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Press Release ................................................... Warren Cardinal lucid crew president & founder

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We are proud to have been part of the new redesign KENS-TV San Antonio website. Below is the BELO Broadcasting press release with a mention for Lucid Crew. Patra is now working on designing other areas of the site, such as a new Sports section.
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KENS Launches New Kens5.com Web Site

Belo CBS affiliate KENS San Antonio, Texas (DMA 37), has debuted Kens5.com, a new website that it says "revolutionizes the way local news is offered online."

"Our mission is to change the way we tell stories and interact with our viewers," said Jan Boyd, KENS director of digital media. "Not only are we covering the big stories that are relevant to the entire city, but we're radically changing the way your local neighborhood is covered."

Kens5.com will feature breaking news on the front page, updated 24 hours a day from the KENS newsroom. Users can watch segments from KENS news broadcasts, and also find news and information that is produced for and available only on the Web site.

"Users can find out what's happening right in their own neighborhoods with Kens5.com's exclusive "Close to Home" section," said Kens5 Digital Projects Producer Jeff Anastasio. "This section highlights items in specific communities — stories of neighborhood  interest that might be overlooked in a half-hour newscast."

The "Close to Home Calendars" allow users to see upcoming events in their neighborhoods, or even submit their own events. "From school concerts and church bake sales to homeowner association  meetings — KENS5.com makes it easy to find, or get the word out about local events," Anastasio said.

With Vipir5 Radar, Kens5.com lets users track storms across the country or right down to a specific neighborhood.

KENS's most popular on-air personalities will offer their own stories, commentary, and  more with personal blogs — such as Chris Marrou on the history of San Antonio.

And Great Day SA, the station's local lifestyles show, debuts a new interactive section on Kens5.com, where users can enjoy favorite show clips, find recipes and entertainment news, plus blogs from hosts Bridget Smith, Eileen Teves and Kellie Patterson.

The site's format was created by Austin design firm LucidCrew along with Anastasio.  Belo Interactive of Dallas built the Kens5.com platform.

Resource :: From TV News Day - The Business of Broadcasting >>

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