IN THIS ISSUE
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Blog, Why do I need one
Again? |
"In 2009, more than 115 million people - 58% of the U.S. internet population - will be reading blogs."
- Entrepreneur Press
A blog or a weblog is a website that contains regular entries of commentary, company updates, product updates, events descriptions, or other material like graphics or video. Entries are commonly displayed in reverse-chronological order so that the reader sees the most current entry first.
For companies, one of the great things about a blog is that it allows you to have a two way conversation with your customers and employees via comments or reviews. In an online world where customers spread their feelings in real-time to millions of people through blogs, social networks, and other media, the need for real-time customer feedback is critical to keep customer satisfaction high and products and services fresh and competitive. That feedback loop fosters improvement and can keep your services or products in an upward development cycle.
Because the tone of a blog—even a corporate blog—tends to be relatively personal, blog entries can also be used to humanize your company’s image. A blog gives your customers a chance to get to know the driving force behind the company outside the scope of a general mission statement. If you are the CEO of a company, it allows you to communicate your vision and direction in a more personal forum. This is a unique platform to give each customer a feeling of access and connection with a CEO—something that’s still rare among companies of all sizes.
WHY A BLOG IS LIKE A GARDEN
Search engines like websites that keep their content fresh and updated. Like a garden, you need to maintain your blog regularly—keep the plants flowering and the content fresh so readers will stop and smell the roses. The more robust and well-written your content is, the more your SEO value will increase.
Happy Gardening!- Oscar
from
warren cardinal,
lucid crew president & founder
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Worlds Away
Worlds Away is a designer contemporary furniture wholesaler. They needed a website that allowed wholesale customers to access their inventory and place orders quickly and easily. We designed them a site that’s sleek, modern and sophisticated—like their furniture—with an e-commerce focus that appeals to their customers and gets their inventory moving.
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