an alarming rate. They needed a website that showed the importance of Coastal wetlands.

]]> Tue, 07 Dec 2010 08:00:00 +0000 http://www.lucidcrew.com/portfolio/national-wildlife-federation/ Warren Cardinal http://www.lucidcrew.com/about/warren-cardinal/ As the founder of Lucid Crew, Inc. and our Lead Developer, Warren brings all the pieces together. Warren oversees all aspects of the site development from design to programming to marketing. His experience is extensive, and includes time as a teacher of web design and Flash animation at the University of Memphis and Memphis College of Art.

]]> Sat, 04 Dec 2010 08:00:00 +0000 http://www.lucidcrew.com/about/warren-cardinal/ Ballerina Body Boot Camp http://www.lucidcrew.com/portfolio/ballerina-body-boot-camp/ Leeann is a pro when it comes the exersize, fitness and over all health. She came to Lucid Crew since her classes are in full swing and needed a place where all her classes are listed and a registration area where people could sign up for her classes right away.
Over 2,000 promotional post cards were created for her first session of classes at Austin Day Spa.

  • MediaStove
  • Website Design
  • Online Class Registration
  • Promotional Postcards
]]> Thu, 02 Dec 2010 08:00:00 +0000 http://www.lucidcrew.com/portfolio/ballerina-body-boot-camp/ Bruce Lipton PhD http://www.lucidcrew.com/portfolio/bruce-lipton/ This renowned cellular biologist and metaphysician is also an accomplished author - and he needed a site to promote his books and lectures around the world. He also needed a new logo to symbolize his belief in the connection between mental state and physical well-being.

This website includes a schedule of events that allows the author to publicize book signings; as well as book excerpts and a link to purchase his books on Amazon.com. The site also allows Dr. Lipton to upload articles, press releases, and other content about his appearances, philosophy, and publications - keeping his expertise at the forefront. To top it off, we created a sophisticated, strong logo that evokes both the metaphysical and the scientific.

  • CSS Website redesign
  • Identity and Branding
  • Calendar of Events
  • MediaStove CMS
]]> Wed, 10 Nov 2010 08:00:00 +0000 http://www.lucidcrew.com/portfolio/bruce-lipton/ Little Pink Designs http://www.lucidcrew.com/portfolio/little-pink-designs/ Little Pink Designs is a personalized card design site with a twist. Inspired by all things pink, vintage and whimsical, its owner wanted to offer users something more creative and inspired than the usual common and cliché greeting cards.

Lucid Crew gave her a design that mirrors the unique and creative designs of the owner' s cards. We also gave her a robust online creator allowing users to easily add photo and text to their cards. The website offers full-fledged online tools that make creativity easy-so the owner can expand her business to create stickers, posters, stationery, and other products.

  • Online Flash Card Creator
  • Website design
]]> Thu, 16 Sep 2010 07:00:00 +0000 http://www.lucidcrew.com/portfolio/little-pink-designs/ Fantasy Football http://www.lucidcrew.com/portfolio/fantasy-football/ Two young football enthusiasts had a website dedicated to fantasy football-but the design was flat, and didn' t quite communicate their passion and excitement about the game. We gave them a redesign that captures the energy and spirit of football-and helps generate the same feelings in their users.

We also helped them improve online play for fantasy football. The new site allows participants to assemble an imaginary team drawn from real-life players-and easily keep track of points scored based on players' performance throughout the season.

  • Logo Design
  • CSS Website design

"Lucid Crew and Mediastove have made cut our work time in half because of the ease of the mediastove program… The biggest benefit we have seen is the ease of updating and changing things on the site." -Joshua Cohen, Founder of Fantasy Fan Play

]]> Thu, 16 Sep 2010 07:00:00 +0000 http://www.lucidcrew.com/portfolio/fantasy-football/ Core Cost Solution http://www.lucidcrew.com/portfolio/core-cost-solution/ Core Cost Solutions negotiates medical claims between doctors and insurance companies. They specifically wanted a logo that demonstrated these two groups coming together- and that made their affiliation with the medical industry obvious.

We delivered a logo that incorporated a cross symbol common in the medical industry. It clearly demonstrates two sides of a negotiation, with cool, professional colors that inspire confidence. It's simple, streamlined, and effective-just what they needed for their branding.

  • Logo Design
]]> Mon, 02 Aug 2010 07:00:00 +0000 http://www.lucidcrew.com/portfolio/core-cost-solution/ A Jones for Organizating http://www.lucidcrew.com/portfolio/a-jones-for-organizing/ Carol Jones has a keen eye and "a Jones for organizing'. She can give a fresh vision for closets, kitchens, pantries, garages, offices, kids' rooms, craft rooms, laundry areas, and storage spaces. Sh needed a way to better display her project portfolio in a way more appealing to prospective clients. Her blog and project pages - truly show her talent.

]]> Sun, 25 Jul 2010 07:00:00 +0000 http://www.lucidcrew.com/portfolio/a-jones-for-organizing/ Podcasting http://www.lucidcrew.com/services/podcasting/ Let your voice be heard!

Lucid Crew now offers a podcast service for our clients. Podcasts can be strategic marketing tools by engaging your audience with personal testimonials and advice.

What is a podcast?
As defined by Wikipedia a podcast is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication.

Why podcasts are valuable:

People trust people.
Hearing a personally recorded testimonial about your company will assign value to the content. It's much nicer to hear from someone you can relate to rather than just text on a website.

It's interactive.
Impress your clients with this progressive feature and make them a part of the process. Ask valued clients to give testimonials of their experience working with you.

It's pretty awesome, just like you! Implementing new features into your site will give you something to boast about and give clients a new reason to revisit your company.

Getting started is easy as 1, 2, 3.

1. Fill out our registration form and get your podcast call-in number.
2. Dial in and record your message!
3. The mP3 will be automatically send to your email so it's ready for you to upload and share!

Pricing:

One time set up fee for $9.95

$4.95 per/mo for up to five podcasts

]]> Tue, 20 Jul 2010 07:00:00 +0000 http://www.lucidcrew.com/services/podcasting/ Music City Real Estate http://www.lucidcrew.com/portfolio/music-city-real-estate/ Rock on! Lucid Crew is proud to announce the debut of Music City Real Estate, our latest site to go live. David Komie, owner and founder of Music City, is no ordinary broker. He came to Lucid Crew with a truly unique vision for a website that blended the Austin appreciation of music and a rock and roll approach to real estate.
Creating a complete brand identity for Music City, Lucid Crew designed everything from business cards to marketing signs. We also added an extensive MLS search feature to the site. The website's creative flair is a testimony to our crew's unbounded talent. No stuffy shirts here, Music City is all about the Austin state of mind.

  • MediaStove(tm)
  • MLS Search
  • Brand Identity
  • Embedded Videos
]]> Mon, 19 Jul 2010 07:00:00 +0000 http://www.lucidcrew.com/portfolio/music-city-real-estate/ New Homes Market Center http://www.lucidcrew.com/portfolio/new-homes-market-center/ New Homes Market Center came to Lucid Crew for a fresh, innovative site that was community driven and informative. Custom site features for New Homes Market Center included, a map locater, mortgage calculator, client login, extensive MLS listings search, and mortgage applications.

With our flagship content management solution MediaStove(tm) we were able to build custom forms, widgets, and snippets into the New Homes Market Center website so visitors could upload various data from each page like the mortgage glossary or loan applications.

  • Web Design
  • MediaStove
  • Custom Forms and Widgets
  • MLS Search

"Having an MLS feature on the site really takes our client experience to a higher level. Lucid Crew built an incredible custom website for New Homes Market Center and the response has been phenomenal!" -Lesa Parham, New Homes Market Center

]]> Tue, 13 Jul 2010 07:00:00 +0000 http://www.lucidcrew.com/portfolio/new-homes-market-center/ Lone Star Periodontics http://www.lucidcrew.com/portfolio/lone-star-periodontics/ Dan Holtzclaw, DDS, MS and his talented staff at Lone Star Periodontics are the premier service provider for Dental Implants in Austin. The goal behind the Lone Star Periodontics site was to inform prospective clients about the services available and showcase various treatments and surgical procedures offered. Lucid Crew wanted to create a friendly environment so new patients would be able to gather information quickly about the procedures they are looking for. Custom features like the "Smile Gallery" and "Testimonials" assist in conveying the success and professionalism patients can expect at Lone Star Periodontics. Additional site features include newsletter sign up, new patient frequently asked questions, and payment plan guidelines.

"I was very pleased with my experience with the Lucid Crew team. They worked very quickly and I felt that I received their undivided attention when they were designing my website. The sites are custom designed…I am happy to recommend Lucid Crew to anyone thinking of establishing a new website." -Dan Holtzclaw, DDS, MS, Lone Star Periodontics

]]> Tue, 13 Jul 2010 07:00:00 +0000 http://www.lucidcrew.com/portfolio/lone-star-periodontics/ MidSouth Bariatrics http://www.lucidcrew.com/portfolio/midsouth-bariatrics/ The founder of Midsouth Bariatrics, Dr George Woodman, is a bariatric surgeon dedicated to helping bariatric patients reach their goal of a healthier life. They came to us with a need for a complete redesign of their current website. It was important that the new design of this website be easy to navigate, so clients are able to gather information about the different procedures available and which plan of action best fits their needs.The calendar of classes and BMI calculator are also features that provide patients with quick access to information available at MidSouth Bariatrics.

