Portfolio : Calms Guide

Calms Guide

Authors Debby Takikawa and Carrie Contey, Ph.D wrote the book on how to soothe babies – and they needed a site to promote and sell it. They wanted a calm, tranquil site that evoked infancy, without favoring either pink or blue.

We created a site that relies on soft, gender-neutral colors and gently curving lines. The site encourages visitors to buy the book with a prominent, eye-catching purchase option, and it’s search-engine optimized and well-placed for baby-related keywords.

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