IN THIS ISSUE

Writing a killer article by Patra cardinal lucid crew, Art Director

Information is the basic reason for the Internet. Without it, there would be no need to browse the web. The value of the site is determined by the current information which would make the site a good resource. Writing powerful articles for your site is key to bringing more traffic as well as informing readers about your company.

Here's some tips to writing a valued article that can be considered a valuable resource:

1. Think of a snappy title that will draw attention. Refrain from using explanation marks.
2. The main substance of the article will be in the body of the article. Figure out What is it you're trying to achieve; is it a 'how-to' guide, a informative resource article, or is it promoting a product or service? Write your article with confidence and authority.
3. Research and know your audience. Address real and valid questions or concerns that people have about your service or product. Blogs and forums are a great tool for research.
4. Use keywords in the article to answer question and use the target audience in mind.
5. Now that a topic, title, foundation and a structure of your article has been determined, you can begin writing. The body of the articles comes first. Remember, a basic article starts out with telling the reader what the main point is. Cover topics with as much clarity, separate the finer points in separate paragraphs.
7. Write a conclusion to the article. Capping the main points in a few sentences. Leaving a question at the end of the article when promoting a product or service can be a teaser for reader.
8. Don't forget to proof read the article.
9. Step away from the article and reread it a day later - you will be amazed at some omitted details and that the article needs a few more tweaks.

SUCCESS STORY

We were happy to recieve this recent email from Hank Balling at Arbour Construction in New York about how his site generated a surprising lead... across the world.

"I got a web page referral from a Saudi Arabian contact in April '08 who fell in love with our web site - finding it so informative and well done that he wished to hire us to train his own staff in the area of professional construction management.  After a few months of emails and phone calls he eventually accepted our cost proposal to provide an initial round of training sessions through the use of wed based video conferencing.  I tell you this - when I decided to redo the website I never foresaw this lead as a possibility - let alone that I would go half way around the planet for the next project."
-- Hank Balling, Arbour Construction, New York

from warren cardinal,
lucid crew president & founder

Bragging Rights.

We like to brag that we can turn around a website in 4 weeks. However, Datalytics came to us with a specific goal in mind: they needed a complete website and identity in 2 weeks?! We were able to make it happen thanks to MediaStove and the lovely Patra. We whipped up the site, Datalytics entered all the content and they were ready to go.
« See Datalytics

CURRENT PROJECTS

MrCrory & Associates
Kellie McCrory is a Dallas based public relations company. In the PR industry, you have to have a memorable site to stick out from the competition. The color orange may be a shocker! but Patra says "it's the new red".
« Check it out

Video Spokesperson
iVideo Crew is a Lucid Crew owned site. It features a great crew of actors ready to be the "video spokesperson" for your website. A personal video message really helps persuading your visitors to "take action". There are a number of actors to choose from.
« Check it out

YOU TELL US

SHARE THE NEWS OR INSPIRE OTHERS
We want to hear about your latest achievements - go ahead... boast!
« email us

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