  • CSS Custom Redesign
  • Custom Widgets
  • Embedded Video
  • MediaStove

"As a small business owner, I need someone to help with my website that will be available when I need them. In addition, I need simple tools to update and alter my site when necessary. Lucid Crew was able to update and upgrade my site within a short timeframe and give me the tools necessary to keep it updated. We set forth to achieve several goals and they were all promptly met. My site is now up and running and we are seeing significant traffic and results because of it. Thank you." - Dr. George Woodman, MidSouth Bariatrics

]]> Tue, 08 Jun 2010 07:00:00 +0000 http://www.lucidcrew.com/portfolio/midsouth-bariatrics/ The Sessions http://www.lucidcrew.com/portfolio/the-sessions/ The Sessions came to Lucid Crew at a very pivotal point in their business. A complete DIY operation, partners Lauren Bucherie and CJ Vinson were seeking not only a complete web design but an entire identity for their company as well.

Lucid Crew was able to take the vision and ideas of this avant-garde music production company and bring them to life. With an open communication between designers, developers, and site administrators The Sessions website far exceeded their initial dream for the project. Their main focus was to showcase their HD music videos and have artist bios and a blog.

  • Logo Design
  • CSS Website design
  • Custom Widgets
  • MediaStove

"We literally sat down with Warren (president of Lucid Crew) and gave him key points about what wanted the site to convey. From there we let him create a vision for the project. Artistically and functionally, what he came up with completely surpassed our expectations. Our site is rad; Exactly what we were looking for!"
- Lauren Bucherie, March 25, 2009

]]> Sat, 01 May 2010 07:00:00 +0000 http://www.lucidcrew.com/portfolio/the-sessions/ Texas Stone Products http://www.lucidcrew.com/portfolio/texas-stone-products/ Texas Stone Products is one of the premier quarries and suppliers of natural building stone products in the Southwest. They have created their own natural stone, which is a "Green" building material featuring magnificent colors that offer a wonderful palette for their customer's artistic designs. Lucid Crew worked closely with Texas Stone Products to create a website that would allow customers to pick and choose the different shapes and colors through large visual images that display this beautiful collection. The detailed slideshow on the homepage offers a vast selection of ideas to Texas Stone Products clients' as soon as they visit the website. This was designed so the first thing you notice when arriving to their website is their impressive portfolio of work.

]]> Sun, 25 Apr 2010 07:00:00 +0000 http://www.lucidcrew.com/portfolio/texas-stone-products/ La Posada Hotel http://www.lucidcrew.com/portfolio/la-posada-hotel/ Located on the banks of the Rio Grande River in Laredo, Texas, La Posada Hotel has spent the last fifty years as a luxury destination resort to travelers from all over the world. When they teamed up with us at Lucid Crew to build their new website, we knew this project would need to exude the impeccable reputation and class the hotel is widely known for. We wanted to showcase the hotel amenities in such a way that visitors to the site would actually feel as though their vacation had already began. Large visual images of the property are visually arresting, and allow for guests to pick and chose the different rooms or restaurants they want to visit once arriving at La Posada. It was truly one of our most lavish designs and we were ecstatic to fulfill the creative vision behind this exceptional website.

]]> Tue, 20 Apr 2010 07:00:00 +0000 http://www.lucidcrew.com/portfolio/la-posada-hotel/ Marler Inspections http://www.lucidcrew.com/portfolio/marler-inspections/ Justin Marler is a fourth generation home inspector. He wanted a website that would lead customers to the information they needed, hassle-free. Essentially, Justin was looking for a stellar business card for the online world. A direct, and easy to navigate site where customers could quickly find service information, pricing, and contact information without getting overwhelmed with fancy features. We also created feedback and blog pages so Justin can communicate with his clientele, and keep them updated on current projects. Now Marler Inspections is accessible to clients all over Texas, and his exceptional services are just a few clicks away.

  • Logo Design
  • CSS Website design
  • Custom Widgets
  • MediaStove

"Lucid Crew has played a huge roll in growing my business by creating a slick website that makes me stand out in my industry. Their content management solution Mediastove is a dream. I have complete control over my site and can always rely on Lucid Crew staff to help me with the technical side of things. Thanks Lucid Crew!" -Justin Marler, Marler Inspections

]]> Thu, 25 Mar 2010 07:00:00 +0000 http://www.lucidcrew.com/portfolio/marler-inspections/ MCA Public Relations http://www.lucidcrew.com/portfolio/mca-public-relations/ McCrory and Associates PR firm is a boutique public relations service located in Dallas, Texas. They came to Lucid Crew to develop a website that would attract prospective clients by showcasing their exceptionally wide range of services that focus on everything from event planning to brand marketing. The principals involved in this project wanted to provide visitors to the site with ample information and opportunity learn about the services at McCrory. Lucid Crew had a strong focus on directive action, fluidly leading prospective clients to the content they seek most through the design and flow of of KMcCrory.com.

  • Logo Design
  • CSS Website design
  • Custom Widgets
  • MediaStove
]]> Thu, 25 Mar 2010 07:00:00 +0000 http://www.lucidcrew.com/portfolio/mca-public-relations/ Austin Flu http://www.lucidcrew.com/portfolio/austin-flu/ Austin Flu.com services as an informational hub for all things related to the flu. The purpose of this website was to educate visitors about symptoms, preventatives, and other facts to understand about the flu. It was important to be visually engaging in the design of this site. Lucid Crew worked closely with AustinFlu.com to develop an informational site that could be easily understood by visitors of all ages. The ultra simple usability provides their audience with clear and concise directions to perform preventative steps and procedures for handling the flu.

]]> Thu, 25 Mar 2010 07:00:00 +0000 http://www.lucidcrew.com/portfolio/austin-flu/ J M Mullis http://www.lucidcrew.com/portfolio/j-m-mullis/ Mike Mullis came to us with a very clear vision for the type of business he wanted to convey online. J.M. Mullis, Inc have been professional project location specialists for 40 years, and their notoriety within the industry needed to be expressed to the online world. Their vast portfolio of projects and clients speak for themselves, so it was our goal at Lucid Crew to provide a platform for Mullis, Inc to educate potential clients about their services which have made them so successful in the project location and relocation industry. Adhering to the exceptional image Mullis had in mind, Lucid Crew was able to bring this phenomenal company into the web world exactly how they envisioned.

  • Logo Design
  • CSS Website design
  • Custom Widgets
  • MediaStove

"Lucid Crew was able to update the entire look of the Web Site, with very little back and forth discussions. An initial review of our company's scope of services, representative clients, and layout/color preferences led to an immediate understanding of our specific needs. We were very pleased with Lucid Crew's guidance and performance!"
-Sheri Mullis, J M Mulis

]]> Mon, 01 Mar 2010 08:00:00 +0000 http://www.lucidcrew.com/portfolio/j-m-mullis/ Cecil Humphreys http://www.lucidcrew.com/portfolio/cecil-humphreys/ When Cecil Humphreys approached Lucid Crew about a website for BronzeWorks, we were blown away by his art. Cecil needed an online platform that could showcase his diverse catalog of bronze work to his clientele. Because of the intricacies found in his work, it was imperative for the images to be large and clear as to provide customers with the best possible visual of potential purchases.

Also, because Cecil's work is displayed all over the country, we created a listings page so clients can visit a showroom nearest to them. We built a beautiful site that could properly convey the warmth and calmness found through his work. Lucid Crew focused diligently on creating a venue for Cecil's art to reach a larger audience and expose his incomparable work to client's nationwide.

  • Logo Design
  • CSS Website design
  • Custom Widgets
  • MediaStove
]]> Mon, 01 Feb 2010 08:00:00 +0000 http://www.lucidcrew.com/portfolio/cecil-humphreys/ Austin HIV http://www.lucidcrew.com/portfolio/austin-hiv/ Austin Health and Human Services is offering FREE HIV and STD information on risk assessment, prevention counseling and testing.

]]> Wed, 20 Jan 2010 08:00:00 +0000 http://www.lucidcrew.com/portfolio/austin-hiv/ Facebook Business Page http://www.lucidcrew.com/blog/face-book-business-page/ To add your business, band, or organization to facebook, don't add a new profile! Unlike MySpace, there is a special type of page for this purpose. Here are some easy instructions to help you along your way…

To add your business to facebook:

Go to ‘www.facebook.com'

Select ‘Create a Page' - on the ‘sign up' form on the home page or follow this link

Complete the form according to your business

There will be a form to follow to complete - see sample graphic to the left.

Once you've selected ‘sign up Now' you will receive and email to activate your account.

Go to your email and click on the link to activate your account.

Congratulation! You now have added your business to Facebook as a page.

]]> Wed, 20 Jan 2010 08:00:00 +0000 http://www.lucidcrew.com/blog/face-book-business-page/ Energy Action http://www.lucidcrew.com/portfolio/energy-action/ Energy Action exists to increase conservation awareness in the home through energy audits. Their "going green" services help Austin homeowners become more energy efficient, and they also provide audits for homeowners looking to sell. The main function in the design of this site was to promote action-driven visuals and text. Simple clicks lead customers directly to a pricing directory and contact area so they can get information right away. Clear and concise navigation along with personable design accurately conveys the distinctive personality you find with the Energy Action staff; They are here to help.

  • Logo Design
  • CSS Website design
  • Custom Widgets
  • MediaStove
]]> Fri, 01 Jan 2010 08:00:00 +0000 http://www.lucidcrew.com/portfolio/energy-action/ Missfitt http://www.lucidcrew.com/portfolio/missfitt/ This online store showcases unique handmade accessories - and it needed a website that suited its personality. We gave them a fun, easygoing design that matched the company's existing logo, serving as the perfect frame for their products - and providing an easy way for customers to order. The site includes a simple shopping cart and an events calendar to publicize festival appearances - so customers always know where to find them.

]]> Thu, 12 Nov 2009 08:00:00 +0000 http://www.lucidcrew.com/portfolio/missfitt/ Freedom Drums http://www.lucidcrew.com/portfolio/freedom-drums/ This site presented special challenges that really kept our coders on their toes. The client needed an online catalog that displayed several different sizes of the same drum, plus close-up pictures of designs - all in an easy-to-use format organized by style. Not only that, but they needed an audio file to go with each drum in their catalog - so customers could hear how they sounded before buying. We custom-built an online catalog that provided all the images, sound and info needed to showcase each product to perfection.

  • CSS Website design
  • Custom Widgets
  • Custom Features
  • MediaStove
]]> Wed, 11 Nov 2009 08:00:00 +0000 http://www.lucidcrew.com/portfolio/freedom-drums/ Walker Bright Attorneys http://www.lucidcrew.com/portfolio/walker-bright-pc/ This law firm needed to appear on local search for both Austin and Dallas. We helped them optimize their site to reach very specific markets using highly targeted keywords. In addition, each partner's electronic business card - or vCard - is easily downloadable from the site, making it easier for partners to get their contact info in the hands of prospective clients. In all, this site is a great tool for business development - both online and off.

  • Logo Design
  • CSS Website design
  • Custom Widgets
  • MediaStove
]]> Tue, 10 Nov 2009 08:00:00 +0000 http://www.lucidcrew.com/portfolio/walker-bright-pc/ Jab Plastic http://www.lucidcrew.com/portfolio/jab-plastic/ JAB Plastic Products, Inc., plans to transform the construction industry-by creating patented construction and building products that are safer and more effective than anything else on the market. What they needed was a revolutionary website to communicate their revolutionary ideas.

We gave them a dynamic design that communicates the progressive, forward-thinking nature of their products. We also put the power of MediaStove behind their business, with an easy-to-use CMS that allows the owners to easily add product pages, market online, and even sell directly from the website.

]]> Wed, 16 Sep 2009 07:00:00 +0000 http://www.lucidcrew.com/portfolio/jab-plastic/ Mr. Greenpoints http://www.lucidcrew.com/portfolio/mr-greenpoints/ Mr.greenpoints provides quick and easy access to search the most current and comprehensive database of green building products for new construction and existing building operation & maintenance. The purpose of the website is to allow easily refined search results with very user-friendly tools and display a format that allows easy cross-product comparison.

  • Logo Design
  • CSS Website design
  • Custom Widgets
  • Custom Features
  • MediaStove

"The logo and overall site design is a vast improvement over my initial ideas. The site is very visually appealing and takes some bland subject matter and ties it together in a way that looks interesting and relevant… The site functions exactly as I had envisioned and I am very happy with the results. "
- Ryan Martin

]]> Fri, 07 Aug 2009 07:00:00 +0000 http://www.lucidcrew.com/portfolio/mr-greenpoints/ Austintic http://www.lucidcrew.com/portfolio/austinic/ Austintic is a boutique store that features the work of Austin's local artists and
craftspeople. They needed a new logo that gave a sense of authenticity unique to their location-without losing that high-end feel.

We gave them a logo that communicates antique elegance with a distinctly local flavor. This logo gives them a strongly distilled snapshot of their brand, and it's the perfect jumping-off point for website design and other marketing materials.

  • Logo Design
]]> Sun, 02 Aug 2009 07:00:00 +0000 http://www.lucidcrew.com/portfolio/austinic/ Amplify Financial http://www.lucidcrew.com/portfolio/amplify-financial/ Choosing a financial planner may be one of the most important decisions you make for yourself and your loved ones. Financial planners can provide you and your family with guidance over your lifetime, or work with you to address specific concerns as needed.

]]> Tue, 28 Jul 2009 07:00:00 +0000 http://www.lucidcrew.com/portfolio/amplify-financial/ Symbiotic http://www.lucidcrew.com/portfolio/symbiotic/ "Earth Friendly" is a lifestyle. This is the feeling that Symbiotic wanted to portray in their website.

Think Globally; Act Locally. At Symbiotic, you can do both! Symbiotic is just doing that - supporting local artisans and small American manufacturing, as well as offer fair trade support to our friends overseas. It isn't just a gift, it's a statement!
Symbiotic is a small gift store with a big mission.

  • Logo Design
  • CSS Website design
  • e-commerce platform
]]> Tue, 23 Jun 2009 07:00:00 +0000 http://www.lucidcrew.com/portfolio/symbiotic/ Kori Jean Olsen http://www.lucidcrew.com/portfolio/kori-jean-olsen/ Kori Jean Olsen is proud to introduce her debut CD, Reason Why. Reason Why was released on June of 2009 with 11 country rock, country pop, and blues songs. Kori is a tremendous talent with a big voice that can be seen on songs like "She Ain't Got Jack" and "Fight Like a Girl". Kori has the ability to deliver a song in a unique way so the listener can feel her passion for the music and the message in the lyrics.

  • Logo Design
  • CSS Website design
  • Flash Header
  • Digital Download Store
  • MediaStove
]]> Tue, 23 Jun 2009 07:00:00 +0000 http://www.lucidcrew.com/portfolio/kori-jean-olsen/ Marya Mann http://www.lucidcrew.com/portfolio/marya-mann/ As therapist, life coach, author, visionary dancer, speaker, and performer, Marya Mann guides us on a creative journey to energize life, art, and peak performance. Mindful yet playful, her pioneering methods, stories, and dances engage a deeply centered, sensuous, moving connection with interior being, the world, and all of life.

Dr. Mann lives and works in Kailua Kona, Hawaii, where she shares her innovative methods at the New Thought Center of Hawaii, the Society for Kona's Education and Art, the Aloha Center for Spiritual Living, Yoganics of Kainaliu, RCS Fitness at Kaloko, and the Loom of Love Studio, where she teaches accelerated learning methods in her psychotherapy and international consulting practice.

"The logo expresses the power, grace, and innovation inherent in natural creativity, dance, and the arts of balance, living and loving… I think the site is higher in the search engines and I've been able to update pages easily. Creating anything is a fluid process, and I've appreciated Lucid Crew's responsiveness to whatever comes up. I feel like they are doing their best to understand my business and helping me in any way they can."
- Marya Mann

]]> Tue, 23 Jun 2009 07:00:00 +0000 http://www.lucidcrew.com/portfolio/marya-mann/ Online Education http://www.lucidcrew.com/portfolio/online-education/ Online education offers the flexibility and affordability that make it possible for full-time employees and parents to become full-time students as well. Take courses whenever, wherever-and earn an accredited degree that will take you wherever you want to go. With distance education, anything is possible.

  • Logo Design
  • CSS Website design
]]> Mon, 22 Jun 2009 07:00:00 +0000 http://www.lucidcrew.com/portfolio/online-education/ Fire Fly http://www.lucidcrew.com/portfolio/fire-fly/ Remember watching fireflies light up your yard on hot summer nights? Fireflies are beautiful, mysterious, and magical-and for many of us, catching and spotting them is an important part of summer. But firefly populations are dwindling all over the country-and all over the world.

  • Logo Design
  • CSS Website design
]]> Sun, 21 Jun 2009 07:00:00 +0000 http://www.lucidcrew.com/portfolio/fire-fly/ Catalyst Writing Services http://www.lucidcrew.com/portfolio/catalyst-writing-services/ Not every copywriter understands the unique demands of web users and search engines-and can strike an effective balance between words that sell and words that rank high.

Catalyst Writing Services specializes in website copy that gets results-both in the search engines and in your bottom line.

"I needed a professional-looking site that sold my services and helped me appeal to a more mid-level business audience. Lucid Crew refined my logo and gave me a great design that not only helped me reach my audience, but gave my business a more Web 2.0 look and feel-all the better to give me the credibility I needed to go after web-savvy clients. Since the website design, I've had a ton of business come in. Thanks, LucidCrew!"
- Jennifer Williamson, Catalyst Writing Services

]]> Sat, 20 Jun 2009 07:00:00 +0000 http://www.lucidcrew.com/portfolio/catalyst-writing-services/ Pink Slip Festival http://www.lucidcrew.com/portfolio/pink-slip-festival/ The Austin Pink Slip Festival provides out-of-work job seekers with a low-cost, relaxed and family-friendly event. in an atmosphere where the whole family can enjoy music, fun & food.

]]> Thu, 18 Jun 2009 07:00:00 +0000 http://www.lucidcrew.com/portfolio/pink-slip-festival/ Dirty Dog Bar http://www.lucidcrew.com/portfolio/dirty-dog-bar/ Austin's only live music sports bar with an extreme sports theme. Featuring three 8 foot screens and multiple TV's placed throughout the bar, all showing extreme sports and other big games… and of course all UT sports!

]]> Mon, 15 Jun 2009 07:00:00 +0000 http://www.lucidcrew.com/portfolio/dirty-dog-bar/ Worlds Away http://www.lucidcrew.com/portfolio/worlds-away/ Creating your own interior

Worlds Away is a designer wholesale company to the trade. If you are interested in our products order one of our glossy catalogs or find a store near you. Our catalog is filled with both contemporary and modern furnishings. We sell wholesale any home furnishings; tables, lamps, mirrors, seating and much more

  • Logo Design
  • CSS Website design
  • e-commerce platform
]]> Sat, 13 Jun 2009 07:00:00 +0000 http://www.lucidcrew.com/portfolio/worlds-away/ Justice Pursuit http://www.lucidcrew.com/portfolio/justice-pursuit/ Justice Pursuit is a litigation management firm dedicated to helping you navigate our complex and intimidating judicial system. People often become discouraged by our judicial system and are prevented from achieving success due to a lack of knowledge about how the system works.

This site had to be clean and super slick - clean edges very corporate just like a lawyer site. All the information has to be very easy to navigate. The main purpose was to for users to submit information in order to find the exact lawyer that suited their needs.

  • Logo Design
  • Web Site Design
]]> Wed, 10 Jun 2009 07:00:00 +0000 http://www.lucidcrew.com/portfolio/justice-pursuit/ Kens5 TV http://www.lucidcrew.com/portfolio/kens5-tv/ "We got a call at 9 pm one night from KensTV… requesting a site design with a fast turnaround. It was a tall order - and we were happy to oblige."

They requested suggestions on a layout that was easy to use for all ages and demographics, that was fun and attractive, but not "heavy on the graphics".

We delivered a user-friendly, streamlined layout site that conforms to current web best practices. More importantly, we made sure that all of the information was well organized and easy to find. Guess this just goes to show it pays to answer the phone after hours!

  • Usability
  • Design layout
]]> Thu, 05 Feb 2009 08:00:00 +0000 http://www.lucidcrew.com/portfolio/kens5-tv/ Kidventure http://www.lucidcrew.com/portfolio/kidventure/ There is without a doubt, no other camp like Kidventure. With our amazing themed camp weeks, memorable events and activities, and the most professional and caring Texas summer camp team anywhere, Kidventure is simply unique. But what sets us apart and remains the most important purpose for what we do is our mission. Like you, all we really want is for our children to grow up happy, secure, and confident that they can succeed at anything they put their minds to. We believe there is no better opportunity to teach these things than through Kidventure Summer Camp in Austin and Houston.

"We needed it to promote our camp business and provide a portal for online registrations… you have made it easier to navigate and get information." - Mike McDonell, Owner/President

]]> Fri, 30 Jan 2009 08:00:00 +0000 http://www.lucidcrew.com/portfolio/kidventure/ Mother Rhythm Drums http://www.lucidcrew.com/portfolio/mother-rhythm-drums-imports/ MotherRhythm Drums and Imports needed a new online venue that could bring their collection of professional percussion instruments to a wider audience. They needed better product displays, less static content, and ways to keep in touch with customers with a blog, regular coupons, and a more professional layout.

We gave them all that-and we raised them SEO optimization, email marketing tools, and an eye-catching design that gives new life to their old logo. In the first month of its existence, the site has rocketed search engine traffic and fueled increased sales despite the tough economy. Now those are results we can brag about.

"The site exceeded our expectations in terms of visual look-we constantly get compliments from customers on how stunning it looks, and how extremely easy it is to navigate and use. It makes us feel secure knowing we have Lucid Crew standing behind us as we continue to expand our business."
- Jazz and Michael Pool

]]> Wed, 14 Jan 2009 08:00:00 +0000 http://www.lucidcrew.com/portfolio/mother-rhythm-drums-imports/ Spiritube http://www.lucidcrew.com/portfolio/spiritube/ This site is the holistic and spiritual community's answer to YouTube. It's an online archive of thousands of instructional and inspirational videos from experts on yoga, pilates, nutrition, music, dream interpretation, and more. The client needed good online visibility, a clean design that evoked spirituality and mindfulness, and a user-friendly layout that encouraged users to participate and rank videos.

We gave SpiriTube a welcoming, attractive design that's both spiritual and simple. We gave them a user-friendly ranking system, and with MediaStove, they can upload and display videos easily and quickly. Even better, the site has been a big success online-after only a few months, it's attracted several thousand subscribers.

  • Logo Design
  • Web Site Design
]]> Wed, 07 Jan 2009 08:00:00 +0000 http://www.lucidcrew.com/portfolio/spiritube/ Austin Doctors http://www.lucidcrew.com/portfolio/austin-doctors/ The client's ambition was to build an online interactive resource for people looking for doctors in the Austin area. The site needed to have space for users to leave online reviews of local medical professionals. A social networking site like this needs good SEO rankings so people can find it, as well as a user-friendly space that encourages participation.

We designed an easy-to-use site with a clean XHTML layout and an Austin look and feel. Even better, the site is highly visible online-it's attracted over 200 reviews in the first month since its launch, and traffic is growing every day.

  • Logo Design
  • Web Site Design

"Lucid Crew surpassed my expectations. They created a fantastic design and clean XHTML layout which made programming the site much easier. I would recommend Lucid Crew to anyone looking for a professional-looking design with a creative flair." - J.H.

]]> Tue, 23 Dec 2008 08:00:00 +0000 http://www.lucidcrew.com/portfolio/austin-doctors/ Unlock Austin http://www.lucidcrew.com/portfolio/unlock-austin/ This website is an online resource connecting music fans with local Austin bands. Users can build an online profile of their favorite music. When a local band playing similar music comes to town, the website will notify them-helping that band connect with a new fan.

We gave the site a new look and feel, with a cool new logo and a user-friendly design. We also gave it the visibility it needs to attract both fans and bands. With this site, new bands can build a fan base-and music lovers can find new favorites.

  • Web Design
  • Logo Design
]]> Sat, 20 Dec 2008 08:00:00 +0000 http://www.lucidcrew.com/portfolio/unlock-austin/ Vintage Fashion http://www.lucidcrew.com/portfolio/vintage-fashion-guild/ The Vintage Fashion Guild (VFG) is an international collective with members in the USA, UK, Canada and Australia. A non-profit company passionate for vintage clothing. VFG's goal is Rraise awareness of vintage fashion and provide a forum to bring together buyers and sellers.
Lucid Crew provide VFG with a way to archive over 900 vintage and current designer labels, over 50 fur resources, pattern, lingerie resource.

]]> Wed, 15 Oct 2008 07:00:00 +0000 http://www.lucidcrew.com/portfolio/vintage-fashion-guild/ Datalytics http://www.lucidcrew.com/portfolio/datalytics/ Datalytics LLC is your long-term partner for improving business productivity based on data visualization. With a deep focus on home health care, we offer Software as a Service (SaaS) that allows you to unlock the full value of your operating data and improve the utilization and productivity of your field staff.

]]> Thu, 18 Sep 2008 07:00:00 +0000 http://www.lucidcrew.com/portfolio/datalytics/ Arco Collections http://www.lucidcrew.com/portfolio/arco-collections/ ARCO Collections offers superior accounts receivable collection services that meet and exceed the needs of our clients. Through our use of state-of-the-art technology and unique legal processes, ARCO is able to improve the financial status of clients while ensuring positive relationships with both clients and account holders. Learn more about our services and contact us so that we can become a part of your winning team.

]]> Thu, 18 Sep 2008 07:00:00 +0000 http://www.lucidcrew.com/portfolio/arco-collections/ Randy Howard http://www.lucidcrew.com/portfolio/randy-howard/ Austin painter Randy Howard needed a website that displayed his artwork to best effect. We created a website with a clean design that acts like the perfect frame for any piece of art-it adds to the artwork without distracting from it.

Even better, with MediaStove the artist can upload new artwork easily from his home computer-no technical expertise or special equipment necessary.

"My website is now manageable from my computer, which was what I wanted when I signed on. I really like the site's simplicity and straightforwardness-it's all about the art and that is exactly what I wanted the new site to be about. I look forward to a long association with Lucid Crew!"
-Randy Howard

]]> Sun, 10 Aug 2008 07:00:00 +0000 http://www.lucidcrew.com/portfolio/randy-howard/ Another! Webby Honoree http://www.lucidcrew.com/articles/2008-webby-honoree/ Lucid Crew design of earthsky.org joins major new media outlets as 2008 Webby Honoree

April 11, 2008. EarthSky Communications has joined New Yorker Fiction, NPR, CNN and ESPN and eight others as a 2008 Webby Honoree in the Podcasts Category. This new honor "one of five awards won by EarthSky in the past six months" follows an EarthSky win as a Webby Honoree in the Science Category in 2007.

The Webby Awards have been hailed as the "Oscars of the Internet" by the New York Times. This is the leading international award honoring excellence on the Internet. The awards are judged by the International Academy of Digital Arts & Sciences.

"The Webby Awards honors the outstanding work that is setting the standards for the Internet," said David-Michel Davies, executive director of The Webby Awards. "Earth & Sky's Official Honoree selection is a testament to the skill, ingenuity, and vision of its creators."

Last year, EarthSky won in the Science Category. This year, the Podcast Category. Next year, the world!

]]> Fri, 13 Jun 2008 07:00:00 +0000 http://www.lucidcrew.com/articles/2008-webby-honoree/ Website Copywriting http://www.lucidcrew.com/services/website-copywriting/ Professional Copywriting Services at LucidCrew.

Your website looks fabulous - it's perfectly designed to appeal to prospects and draw in traffic. But what will you say to all those new visitors? The right words will turn them into customers and clients - and help your business live up to its potential.

At Lucid Crew, we offer professional copywriting that will make you sound as good as you look. No matter your industry, our writing brings just the right balance of personality and professionalism to your site. We'll write website copy that educates your audience, expresses your unique selling points, and leads visitors to hire and buy from you.

Written For Search Engines and People.

You can have the best copy in the world and if nobody ever sees it, it won't make sales. Then again, online traffic is useless if you can't convince people to buy.

With us, you don't have to choose between SEO-optimized copy and copy that sells. We specialize in search engine friendly writing that will both draw in traffic and appeal to readers. Our writers can integrate keywords naturally, write to attract links and traffic, and engage your prospects all without breaking a sweat.

Ask About Our Ongoing SEO Content Services.

Search engines love sites that are updated frequently. And the more useful content you have on your site, the more likely other webmasters will link to it boosting your rankings. Many business owners don't have time to update their own sites with high-quality, well-written, SEO-optimized feature articles, tips and advice, and blog posts all the time and if you do, you have an edge online.

Of course, you probably don't really have time to do all that writing. That's where we come in.

We'll be your secret SEO marketing weapon, providing you with all the well-written content you need to keep your edge in the search engines. We write educational, engaging content that will help you turn your site into a resource.

Our Copywriting Services Include:

  • Website copy: Boost your bottom line with copy that encourages sales.
  • SEO content creation: Attract links, boost traffic, and rise in the ranks.
  • E-zines and autoresponders: Sending out an email blast? We'll write it for you.
  • E-books and reports: Position yourself as an industry expert.
  • Feature articles: Educate your visitors and showcase your knowledge.
  • Brochures and print: Writing that sells, both online and off.
]]> Wed, 04 Jun 2008 07:00:00 +0000 http://www.lucidcrew.com/services/website-copywriting/ Website Hosting http://www.lucidcrew.com/services/hosting/ We'll Give Your Website a Good Home.

Most website design companies simply create your site, then leave you out in the cold when it comes to finding hosting.

At Lucid Crew, we host all our client sites at no extra cost - the price of the hosting service is included with your subscription to MediaStove, our unique content management system.

Why is this better for you? Here are a few reasons:

Top-notch servers.

With cheap hosting services, you never know what you're going to get in terms of connectivity - and if your site goes down, that could mean big losses for you. Our stable, secure server system is backed up daily to keep your site online - and our expert staff is always on hand to deal with problems quickly and efficiently.

Faster connections.

If your site's pages don't load quickly, your customers won't wait around. We've got the fast connections to ensure a lightning-quick load time on all the pages on your site.

No hassles.

When you host with us, in most cases you won't have to deal with a third-party hosting company when you have site-related issues.

At Lucid Crew, we don't just design your site and then leave you to the mercies of the budget hosting companies. We provide an secure online home for your site - one you can depend on.

]]> Fri, 30 May 2008 07:00:00 +0000 http://www.lucidcrew.com/services/hosting/ Old Settler's Music Festival http://www.lucidcrew.com/portfolio/old-settlers-music-festival/ Old Settler's is a nationally known Acoustic, jazz & blues, and bluegrass music festival that brings together good food, great music, and fans from all over the country. They needed a site that promoted the festival, sold tickets, and captured the rugged spirit that is central to their music.

Old Settler's Music Festival made the ‘A List' for Austin 360.com website.

This website puts the music front and center with mp3's of featured bands, a schedule of the weekend's band lineup, and photos of past performances. It's designed to guide visitors to purchase tickets easily and quickly with an integrated online ticketing system and it includes a prominent section for sponsors.

But it's the design of this website that we're most proud of. This site is down-to-earth and rustic, just like the music with a brand-new logo that incorporates the festival's iconic armadillo symbol.

  • Web Design
  • Identity Integration
  • MediaStove
  • JukeBox
  • Ticketing System
]]> Tue, 25 Mar 2008 07:00:00 +0000 http://www.lucidcrew.com/portfolio/old-settlers-music-festival/ Frenzy Art http://www.lucidcrew.com/portfolio/frenzy-art/ Ladislao Loera is a local Austin artist who takes his inspiration from the Mexican tradition of Day of the Dead (Dia de los Muertos). He needed a website that allowed him to sell his artwork online - as well as a logo that captured the artist's style.

We streamlined the shopping experience, allowing the owner to showcase his work in an online catalog. We incorporated a traveling shopping cart that's always available to shoppers. The site allows buyers to make secure on-site purchases; connects to the artist's PayPal and FedEx accounts; and notifies the artist when a purchase has been made. In short, it's a lean, mean, easily-updated-with-no-hassles selling machine.

  • Ecommerce Web Design
  • Identity / Logo Design
  • Verisign as well as PayPal Express
  • StoreManager CMS

"The new website is groovy. While I had a site that functioned at the minimum needed level, I didn't have the expertise to create a site that is not only functional but great to look at… what I like most is that the site is up and running without me having to devote hours of maintenance."
- Ladislao Loera, Artist

]]> Wed, 05 Mar 2008 08:00:00 +0000 http://www.lucidcrew.com/portfolio/frenzy-art/ VIP Pets http://www.lucidcrew.com/portfolio/vip-pets/ VIP Pets was looking for a way to allow visitors to make reservations for pet sitting services online - as well as find local pet sitters in their area.

We designed an online hub for pet-lovers of all ages, with an interactive forum, news articles, and more. We also put the reservation option front and center, making it easier for visitors to reserve an appointment with the company.

But what we're most proud of is the exhaustive searchable directory of pet-related businesses visitors can find through this site - including local groomers and pet sitters, health food stores, veterinarians' offices, and more. This is truly a site where visitors can go not only to buy from the company, but to find all the resources they need to keep their pets in good health.

  • Web Design
  • Identity Design
  • Resource Articles
  • Community Pages
  • MediaStove
]]> Wed, 05 Mar 2008 08:00:00 +0000 http://www.lucidcrew.com/portfolio/vip-pets/ Talk To Nature http://www.lucidcrew.com/portfolio/talk-to-nature/ Michael Barclay is a modern - day shaman who believes that the power of prayer can have a calming effect on the weather. He wanted a website that allowed him not only to keep in touch with readers and fans, but also to show visitors the effects of his projects on rainfall and other regional weather patterns.

We designed an interactive blog site that allowed him to update and post regularly, with integrated RSS feeds of weather maps that gave him the ability to show regional rainfall and other extreme weather patterns in real time.

  • Logo Design
  • CSS Website design
  • RSS Feeds
  • MediaStove
]]> Wed, 05 Mar 2008 08:00:00 +0000 http://www.lucidcrew.com/portfolio/talk-to-nature/ Rasberry Real Estate http://www.lucidcrew.com/portfolio/rasberry-cre/ When the biggest commercial real estate agency in Memphis came to us with a request for a website, we couldn't say no. This client needed a way to attract homebuyers to Memphis - and to its website - by becoming an online resource on the area.

Our website includes a searchable database of all Rasberry's listings, including information on pricing, floor plans, sizes, locations, and more. The client can update the database himself without hassle. We also built an easy-to-use article management system that publishes a synopsis on the home page any time the client uploads an article to the site - putting Rasberry's local expertise front and center.

  • Logo Design
  • CSS Website design
  • MediaStove
  • Customized Open Realty system
  • Article Management system
]]> Mon, 03 Mar 2008 08:00:00 +0000 http://www.lucidcrew.com/portfolio/rasberry-cre/ MOHTL hospitality http://www.lucidcrew.com/portfolio/magnum-opus-hospitality/ MOHTL (formerly Magnum Opus Hospitality) is a hospitality company that manages single events and day-to-day operations for hotels. The company works exclusively with the big kids on the block: national hotel chains. Naturally, they needed a professional corporate site that appealed to their high-profile clients.

We designed a website with a sophisticated, modern look - one that matched the design aesthetics of high-level national chains. Our site highlights the company's services in a setting designed to make its potential clients feel right at home.

]]> Mon, 03 Mar 2008 08:00:00 +0000 http://www.lucidcrew.com/portfolio/magnum-opus-hospitality/ Pie Factory Lofts http://www.lucidcrew.com/portfolio/pie-factory-lofts/ Cooper-Young, one of Memphis' top commercial realty companies, needed a website for its newest property - luxurious lofts built in a renovated pie factory. They needed a site that would promote the property while staying true to its unique history.

We designed a classy pie-shaped logo with a 1940's feel - ideal for this historic property. Visitors to the site can check out floor plans, see a map of the location, and learn more about the history of the building. We finished this site in a week - just in time for the grand opening of Pie Factory Lofts.

]]> Mon, 03 Mar 2008 08:00:00 +0000 http://www.lucidcrew.com/portfolio/pie-factory-lofts/ NexTek http://www.lucidcrew.com/portfolio/nextek/ NexTek already had a website - but it wasn't meeting the company's needs. The company provides servers for small to midsize businesses, and it needed a website that reflected its professionalism and appealed to corporate clients.

We redesigned their existing website, creating a clean, professional design. We also re-organized the site to make it easier to navigate and more appealing to buyers, and gave it an SEO makeover. Now Nextek has a website that draws visitors from search engines - and keeps them interested.

]]> Mon, 03 Mar 2008 08:00:00 +0000 http://www.lucidcrew.com/portfolio/nextek/ Earth & Sky http://www.lucidcrew.com/portfolio/earth-sky/ Earth and Sky Radio is a popular digital media company with over a million listeners worldwide for their media platforms. It needed an online space that allowed it to reach out to listeners and viewers, and create a community for sky watchers.

We built them a website that allows visitors to download podcasts and recordings from the latest radio episodes - the client has over 500 podcasts available for download. But that's just the beginning. This website is a hub for science news and a network for bloggers, with over 3,000 articles published. Visitors can also find sky charts of the night's astronomy, a kid's section with homework help and activities, and more.

We've been honored to receive several awards for our work on this site, including a prestigious Webby Award in 2007 and in 2008. But with this design, it's pretty clear the client's the real winner.

  • Logo Design
  • CSS Web Design
  • Textpattern customization
  • Sub-Section identities

"The word ‘lucid' can mean ‘clear' or ‘transmitting light' - and those words describe Lucid Crew perfectly. Their clarity of vision helped EarthSky define itself in the virtual arena. Their artistic sense helps us daily in transmitting the light of science to the world. Many thanks to Warren, Patra and others at Lucid Crew! Great people. Great vision. Great work!"
- Deborah Byrd, Lead Producer, Founder

]]> Thu, 07 Feb 2008 08:00:00 +0000 http://www.lucidcrew.com/portfolio/earth-sky/ Midtown Yoga http://www.lucidcrew.com/portfolio/midtown-yoga/ The proprietor of this Memphis yoga studio needed a website that showed visitors a schedule of classes. We gave her a downloadable schedule that included lists of classes; teachers; and descriptions of each class, workshop, and upcoming event.

We also designed a new logo that in the client's words "screams yoga," and took care of SEO optimization - this site is one of the first that comes up in a Google search for "Memphis yoga."

"I did not have a logo at all before Lucid Crew designed one for me. I love, love, love my logo. Someone just told me last week that when they did a search of Yoga in Memphis, Midtown Yoga was the only studio that even came up! I also love that I can update my own website at a moment's notice."
- Sarla Nickols, Midtown Yoga

]]> Mon, 28 Jan 2008 08:00:00 +0000 http://www.lucidcrew.com/portfolio/midtown-yoga/ Web Design and Interactive http://www.lucidcrew.com/services/web-design-and-interactive/ Design This Flawless Doesn't Happen By Chance.

Each website we build is more than just a pretty face for your business. It also gets results. Our websites grab your readers' attention and encourage them to take action with clear, striking design and easy navigation.

In addition, each of our sites must pass a series of strict requirements for security, coding, navigation, and marketing issues before we consider it done. Our exhaustive production process ensures that your finished product is as close to perfect as possible.

We Don't Just Make This Stuff Up.

Does your website really appeal to your target audience? At LucidCrew, we don't leave it to chance.

We'll conduct exhaustive market research to ensure your website design is truly accomplishing what it should. If the scope of the project allows for it, we'll even bring in a focus group consisting of your target audience - the people you most want to reach on your site. We'll ensure our design meets their criteria as well as yours.

The Security Ninja is Here to Help.

Naturally, if you're selling something on your site, you need to ensure the highest levels of security for your customers. That's why we have a ninja.

Our security ninja gets out his digital nun-chucks and takes a whack at every website we build - flipping out on our code and trying to slip unnoticed into our databases. No site goes live until it's strong enough to resist all break-in attempts.

Easy Navigation is Non-Negotiable.

Your website might be stunning - but if it's also confusing, your visitors won't stick around. We test our navigation and other ease-of-use issues to ensure your site is appealing to users of all levels.

We offer a wide range of web design and development services to our clients, including the following:

  • Web strategy & Research
  • Website Design and Redesign
  • Information Architecture Design
  • Ecommerce
  • Flash Animation
  • Ad Banners
  • Intranets and Extranets
  • Content Management Solutions
  • Database Development
  • CD-Rom Catalogs

]]> Thu, 24 Jan 2008 08:00:00 +0000 http://www.lucidcrew.com/services/web-design-and-interactive/ Patra Cardinal http://www.lucidcrew.com/about/patra/ Art Director, Patra Cardinal's past positions include Art Director at WebMD.com and Senior Designer with such companies as Nations Bank, S1 and BellSouth. Patra is responsible for Lucid Crew's recent redesign of earthsky.org, recipient of a 2007 Webby Honoree.

Patra's design style varies from corporate to contemporary with a keen attention to intuitive navigational flow throughout each site.

Her past associations include work with WebMD, BellSouth, CARE, NationsBank, MCI and Publix.

]]> Sun, 04 Nov 2007 07:00:00 +0000 http://www.lucidcrew.com/about/patra/ Sun Garden Magic http://www.lucidcrew.com/portfolio/sun-garden-magic/ Sun Garden Magic is a company that offers shaved ice, beverage set-up, magic and illusion, and more for parties, functions, and festivals. They needed design that captured all three elements of their business: the hot Austin sun, the spirit of the traditional garden party, and magic.

Our design features the Austin skyline in a bright, cheerful image. It's clean and professional enough to appeal to those who manage high-profile events and functions, without losing the company's energetic, kid-friendly personality. This site allows the owners to upload images from their previous gigs and showcase their talent to potential clients.

"Thank you Lucid Crew for doing such an outstanding job designing and developing our website. A website we can be proud of. You are prompt, professional, and courteous. Media stove is an exceptional product. Who would have thought maintaining your own website could be so easy! Kudos!"
- Jason and Tracy Heinig

]]> Fri, 19 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/portfolio/sun-garden-magic/ Memphis Laminating Co. http://www.lucidcrew.com/portfolio/memphis-laminating/ Memphis Laminating Company is proud of its town, and its easily accessible setting is appealing to local clients. They needed a website that emphasized their Memphis roots and convenient location.

We created a design that showed off their pride - with this beautiful picture of one of the town's landmark bridges incorporated into the header. The three-layered logo reflects the type of laminating the company does - a visual reminder of its quality work. This site strikes a perfect balance between capturing the down-to-earth spirit of the city and appealing to the company's corporate clientele.

]]> Fri, 19 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/portfolio/memphis-laminating/ Jean Dean Representatives http://www.lucidcrew.com/portfolio/jean-dean-representatives/ Jean Dean Representatives is a personal shopping firm located in New York City. The proprietor wanted a site that reflected the essence of Manhattan - as well as the high-end luxury brands her clients love.

This site features design that's both understated and elegant - evoking the exclusive charm of upper Manhattan. But this site isn't all looks and no substance; it also provides very practical benefits for Jean Dean's clients. Clients can ask the firm to make purchases for them online by filling out a request form and making a payment on the website.

"Lucid Crew provides excellent service at a reasonable cost"
- Julia Lassiter, J. Dean Reps

]]> Fri, 19 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/portfolio/jean-dean-representatives/ Hoodia Diet Guide http://www.lucidcrew.com/portfolio/hoodia-diet-guide/ This client needed an informational website that educated visitors on diet supplements, trends, and more. They were looking for design that said "diet" loud and clear, and we gave them that - with a spiffy measuring-tape themed header and an embedded YouTube video on the home page that educates visitors about Hoodia. The site can be easily updated with new articles, and is well positioned to become a top informative website.

]]> Fri, 19 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/portfolio/hoodia-diet-guide/ Herndon IP Consulting http://www.lucidcrew.com/portfolio/herndon-ip-consulting/ This intellectual property consulting firm works with law offices around the country - and it needed a site that would bring in business. The firm's owner wanted a professional website that would showcase his services, and he wanted to modify it himself without contacting a webmaster. He also needed a new logo - the one he had didn't suit his upscale, professional company.

The client was thrilled with the new site, which allowed him to update his online client list in minutes whenever he needed. He also loved our new logo design, which presented a cleaner and more professional look.

"The thing I like most about my new site is that I can maintain it content-wise, while Lucid Crew maintains it function-wise on their servers and keeps me up and running 24/7. I've never had any problems with the site… and I don't really have to worry about anything. I know it will be there working for me. I would highly recommend Lucid Crew to anyone thinking of starting a website for any purposes."
- Drew Hernon, Founder

]]> Fri, 19 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/portfolio/herndon-ip-consulting/ Clean Air Force http://www.lucidcrew.com/portfolio/clean-air-force/ CLEAN AIR Force of Central Texas is to coordinate and conduct air quality planning and education activities in Central Texas focused on motivating the citizens of this region to take actions to reduce air pollution and maintain healthy air.

]]> Fri, 19 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/portfolio/clean-air-force/ Yoga For Cancer http://www.lucidcrew.com/portfolio/yoga-for-cancer/ Yoga for Cancer is the nonprofit division of Better Bodies Yoga. The company wanted a website that was spiritual without evoking a particular religion.

This website emphasizes natural, tranquil images and symbols that reflect the spirituality of yoga. Because sponsorship and registration are crucial to the nonprofit's fundraising, we made these options easy to find and access on the site.

  • Logo Design
  • CSS Web Design
  • MediaStove
  • Online Registration
]]> Sun, 07 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/portfolio/yoga-for-cancer/ MediaStove CMS http://www.lucidcrew.com/products/mediastove/

A dynamic, lead- generating site is now as easy as turning on your oven.

Every website needs room to grow. Most businesses with professionally designed websites get stuck going back to a webmaster every time they need to make even the smallest modifications.

But what if you could set up a discussion board, customize an events calendar, even install and update a blog in a few seconds, without technical skills, and without going through a webmaster?

For many businesses, it's impossible. For our clients, it's standard.

Updating your site has never been easier.

With MediaStove, our trademark content management system, you don't need a programmer's skills to install a discussion forum, create a videocast or podcast, or add and delete pages.

Time to put your website on the front burner

Our user interface is intuitive, easy to use, and designed with users of all skill levels in mind. Updating one of our sites is easier than writing an email. All of the plug-ins that come with MediaStove are simple to use and contained in your site - no need to navigate to an outside page. We're constantly improving MediaStove - so if it doesn't include a feature you need, we'll custom-design it.

And just to get you started, we provide an hour of free training with all of our website design packages. Trust us - you won't need more.

In just a few clicks, you will be able to…

Keep in touch with customers, subscribers, and fans.

  • Blog and blog commenting: Show your expertise and interact with readers.
  • Eblast: Create professional e-newsletters to send to subscribers.
  • User commenting and rating: Let users leave comments and rate your products.
  • Discussion boards and forums: Give customers and fans a place to meet and interact.
  • Calendar of events: Keep your audience informed of your upcoming events or classes.
  • Podcasting and videocasting: embed videos, upload Mp3's, and get the word out.

Make money.

  • Site store: Showcase and sell your products.
  • Secure checkout: Let your buyers make online purchases with confidence.
  • Email subscriber list manager: Collect and manage a list of leads.
  • Photo galleries: Resize, crop, add, and delete pictures of products.
  • Upload Mp3 files: Let your fans sample your music before buying your CD's.
  • Accept donations directly to your merchant account (we don't take a % like some people).

Spread the word.

  • Send-to-a-friend and print-this-page forms: Let your visitors tell their friends.
  • API widgets to your favorite Social Networking sites: Let your content go viral.

Rank high.

  • Customize metadata, keywords, and descriptions: Optimize your site.
  • Valid XHTML/CSS: Code the search engines love.
  • Site map: All your pages are connected for optimal crawlability.
  • Site visitor stats: Know where your visitors come from and what they click on.

Customize.

  • Simple, HTML-compliant text editor: Want to change the code? No problem.
  • Custom modules: No matter what you need your website to do, we make it happen.
]]> Fri, 05 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/products/mediastove/ MediaStove StoreManager http://www.lucidcrew.com/products/storemanager/ To succeed online, an e-commerce website needs to be search engine optimized, easy to use and navigate, well-written and well-designed - with all the tools you need to run your business.

Get Ready for E-Commerce on Steroids.

With us, you get all that - and a bag of chips. (Well, okay. Maybe not the chips.)

StoreManager is a next-generation, CSS-valid e-commerce site, fully loaded with cool features like an e-mail blaster for follow-up emails and newsletters; a flexible coupon-tracking system; unlimited product options; and even a built-in news system that allows you to share recipes, industry news, tips and tricks, and more with customers. StoreManager is fully customizable - if it doesn't already offer the tools you need, we can design them.

And to top it off, StoreManager is fully SEO optimized. We'll do our best to ensure your site is among the first people see when they look for your product in the search engines. C'mon, admit it: that sounds a lot better than a bag of chips.

Some Tasty Features

  • search engine optimized design
  • frontpage featured product section
  • static page editor
  • built-in flexible news system
  • unlimited product categories
  • product options
  • shipping charge options
  • extensive visitor tracking records
  • flexible coupon tracking system
  • email blaster for followup & newsletters
  • set sales tax for selected states
  • integration with your credit card processor
]]> Fri, 05 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/products/storemanager/ Accessibility and SEO http://www.lucidcrew.com/services/accessibility-and-seo/ aka If You Build It… They Might Not Come.

Not without search engine optimization, that is. Most web design companies are not SEO firms. If you want high rankings, you have to hire a separate company to optimize your site. These services can cost thousands on top of what you've already spent on design.

Not at LucidCrew. With us, SEO is included as part of our package. We build, code, write, and design your site to appeal to search engines as well as customers. With our help, there's no need to hire someone else to make sure you rank well.

We also ensure your site is thoroughly accessible to all users. Web users with disabilities use many alternative technologies to access the web, and not all sites make it easy for them. In addition, some users are more - or less - cutting edge than average. Our sites are fully accessible to the blind, those with mobility issues, people using mobile or outdated browsers, and even Leprechauns. Yes, we said Leprechauns. Trust us - everybody, and we mean everybody, can access a site we build.

It's All About the Standards.

All of our designs are held to 508 Accessibility standards and SEO best practices. Following are some of the things we do to make sure your websites are highly accessible to browsers and highly reachable to searchers.

No tables or frames. Our sites are designed using CSS style sheets, which are much more appealing to search engines.

We use semantic markup for code that's squeaky clean and attractive to search engines.

Readability without styling.

Then again, some older browser versions can't read CSS - and you don't want to block those users from your site. We'll make sure your site is readable even if the styling can't be seen.

Mobile compatibility.

Mobile surfing is the next big thing online. We can do a mobile version that looks perfect from a cell phone or mobile browser. Wobile Web Design

Alt text done right.

Users with vision problems use screen readers to read the contents of a website out loud. Pictures need an accurate written description for this technology to "read" them - that's where Alt tags come in.

Site maps for all sites.

We create special detailed site maps, that make your site inviting to search engine "spiders."

Unobtrusive JavaScript.

JavaScript can be difficult for search engines to read. We use it sparingly for maximum effect.

Effective linking between pages.

The way you link to other pages on your site makes a difference to search engines. We provide links the search engines love.

]]> Fri, 05 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/services/accessibility-and-seo/ All Ours Catering http://www.lucidcrew.com/portfolio/all-ours-catering/ This client needed a website that appealed to her clientele - mostly suburban families located in and near Charlotte, North Carolina. Because catering companies rely so often on referrals, it was crucial to build trust - as well as showcase her work to potential clients.

The site we created has the feel of a restaurant menu, reflecting the food-based nature of the business. It features a testimonial on the home page - an instant recommendation that resonates with buyers. The client can upload pictures of her culinary masterpieces and display them in an online slide show; write and publish party-planning articles to establish her expertise; and more. Best of all, this site is one of the first to appear with an online search for "catering Charlotte."

As Wendy says, "We personalize not computerize."

Umm, well - the website is computerized, the party planning isn't.

]]> Fri, 05 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/portfolio/all-ours-catering/ Designs by La Paso http://www.lucidcrew.com/portfolio/designs-by-la-paso/ La Paso creates kinetic metal sculptures that move gracefully in the wind. He needed to promote his artwork on the website, and we decided the only way to do his work justice was to create sculptures of our own - in code.

This site features an animated Flash silhouette in the header that captures the movement of this beautiful artwork - as well as embedded video that shows the movement of several featured pieces. The site is easy to update, and the artist can upload new videos and images of sculptures whenever he needs to. The site is a true online showplace - and when potential customers see the full effect of his work, they're often eager to commission more.

  • Logo Design
  • CSS Website redesign
  • Gallery Manager
  • Flash Animation
  • Flash Video
  • MediaStove CMS
]]> Fri, 05 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/portfolio/designs-by-la-paso/ Search Marketing Association http://www.lucidcrew.com/portfolio/search-marketing-association/ This prominent online search marketing community needed to give its members even better access - and we gave it to them. We redesigned the site, customizing the company's existing TextPattern content management system.

Our customization allows new members to sign up directly on the site, post their company profiles, and sign in to a restricted member's area. In addition, the new redesign allows members to submit their own articles, participate in members-only discussions, and get access to exclusive discounts. Our redesign helped SMA offer more and better benefits for membership.

  • CSS Website redesign
  • Logo Design
  • Textpattern customization
  • XHTML and CSS compliant
]]> Fri, 05 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/portfolio/search-marketing-association/ Ice Wisdom http://www.lucidcrew.com/portfolio/ice-wisdom/ Ice Wisdom was constructed for a group that supports and promotes the teachings and philosophy of Angaangaq.

Angaangaq is an Eskimo-Kalaallit Elder whose family belongs to the healers and Shamans of the Far North from Kalaallit Nunaat, Greenland.

  • Logo Design
  • CSS Web Design
  • MediaStove CMS
  • Flash Animation
  • Business Card design

no longer active

]]> Fri, 05 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/portfolio/ice-wisdom/ Deering & Down http://www.lucidcrew.com/portfolio/deering-down/ This dynamic musical duo needed a website to promote their band - and we stepped up to the challenge. We got to flex our creative muscles on this site, beginning with a photo shoot to capture the band members in full rock-out mode. We incorporated these photos in an eye-catching visual presentation that relies on rich color and contrast - a design that reflects the band's vibrant sound.

MediaStove is ideal for promoting bands, and we used its full potential here. The site includes a show schedule, an mp3 player incorporated in the header, a blog, tour photos, and more. The band isn't selling CD's online yet, but this site will be ready when they are.

]]> Fri, 05 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/portfolio/deering-down/ Arbour Construction http://www.lucidcrew.com/portfolio/arbour-construction/ Arbour Construction is a construction company in Buffalo, New York. They needed a site design that reflected their business's strength and dependability - and a logo that would reproduce well on hats, T-shirts, and other promotional items. They also wanted to update the site regularly to feature current projects.

We created a site and logo rich in masculine colors and strong, sturdy lines. The client has a strong sense of place and deep roots in the community - which is why the header features the Dun Building, a well-known local historical landmark where the company's headquarters are located. The compact, simple logo can be easily transferred to any printable medium needed, and with MediaStove, the client can update the site easily whenever the company lands a new project.

]]> Fri, 05 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/portfolio/arbour-construction/ Calms Guide http://www.lucidcrew.com/portfolio/calms-guide/ Authors Debby Takikawa and Carrie Contey, Ph.D wrote the book on how to soothe babies - and they needed a site to promote and sell it. They wanted a calm, tranquil site that evoked infancy, without favoring either pink or blue.

We created a site that relies on soft, gender-neutral colors and gently curving lines. The site encourages visitors to buy the book with a prominent, eye-catching purchase option, and it's search-engine optimized and well-placed for baby-related keywords.

]]> Fri, 05 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/portfolio/calms-guide/ Print Design http://www.lucidcrew.com/services/print-design/ We Make You Look Good… Both Online And Off.

Okay, so you've got an amazing new website - hot new graphics, the perfect logo, traffic that's through the roof. Now what do you do with all those outdated print materials that don't match your site?

Easy: let us give ‘em a makeover.

Our graphic design skills aren't confined to the web. We design our clients' brochures, business cards, newspaper ads, posters, and more. We'll make sure your business looks as good offline as it does online.

We Offer the Following Print Services:

  • Art Direction
  • Business Card Design
  • Full Color Postcards
  • Newspaper Ads
  • Brochures
  • Posters
]]> Thu, 04 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/services/print-design/ Vlada Misic http://www.lucidcrew.com/about/vlada/ Vlada is our programmer extraordinaire. We have never know Vlada to tackle a project without surpassing the client's expectations. A master of web programming languages since 2000, Vlada joined the Lucid Crew in late 2003.

He has facilitated the backend creation of MediaStove, StoreManager, IStudioPro, as well as numerous custom web applications.

]]> Thu, 04 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/about/vlada/ Kendall Haney Realty Group http://www.lucidcrew.com/portfolio/kendall-haney-realty-group/ Kendall Haney Realty Group specializes in Memphis relocation services. The site is packed full of local Memphis information, complete MLS link in, as well as a fully searchable local database of Kendall Haney listings.

  • Web Design
  • Identity Design
  • Customized Open Realty system
  • Article Management system
]]> Wed, 03 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/portfolio/kendall-haney-realty-group/ Discover Compliance http://www.lucidcrew.com/portfolio/discover-complia/ Discover Compliance trains medical organizations to accurately document and report the healthcare services that they provide to insurance companies.

  • Logo Design
  • CSS Web Design
  • Content Management System
]]> Wed, 03 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/portfolio/discover-complia/ Newby's Memphis http://www.lucidcrew.com/portfolio/newbys-memphis/ Newby's isn't your typical club. It places a lot of emphasis on the music it features - and the owner wanted a website that would do the same.

We created a website that promotes the music - including an online calendar that features an mp3 playlist and photos of upcoming bands; an online ticketing system; and embedded videos of current and past performances. The site also includes other ways to reach out to customers, including an automated mailing list.

  • CSS web design
  • Embedded Video and MP3's
  • MediaStove CMS
  • Mailing List and Newsletter System
]]> Wed, 03 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/portfolio/newbys-memphis/ Better Bodies Yoga http://www.lucidcrew.com/portfolio/better-bodies-yoga/ This yoga business needed a user-friendly website that was a breeze to navigate and promoted the business effectively.

We designed a MediaStove-powered site that allows the owner to update any time she likes, easily and without the hassle of going through a webmaster. Since the new site has gone live, the owner has received feedback from visitors on how easy the site is to use and navigate.

"My dealings with Warren at Lucid Crew have far exceeded my expectations in every way… my impressive website has made my company much more visible, accessible, and saved me so much time in the long run."
- Karen Moss, Better Bodies Yoga

]]> Wed, 03 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/portfolio/better-bodies-yoga/ Webby Awards Honoree http://www.lucidcrew.com/articles/earthskyorg-webby-awards-honoree/ Lucid Crew's recent redesign of the Earth & Sky radio series website was honored this year (2007) with the prestigious Webby Awards Honoree status in the Science category.

The Webby Awards are "the leading international honor for the Web, recognized Earth & Sky as an Official Honoree, a distinction that recognizes work exhibiting remarkable achievement."

From the Earth & Sky press release…

"The Webby Awards honors the outstanding work that is setting the standards for the Internet," said David-Michel Davies, executive director of The Webby Awards. "Earth & Sky's Official Honoree selection is a testament to the skill, ingenuity, and vision of its creators."

Congratulations to Earth & Sky on this prestigious recognition.

]]> Wed, 03 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/articles/earthskyorg-webby-awards-honoree/ Logo Design http://www.lucidcrew.com/services/logo-design/ Who Are You, Really?

A logo tells customers who you are, what you offer, and what makes you unique. It conveys a distilled, highly concentrated message about your company - and it does all that at a glance. For a tiny picture, a logo does a lot of work.

In the business world, your logo truly is your identity. Its professionalism and style are a direct reflection on you. If you don't get it right, your customers won't see you the way you want to be seen.

Your Logo Should Say "YOU" Loud and Clear.

And at LucidCrew, we make sure it does.

An effective logo is a crucial part of website design - which is why we offer an exhaustive evaluation of your existing logo and branding as part of your design package. We can offer identity design for a single product, organization, or service - or for your business as a whole.

And we don't just rely on our own opinion to do it. In many cases, we'll bring in an outside focus group to help us refine your image - and ensure your logo is the perfect reflection of you.

]]> Wed, 03 Oct 2007 07:00:00 +0000 http://www.lucidcrew.com/services/logo-design/ Chris http://www.lucidcrew.com/about/chris-ornelas/ Living in California the last 7 years he soaked up as much he could from the tech world and has now jumped on board with the crew.

]]> Tue, 04 Sep 2007 07:00:00 +0000 http://www.lucidcrew.com/about/chris-ornelas/ Music 4 Films http://www.lucidcrew.com/portfolio/music-4-films/ MUSIC4FILMS was created to provide a unique opportunity for independent entertainment creators the ability to license quality, customized music for their films at highly competitive rates.

A website was need to showcase all of Richard McHugh's film scores. Richard knows how important it is to create exactly the right piece of music. Tim Swain is an experienced film producer of 14 feature films, as well as an entertainment consultant and distributor.

"Lucid Crew made it easy to find a way for us to showcase our new business strategy to the entertainment and production community. They made the time to patiently brainstorm and helped us find a customized solution to be able to more effectively compete in today's difficult marketplace."
- Tim Swain

]]> Fri, 15 Jun 2007 07:00:00 +0000 http://www.lucidcrew.com/portfolio/music-4-films/ Carrie Contey Ph.D. http://www.lucidcrew.com/portfolio/carrie-contey-phd/ Renowned psychologist Dr. Carrie Contey already had a website when she came to us - and she liked it just fine. What she also liked, however, was the idea of updating her site quickly and easily without programming skills and without going through a webmaster. In short, she wanted to integrate MediaStove into her existing site.

We picked up her entire website, soup to nuts, and moved it onto MediaStove. Now Dr. Contey has an interactive calendar of events and a highly active blog she can maintain and update easily - without sacrificing the look and usability she liked about her old website. MediaStove allows her to grow her audience by frequently updating her blog, sending out weekly e-blasts to readers, and more.

"I cannot recommend Lucid Crew highly enough! From start to finish their attention to details and commitment to providing impeccable services has superseded my expectations. If you are looking for a creative, innovative and highly professional web design firm, look no further, Lucid Crew is the best!"
- Carrie Contey, February 25, 2008

]]> Sat, 03 Mar 2007 08:00:00 +0000 http://www.lucidcrew.com/portfolio/carrie-contey-phd/ Great Day SA - Kens 5 TV http://www.lucidcrew.com/portfolio/great-day-sa-kens-5/ We got a call at 9 pm one night from KensTV… requesting a site design with a fast turnaround. It was a tall order - and we were happy to oblige.

They requested suggestions on a layout that was easy to use for all ages and demographics, that was fun and attractive, but not "heavy on the graphics".

We delivered a user-friendly, streamlined layout site that conforms to current web best practices. More importantly, we made sure that all of the information was well organized and easy to find. Guess this just goes to show it pays to answer the phone after hours!

The first image is the originally proposed design; the second is the site as it was implemented.

  • Usability
  • Design layout
]]> Sun, 04 Feb 2007 08:00:00 +0000 http://www.lucidcrew.com/portfolio/great-day-sa-kens-5/ Living Blues Magazine http://www.lucidcrew.com/portfolio/living-blues-magazine/ One of the oldest blues magazines in the country, Living Blues is based in Memphis - but it caters to subscribers all over the world. They needed a website that would showcase their magazine and attract new subscribers.

We designed a website that captured the gritty feel of bluegrass music, using distressed and faded colors for the header and background. The website allows users to subscribe to the magazine, purchase and browse back issues, and listen to free Mp3 downloads of featured artists' music.

"Working with Lucid Crew has exceeded our expectations. They listened to our ideas and provided many of their own… Our back-end functionality is top-notch and has allowed our business to grow."
- Mark Camarigg, Living Blues Magazine

Sadly, the design is no longer live

]]> Sun, 28 Jan 2007 08:00:00 +0000 http://www.lucidcrew.com/portfolio/living-blues-magazine/ Jennifer http://www.lucidcrew.com/about/jennifer/ Jennifer is Lucid Crew's reigning champion copywriter, handling all word-wrangling, content-roping, and business-branding duties that come up in the course of serving our clients. (Hey, this is Texas.) She specializes in SEO-optimized website copy that appeals to both search engines and people, and she also handles the writing for our print marketing projects.

]]> Mon, 29 May 2006 07:00:00 +0000 http://www.lucidcrew.com/about/jennifer/ Andy http://www.lucidcrew.com/about/andy/ Andy designed his first logo when he was 17. He drew it by hand, with a piece of coal, on the back of a shovel. Then he walked ten miles in the snow to school - barefoot.

Times are easier for Andy now. Fortune has raised him up to become the reigning monarch of all things logo-related, and that means he uses graphic design software now. Even better, his logos have been seen all around the world. Despite the fact that we have to call him "Your Majesty" all the time, we are very lucky to work with a man of his talents-and so are our clients.

]]> Fri, 01 Oct 2004 07:00:00 +0000 http://www.lucidcrew.com/about/andy/ Lindsay http://www.lucidcrew.com/about/lindsay/ Lindsay Patterson is Lucid Crew's video producer. Her job is to work closely with clients to shape and achieve their vision through video. And pretty much nothing makes her happier than seeing a satisfied client.

Lindsay is also a working journalist, and considers herself a native of digital storytelling. And she's obsessively attentive to detail. Whether it's audio, lighting, editing, or making someone comfortable in front of the camera, Lindsay has an eye like a hawk for video production. Her relationship with Lucid Crew goes back to 2007, when she was a reporter for a Lucid Crew-designed media website.

]]> Mon, 12 Apr 2004 07:00:00 +0000 http://www.lucidcrew.com/about/lindsay/